Amazon Community Updates (March 30, 2024)
- A clever bidding strategy on Amazon's FBA storage space. This resulted in a significant increase in capacity without any cost. By selling enough to validate the need for space, a performance credit was earned, offsetting reservation fees.
- Boost PPC results by focusing on CVR. Improve sales velocity and organic ranking by crafting compelling copy, constantly A/B testing, optimizing listings, enhancing imagery, strategizing pricing, engaging with customer feedback, and fine-tuning sponsored ads.
- The Customer Loyalty Analytics dashboard reveals 'Cart Abandoners' data from week 11. Starting 10th March 2024. This information is crucial for Amazon's advertising strategies.
- Revamp your ASIN targeting campaign strategy. By grouping high-ranking ASINs into one campaign, ad group, and product line. This simplifies the process and provides a clear strategy, aiding in better optimization decisions.
- Investigating storage fees reveals issues with UK/EU's system of combining shipments. Additionally, the overlooked Storage Utilization Fee on Amazon adds to the complexity, making it challenging to avoid losses.
- Products experiencing sudden sales surges or indexing issues often get stuck in Amazon's keyword ranking jail. A peculiar occurrence possibly due to suspected manipulation.
- Walmart and Amazon offer different features for ad optimization. Walmart allows bid optimization at the item level, while Amazon focuses on ad group or keyword-specific bids. Both offer automatic and manual targeting options. Walmart will soon offer product attribute targeting, while Amazon already provides brand metrics and analytics.
- Using humans in Amazon product images often harms conversion rates. It's best to use them sparingly and focus on product benefits. Replacing human images with infographics can boost sales significantly.
- Boost your Amazon margins. By increasing cost prices, bundling products, introducing larger packs, and removing unprofitable items. Launch exclusive products, focus ads on profitable ASINs, renegotiate supplier prices, and avoid low ROI trade terms.
- The Amazon Vine program is a significant asset for third-party sellers. It provides a platform for brands to gain reviews and launch new listings, emphasizing the importance of good reviews.
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