Amazon product image tip: include at least one photo of the product in someone’s hands.
Why?
🔶 1. Sets expectations around size
Many customers don’t read dimensions - they eyeball them. A product in-hand instantly communicates scale. That might mean fewer surprises and returns.
🔶 2. Makes the product feel real
In-context photos break the digital wall. They make your product look less like a render, and more like something the customer can actually own and use.
🔶 3. Shows the product in action
The goal is to help customers visualize themselves using your product.
This is a simple improvement that can improve conversions and reduce returns.
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Apr 22, 2025 12:00AM
Amazon cuts FBA fees for clothing and accessories. New pricing based on size and weight starts May 2025, with exemptions for backpack and handbag returns plus retroactive reimbursements.
Amid rising tariffs and uncertainty, Amazon is offering some relief as FBA parcel fees are being reduced for most clothing, accessories, backpacks and handbags.
Starting May 15, 2025, fees will be based only on parcel size and unit weight instead of dimensional weight. Backpacks and handbags are also exempt from high return processing fees with retroactive reimbursements included.
Starting May 15, 2025, fees will be based only on parcel size and unit weight instead of dimensional weight. Backpacks and handbags are also exempt from high return processing fees with retroactive reimbursements included.
Apr 22, 2025 12:00AM
Exact match campaigns aren't truly exact in Sponsored Brands. Semantic matching leads to irrelevant search terms and wasted spend, often exceeding 20% of campaign budget. Weekly STR reviews are crucial for cost control.
During our recent audits, we found that many sellers and ad managers are still not aware of the semantic matching in SB campaigns, especially in Exact match type campaigns. I shared this insight last year as well since Exact match types in SB campaigns are not truly exact.
SB keyword targeting uses semantic matching, which means it matches based on meaning rather than exact word-to-word alignment. While this is acceptable for Phrase and Broad match campaigns, it disrupts the structure and control of Exact match campaigns. Many sellers and ad managers overlook the STR for Exact campaigns, assuming they are fully controlled because of the match type.
For example, the screenshot below is from an Exact match SBV campaign targeting only one product. However, the STR shows many irrelevant search terms. Out of 88 customer search terms, 30 are either generic or irrelevant, terms you would never intentionally target. In one week, this campaign spent £130, with £45 attributed to wasted spend, which is around 35% and quite high. If you audit your SB Exact campaigns, you may find that, on average, over 20% of spend is going toward irrelevant search terms.
If you are not reviewing your STRs for Exact match campaigns weekly, now is the time to start. It will help significantly in reducing wasted ad spend.
SB keyword targeting uses semantic matching, which means it matches based on meaning rather than exact word-to-word alignment. While this is acceptable for Phrase and Broad match campaigns, it disrupts the structure and control of Exact match campaigns. Many sellers and ad managers overlook the STR for Exact campaigns, assuming they are fully controlled because of the match type.
For example, the screenshot below is from an Exact match SBV campaign targeting only one product. However, the STR shows many irrelevant search terms. Out of 88 customer search terms, 30 are either generic or irrelevant, terms you would never intentionally target. In one week, this campaign spent £130, with £45 attributed to wasted spend, which is around 35% and quite high. If you audit your SB Exact campaigns, you may find that, on average, over 20% of spend is going toward irrelevant search terms.
If you are not reviewing your STRs for Exact match campaigns weekly, now is the time to start. It will help significantly in reducing wasted ad spend.
Apr 22, 2025 12:00AM
Amazon abruptly cancels Chinese import orders amid tariff concerns. The company halted orders for various products including beach chairs and scooters after Trump's tariff announcement, leaving vendors scrambling and suggesting a strategic move to reduce tariff exposure.
Amazon Cancels Some Inventory Orders From China After Tariffs
Amazon.com Inc. has canceled orders for multiple products made in China and other Asian countries, according to a document reviewed by Bloomberg and people familiar with the matter, suggesting the company is reducing its exposure to tariffs imposed by President Donald Trump.
The orders for beach chairs, scooters, air conditioners and other merchandise from multiple Amazon vendors were halted after Trump’s April 2 announcement that he planned to levy tariffs on more than 180 countries and territories, including China, Vietnam and Thailand, the people said. The timing of the cancellations, which had no warning, led the vendors to suspect it was a response to tariffs.
An Amazon spokesperson declined to comment. The company identified international trade disputes as a risk factor in its annual report released in February. “China-based suppliers provide significant portions of our components and finished goods,” the company said.
It’s unclear how widespread the cancellations are and how many types of merchandise they affect.
One vendor who has been selling beach chairs made in China to Amazon for more than a decade received an email from the company last week that said it was canceling some purchase orders it placed “in error“ and instructed the vendor not to ship them. The email, which was reviewed by Bloomberg, didn’t mention tariffs.
The vendor said the $500,000 wholesale order was nixed after the chairs had already been manufactured, leaving this person on the hook to pay the factory and find other buyers. The vendor, who spoke on condition of anonymity for fear of retaliation from Amazon, said the company had never canceled one of its orders in such as manner.
Scott Miller, a former Amazon vendor manager who now works as an e-commerce consultant, said Amazon canceled orders for merchandise made in China and other Asian countries from several of his clients. The cancellations came without warning, he said, and could force vendors to renegotiate terms with the e-commerce company.
“Amazon really holds all of the cards,” said Miller, founder and CEO of pdPlus in Minneapolis. “The only real recourse vendors have is to either sell this inventory in other countries at lower margins or try to work with other retailers.”
The beach chair vendor and Miller said Amazon cancelled “direct import orders,” a process in which Amazon buys inventory wholesale in the country in which it is made and ships the products to its warehouses in the United States. Amazon serves as the importer of record for the orders, which means it pays tariffs when the products reach US ports.
Amazon has been importing items this way for years as a way to reduce costs since Amazon can often use bulk shipping rates to import items at lower costs than vendors. Canceling those orders puts the tariff exposure back on vendors if they import merchandise to the US by other means.
Items Amazon buys directly from vendors account for about 40% of the products sold on its website. The rest of the company’s sales are made by independent merchants who essentially rent digital shelf space from Amazon, paying the company commissions and fees for logistics and advertising.
Trump’s tariffs have rattled global markets. Many businesses are raising prices, stoking fears of a recession. On Tuesday, Robert W. Baird & Co. Inc. reduced its 2025 revenue forecast for Amazon, citing the effects of tariffs in a research note. The company’s shares have fallen about 21% this year, compared with the S&P 500’s 15% slump.
Amazon.com Inc. has canceled orders for multiple products made in China and other Asian countries, according to a document reviewed by Bloomberg and people familiar with the matter, suggesting the company is reducing its exposure to tariffs imposed by President Donald Trump.
The orders for beach chairs, scooters, air conditioners and other merchandise from multiple Amazon vendors were halted after Trump’s April 2 announcement that he planned to levy tariffs on more than 180 countries and territories, including China, Vietnam and Thailand, the people said. The timing of the cancellations, which had no warning, led the vendors to suspect it was a response to tariffs.
An Amazon spokesperson declined to comment. The company identified international trade disputes as a risk factor in its annual report released in February. “China-based suppliers provide significant portions of our components and finished goods,” the company said.
It’s unclear how widespread the cancellations are and how many types of merchandise they affect.
One vendor who has been selling beach chairs made in China to Amazon for more than a decade received an email from the company last week that said it was canceling some purchase orders it placed “in error“ and instructed the vendor not to ship them. The email, which was reviewed by Bloomberg, didn’t mention tariffs.
The vendor said the $500,000 wholesale order was nixed after the chairs had already been manufactured, leaving this person on the hook to pay the factory and find other buyers. The vendor, who spoke on condition of anonymity for fear of retaliation from Amazon, said the company had never canceled one of its orders in such as manner.
Scott Miller, a former Amazon vendor manager who now works as an e-commerce consultant, said Amazon canceled orders for merchandise made in China and other Asian countries from several of his clients. The cancellations came without warning, he said, and could force vendors to renegotiate terms with the e-commerce company.
“Amazon really holds all of the cards,” said Miller, founder and CEO of pdPlus in Minneapolis. “The only real recourse vendors have is to either sell this inventory in other countries at lower margins or try to work with other retailers.”
The beach chair vendor and Miller said Amazon cancelled “direct import orders,” a process in which Amazon buys inventory wholesale in the country in which it is made and ships the products to its warehouses in the United States. Amazon serves as the importer of record for the orders, which means it pays tariffs when the products reach US ports.
Amazon has been importing items this way for years as a way to reduce costs since Amazon can often use bulk shipping rates to import items at lower costs than vendors. Canceling those orders puts the tariff exposure back on vendors if they import merchandise to the US by other means.
Items Amazon buys directly from vendors account for about 40% of the products sold on its website. The rest of the company’s sales are made by independent merchants who essentially rent digital shelf space from Amazon, paying the company commissions and fees for logistics and advertising.
Trump’s tariffs have rattled global markets. Many businesses are raising prices, stoking fears of a recession. On Tuesday, Robert W. Baird & Co. Inc. reduced its 2025 revenue forecast for Amazon, citing the effects of tariffs in a research note. The company’s shares have fallen about 21% this year, compared with the S&P 500’s 15% slump.
Apr 22, 2025 12:00AM
Storage listings often lack proper sizing, lifestyle photos, and trustworthy branding. Brand transformation achieved through professional photography, clear dimensions, and cohesive visual identity across all content.
Selling in the Storage and Organization Category? Here's How We Fixed This Brand! 🔐
Most listings in this niche are missing three things:
→ Accurate product size (because stock images don’t cut it)
→ Real lifestyle use-cases (because customers need to see how it fits in their space)
→ Visual branding that actually builds trust
Beloved Light came to me with outdated, generic images.
No clear dimension. No real-life visuals. No identity.
We fixed that.
📷 Clean, intentional photography
📐 Scenes that show size + function across rooms
✨ A refreshed image gallery, A+ content, brand story, and storefront that feels cohesive and intuitive
If you're selling in the storage/home category — and your listing still looks like everyone else’s — you’re leaving money on the table.
---
Shoot me a DM, let's makeover your Amazon listings!
Most listings in this niche are missing three things:
→ Accurate product size (because stock images don’t cut it)
→ Real lifestyle use-cases (because customers need to see how it fits in their space)
→ Visual branding that actually builds trust
Beloved Light came to me with outdated, generic images.
No clear dimension. No real-life visuals. No identity.
We fixed that.
📷 Clean, intentional photography
📐 Scenes that show size + function across rooms
✨ A refreshed image gallery, A+ content, brand story, and storefront that feels cohesive and intuitive
If you're selling in the storage/home category — and your listing still looks like everyone else’s — you’re leaving money on the table.
---
Shoot me a DM, let's makeover your Amazon listings!
Apr 22, 2025 12:00AM
Chinese sellers dominate Amazon with $111.8B in sales. Through lower costs, customs fraud, and manufacturing shifts, they'll pay less in tariffs than US sellers, further strengthening their market position.
$111.8 Billion dollars on Amazon comes from Chinese sellers. This looks like a lot of money paid in tariffs. But what if Chinese sellers actually pay less in tariffs than their US counterparts?
That's what's going to happen.
I sat down with the most successful Chinese seller in the world last week. He told me the tens of thousands Chinese sellers are more motivated to capture Amazon revenue.
CONTEXT
8 years ago, Chinese sellers were allowed to sell directly on Amazon. Gone are the days of US businesses buying manufactured goods. Chinese manufacturers bypass this and completely take over certain categories by pricing everyone out.
Catching up to today, they are the fastest growing segment. Although they have a reputation for playing by their own rules. Many have been suspended for review manipulation and competitor ASIN takedowns. This "ingenuity" will continue to play out as both reporters and US Amazon sellers are pointing out.
Here’s why Chinese sellers will pay less in tariffs:
1. Lower cost of goods. No middle man, lower basis. US sellers buying from China get the manufacturers margin in their tariff calculation.
2. Customs Fraud. As reported by Fortune, Chinese manufacturers are already playing this game. Reducing COGS is just the start.
3. Shift manufacturing to lower tariff countries. Making final assembly or modifications in a lower tariff country and they’ll avoid the big Trump tariff.
TAKAWAYS
Amazon has major shifts coming it’s way with the increase of tariffs. Chinese sellers will find clever ways to keep growing and winning the US marketplace.
There’s so much at stake and the US seller stand to get hurt a lot by what’s going on.
That's what's going to happen.
I sat down with the most successful Chinese seller in the world last week. He told me the tens of thousands Chinese sellers are more motivated to capture Amazon revenue.
CONTEXT
8 years ago, Chinese sellers were allowed to sell directly on Amazon. Gone are the days of US businesses buying manufactured goods. Chinese manufacturers bypass this and completely take over certain categories by pricing everyone out.
Catching up to today, they are the fastest growing segment. Although they have a reputation for playing by their own rules. Many have been suspended for review manipulation and competitor ASIN takedowns. This "ingenuity" will continue to play out as both reporters and US Amazon sellers are pointing out.
Here’s why Chinese sellers will pay less in tariffs:
1. Lower cost of goods. No middle man, lower basis. US sellers buying from China get the manufacturers margin in their tariff calculation.
2. Customs Fraud. As reported by Fortune, Chinese manufacturers are already playing this game. Reducing COGS is just the start.
3. Shift manufacturing to lower tariff countries. Making final assembly or modifications in a lower tariff country and they’ll avoid the big Trump tariff.
TAKAWAYS
Amazon has major shifts coming it’s way with the increase of tariffs. Chinese sellers will find clever ways to keep growing and winning the US marketplace.
There’s so much at stake and the US seller stand to get hurt a lot by what’s going on.
Apr 22, 2025 12:00AM
Amazon's new counterfeit policy forces brands to either allow all sellers or remove listings entirely. This pushes sellers to either accept counterfeits and price wars or join Amazon's paid Transparency program.
Amazon now requires you to nuke your entire ASIN if any counterfeit resellers tag on your listing.
"Amazon has updated its counterfeit policy..
If your trademark is infringed upon on a product detail page and the ASIN product itself is for a counterfeit product, you must report the complete ASIN instead of individual seller offers (counterfeiters).."
Either allow everyone to sell your product (even counterfeits) or shut down your entire listing.
This is a win-win for Amazon, since it creates 2 scenarios:
1) Removes protections for Brand Owners and floods listings with random resellers, all racing to the bottom — generating more orders and driving prices down.
Or
2) Pushes Brand Owners to enroll in Transparency — a program Amazon profits from.
Currently, it costs just $0.01–$0.05 per unit — but knowing Amazon, it’s their new opportunity to raise fees, add misc charges, and squeeze Brand Owners.
Mark my words.
"Amazon has updated its counterfeit policy..
If your trademark is infringed upon on a product detail page and the ASIN product itself is for a counterfeit product, you must report the complete ASIN instead of individual seller offers (counterfeiters).."
Either allow everyone to sell your product (even counterfeits) or shut down your entire listing.
This is a win-win for Amazon, since it creates 2 scenarios:
1) Removes protections for Brand Owners and floods listings with random resellers, all racing to the bottom — generating more orders and driving prices down.
Or
2) Pushes Brand Owners to enroll in Transparency — a program Amazon profits from.
Currently, it costs just $0.01–$0.05 per unit — but knowing Amazon, it’s their new opportunity to raise fees, add misc charges, and squeeze Brand Owners.
Mark my words.
Apr 22, 2025 12:00AM
Amazon's new "Frequently Returned" badge appears prominently on product listings. The red warning label severely impacts conversion rates, dropping them from 15% to below 5%. Currently testing on select 3P sellers, the badge only affects specific variations.
🚨Amazon Launches New Conversion Killer 🚨
If you were expecting some good news this morning, I'm sorry to disappoint you. It's more bad news for all of us.
Amazon just rolled out a new "Frequently Returned" badge, and guess what? Amazon decided to place it above the fold. How much above the fold, you ask? Like it's one of the very first things customers see.
If your listing gets slapped with this badge, prepare for the worst scenario possible. Plummeting conversion rates thanks to an ominous red badge that turns people off. I have seen some listings go from a 15% conversion rate to sub-5%. It's not pretty. The bright red doesn't help either!
There is "some" good news, though. So far, the badge is only showing for affected variations, so if you have a problem child, go ahead and turn off PPC for the variations that have the badge.
I also think this might be a temporary badge since Amazon is testing it across their site on select 3P sellers. Who knows, it might not stick.
One last tip. Even if you have not seen this badge show up on your listings, audit your reviews, owner manual, and physical packaging! Make sure that you are keeping your customers happy AND providing clarity. No more playing games with your hero image and the actual item arriving looking totally different.
Have you seen this badge on your listings? If so, have you seen a dramatic impact?
--
P.S.
👉 If you like proven Amazon growth hacks, you'll love my weekly newsletter (it's free).
Join over 22,000 legendary brand owners like Simple Modern, Harry's, Kitsch, and HexClad here: https://lnkd.in/gi7hvAGv
If you were expecting some good news this morning, I'm sorry to disappoint you. It's more bad news for all of us.
Amazon just rolled out a new "Frequently Returned" badge, and guess what? Amazon decided to place it above the fold. How much above the fold, you ask? Like it's one of the very first things customers see.
If your listing gets slapped with this badge, prepare for the worst scenario possible. Plummeting conversion rates thanks to an ominous red badge that turns people off. I have seen some listings go from a 15% conversion rate to sub-5%. It's not pretty. The bright red doesn't help either!
There is "some" good news, though. So far, the badge is only showing for affected variations, so if you have a problem child, go ahead and turn off PPC for the variations that have the badge.
I also think this might be a temporary badge since Amazon is testing it across their site on select 3P sellers. Who knows, it might not stick.
One last tip. Even if you have not seen this badge show up on your listings, audit your reviews, owner manual, and physical packaging! Make sure that you are keeping your customers happy AND providing clarity. No more playing games with your hero image and the actual item arriving looking totally different.
Have you seen this badge on your listings? If so, have you seen a dramatic impact?
--
P.S.
👉 If you like proven Amazon growth hacks, you'll love my weekly newsletter (it's free).
Join over 22,000 legendary brand owners like Simple Modern, Harry's, Kitsch, and HexClad here: https://lnkd.in/gi7hvAGv
Apr 22, 2025 12:00AM
Amazon Ads introduces audience targeting in its console. Sponsored Products offers three shopper categories for bid adjustments, while Sponsored Brands targets new-to-brand shoppers only.
Recently, I just saw a new feature inside the Amazon Ads console and it's related to Audience Optimisation.
So basically, under the “Audiences” tab, you can now increase bids for certain types of shoppers. That means
In Sponsored Products, you get 3 audience options:
1. People likely to buy
2. People who clicked or added your product to cart
3. People who already bought from your brand
But, In Sponsored Brands campaigns, it is available only for "new to brand shoppers" for now.
Have you noticed the same in your account? Let me know in the comments below.
So basically, under the “Audiences” tab, you can now increase bids for certain types of shoppers. That means
In Sponsored Products, you get 3 audience options:
1. People likely to buy
2. People who clicked or added your product to cart
3. People who already bought from your brand
But, In Sponsored Brands campaigns, it is available only for "new to brand shoppers" for now.
Have you noticed the same in your account? Let me know in the comments below.
Apr 22, 2025 12:00AM
Amazon ends Vine review merging loophole. Sellers can no longer combine multiple variation reviews under one parent ASIN. New policy limits retained reviews to maximum 30 per tier, potentially affecting existing merged reviews.
🚨 Amazon Kills Off Vine Review Merging 🚨
Right now, everyone is depressed about the tariff war. Well, guess what? You're about to be even more depressed.
For years, Amazon sellers, including my followers and consulting clients, have used Vine review merging as an effective hack to crack 100 reviews in under 30 days. And it was totally TOS compliant!
That all changed today.
😭 Amazon has officially killed off variation review aggregation. Nope, no more signing up 7 variations for Vine, then merging them under one parent.
🤯 From Amazon:
"Each store has the same limits on the number of Vine reviews that can be retained, based on the following enrollment tiers:
Top tier: Enroll 11 to 30 units to retain up to 30 Vine reviews.
Middle tier: Enroll 3 to 10 units to retain up to 10 Vine reviews.
Free tier: Enroll 1 to 2 units to retain up to two Vine reviews.
When you merge two or more separate parent ASINs under a new parent ASIN, only the maximum number of reviews for your highest enrollment tier will be retained. For example, if you merge two products that are enrolled in the top tier with 30 reviews each, your new parent ASIN will retain only the 30 highest-quality reviews."
☠️ RIP, my sweet prince. You were one of my all-time favorite Amazon hacks.
Going forward, I would not be surprised if Amazon goes back in time and mass deletes Vine reviews that sellers attained with this hack. I'm not saying I know this for certain, but if I were you, I would be ready for it.
One clarification. The update implies that you can still merge, but ONLY 30 of the highest quality reviews will stick. But who the heck decides what "high quality" means?!
I'm so glad that Amazon is closing this loophole, but they turn a blind eye to Chinese sellers who purchase thousands of fake reviews. Someone make it make sense!
--
P.S.
👉 If you like proven Amazon growth hacks, you'll love my weekly newsletter (it's free).
Join over 22,000 legendary brand owners like Simple Modern, Harry's, Kitsch, and HexClad here: https://lnkd.in/gi7hvAGv
Right now, everyone is depressed about the tariff war. Well, guess what? You're about to be even more depressed.
For years, Amazon sellers, including my followers and consulting clients, have used Vine review merging as an effective hack to crack 100 reviews in under 30 days. And it was totally TOS compliant!
That all changed today.
😭 Amazon has officially killed off variation review aggregation. Nope, no more signing up 7 variations for Vine, then merging them under one parent.
🤯 From Amazon:
"Each store has the same limits on the number of Vine reviews that can be retained, based on the following enrollment tiers:
Top tier: Enroll 11 to 30 units to retain up to 30 Vine reviews.
Middle tier: Enroll 3 to 10 units to retain up to 10 Vine reviews.
Free tier: Enroll 1 to 2 units to retain up to two Vine reviews.
When you merge two or more separate parent ASINs under a new parent ASIN, only the maximum number of reviews for your highest enrollment tier will be retained. For example, if you merge two products that are enrolled in the top tier with 30 reviews each, your new parent ASIN will retain only the 30 highest-quality reviews."
☠️ RIP, my sweet prince. You were one of my all-time favorite Amazon hacks.
Going forward, I would not be surprised if Amazon goes back in time and mass deletes Vine reviews that sellers attained with this hack. I'm not saying I know this for certain, but if I were you, I would be ready for it.
One clarification. The update implies that you can still merge, but ONLY 30 of the highest quality reviews will stick. But who the heck decides what "high quality" means?!
I'm so glad that Amazon is closing this loophole, but they turn a blind eye to Chinese sellers who purchase thousands of fake reviews. Someone make it make sense!
--
P.S.
👉 If you like proven Amazon growth hacks, you'll love my weekly newsletter (it's free).
Join over 22,000 legendary brand owners like Simple Modern, Harry's, Kitsch, and HexClad here: https://lnkd.in/gi7hvAGv
Apr 07, 2025 12:00AM
JIYU improved their Amazon rankings by teaching RUFUS AI to understand their product value. They switched from basic product descriptions to problem-solution keywords, aligning content with customer search intent and AI understanding.
🚨 Ever wonder how AI understands your business?
JIYU just showed us.
Their secret?
Optimizing for what people actually search for.
Here's the breakdown:
• Started with "toner pads" ❌ Limiting
• Pivoted to problem-solution keywords 💥 Game-changer
• Result: Organic rankings skyrocketing 📈
But here's where it gets interesting:
RUFUS (Amazon's AI) now understands JIYU's true value.
How?
By aligning creator content with search intent.
This isn't just algorithm hacking.
It's AI education.
The Formula:
1. Identify customer pain points
2. Match TikTok search trends
3. Craft listings that speak human AND AI
Now RUFUS knows exactly what problems JIYU solves.
Teach AI to understand your product's real value.
The lesson?
Your product isn't just what you think it is.
It's what your customer (and AI) understands it to be.
Want the full case study on how we combined creator content with AI-optimized listings?
↓ ↓ ↓
Comment "CASE STUDY" and I'll drop you the link to my newsletter. [Be sure to add me as a connection]
PS: Master this, and you're not just selling products. You're teaching AI to sell for you.
JIYU just showed us.
Their secret?
Optimizing for what people actually search for.
Here's the breakdown:
• Started with "toner pads" ❌ Limiting
• Pivoted to problem-solution keywords 💥 Game-changer
• Result: Organic rankings skyrocketing 📈
But here's where it gets interesting:
RUFUS (Amazon's AI) now understands JIYU's true value.
How?
By aligning creator content with search intent.
This isn't just algorithm hacking.
It's AI education.
The Formula:
1. Identify customer pain points
2. Match TikTok search trends
3. Craft listings that speak human AND AI
Now RUFUS knows exactly what problems JIYU solves.
Teach AI to understand your product's real value.
The lesson?
Your product isn't just what you think it is.
It's what your customer (and AI) understands it to be.
Want the full case study on how we combined creator content with AI-optimized listings?
↓ ↓ ↓
Comment "CASE STUDY" and I'll drop you the link to my newsletter. [Be sure to add me as a connection]
PS: Master this, and you're not just selling products. You're teaching AI to sell for you.
Apr 07, 2025 12:00AM
Spring Day Sale 2025 achieved higher sales despite 17.5% lower traffic. Strategic targeting and improved conversion rates led to 12.8% sales growth, though AOV decreased by 34.6%. Peak traffic occurred during morning, afternoon, and evening hours, with effective budget management through day parting.
Spring Day Sale 2025- Key Observation, Learning & Performance Analysis
The Spring Day Sale just finished and brought several insights into traffic trends, conversion rates & ad competitiveness. By comparing March 2024 vs. March 2025 performance, I saw change in consumer behavior, campaign efficiency and market competition.
Traffic Trends-
Day 1 Traffic:
- 2024: 33,730
- 2025: 27,846 a decline of (-17.5%)
I noticed that this time every single day, traffic was lower compared to the same period in 2024.
But despite a decline in traffic, our conversion rate shown significant improvement, leading to higher sales.
Sales & Conversion Performance
Day 1 Sales:
- 2024: £7,887
- 2025: £8,894 a growth of (+12.8%)
Average Order Value (AOV):
- 2024: £35.53
- 2025: £23.23, AOV this time reduced by (-34.6%)
Despite a lower AOV, higher order volume contributed to increased overall sales.
Learnings & Actions-
1. I realise that a decline in traffic does not necessarily mean lower sales. If we are doing strategic targeting and correct product selection then we can grow our sales during low traffic as well.
2. I observed that the CPC on Day 6, the last day, was just as high as it was on Day 1.
3. Securing the TOS placement was difficult as everyone was bidding very aggressive. Because of this the budget were getting exhausted frequently.
4. To maintain the allocated ad spend, I did day parting method to utilse our budget in effective way.
5. Peak traffic time during the sale was- 5AM-8AM, 1PM-3PM & 6PM-10PM.
The Spring Day Sale 2025 showed that getting more traffic doesn’t always mean better sales. By focusing on the right audience, managing our budget wisely and adjusting bids smartly, we achieved strong results even with slight lower traffic. This proves that improving conversions and making data driven decisions are key to success in competitive sales events.
The Spring Day Sale just finished and brought several insights into traffic trends, conversion rates & ad competitiveness. By comparing March 2024 vs. March 2025 performance, I saw change in consumer behavior, campaign efficiency and market competition.
Traffic Trends-
Day 1 Traffic:
- 2024: 33,730
- 2025: 27,846 a decline of (-17.5%)
I noticed that this time every single day, traffic was lower compared to the same period in 2024.
But despite a decline in traffic, our conversion rate shown significant improvement, leading to higher sales.
Sales & Conversion Performance
Day 1 Sales:
- 2024: £7,887
- 2025: £8,894 a growth of (+12.8%)
Average Order Value (AOV):
- 2024: £35.53
- 2025: £23.23, AOV this time reduced by (-34.6%)
Despite a lower AOV, higher order volume contributed to increased overall sales.
Learnings & Actions-
1. I realise that a decline in traffic does not necessarily mean lower sales. If we are doing strategic targeting and correct product selection then we can grow our sales during low traffic as well.
2. I observed that the CPC on Day 6, the last day, was just as high as it was on Day 1.
3. Securing the TOS placement was difficult as everyone was bidding very aggressive. Because of this the budget were getting exhausted frequently.
4. To maintain the allocated ad spend, I did day parting method to utilse our budget in effective way.
5. Peak traffic time during the sale was- 5AM-8AM, 1PM-3PM & 6PM-10PM.
The Spring Day Sale 2025 showed that getting more traffic doesn’t always mean better sales. By focusing on the right audience, managing our budget wisely and adjusting bids smartly, we achieved strong results even with slight lower traffic. This proves that improving conversions and making data driven decisions are key to success in competitive sales events.
Apr 07, 2025 12:00AM
Chinese seller falsely markets American flag as US-made on Amazon. Product details reveal Chinese origin while selling 7,000 units monthly, with profits flowing untaxed to China.
Here is a clear example of a Chinese business cheating on Amazon. This American Flag is claiming to be 100% made in the USA (in the title). The seller is a Chinese seller, and it clearly says country of origin China(when you dig into the specs) the Chinese sellers blatantly lie right in front of everyone’s face.
This flag sells 7,000 units a month! And all the money goes back to CHINA, UNTAXED.
Let’s right the ship and make this a level playing field.
@chamath @elonmusk @realDonaldTrump
This flag sells 7,000 units a month! And all the money goes back to CHINA, UNTAXED.
Let’s right the ship and make this a level playing field.
@chamath @elonmusk @realDonaldTrump
Apr 07, 2025 12:00AM
Amazon's new bid adjustment tool targets first-time brand customers. Advertisers can increase bids for new shoppers or maintain standard rates through Campaign Bid Adjustment settings.
New Bid Adjustment Feature for Sponsored Brands:
Amazon has introduced a new way to optimize Sponsored Brands campaigns. Now you can adjust bids based on audience type. This means you can specifically target new to brand shoppers and decide how much to bid for them.
There are two options currently:
1. Increase bids for audiences defined by Amazon, which includes shoppers who haven’t purchased from your brand in the last 12 months.
2. Keep the bids unchanged if you prefer not to target this audience separately.
You can find this feature under Campaign Bid Adjustment, allowing better control over how you reach potential new customers.
I will test this feature with small budget to understand how its performing and will come up with result soon.
Amazon has introduced a new way to optimize Sponsored Brands campaigns. Now you can adjust bids based on audience type. This means you can specifically target new to brand shoppers and decide how much to bid for them.
There are two options currently:
1. Increase bids for audiences defined by Amazon, which includes shoppers who haven’t purchased from your brand in the last 12 months.
2. Keep the bids unchanged if you prefer not to target this audience separately.
You can find this feature under Campaign Bid Adjustment, allowing better control over how you reach potential new customers.
I will test this feature with small budget to understand how its performing and will come up with result soon.
Apr 07, 2025 12:00AM
US tariffs impact Amazon vendor pricing strategies. Vendors must adjust prices across all retailers before Amazon will accept cost increases, while maintaining retailer margins and following Fair Pricing Policy.
U.S. tariffs are becoming a reality. 🇺🇸💲But can 1P Vendors protect their profit margins with #Amazon?
As retaliatory measures are expected from China, Canada, and the EU, cost structures for manufacturing brands are going to change significantly.
Most suppliers will try to raise cost prices. But even if accepted, Amazon will CRAP out (delist) these products if market prices don't adjust.
So what about moving products to 3P?
❌ Amazon's Fair Pricing Policy will suppress uncompetitive offers in the Buy Box.
The only way to get tariff-led cost increases accepted is by submitting a price increase to other retailers like Walmart, Target & Co. first.
What's important here is that both MSRP and cost prices must be adjusted. Otherwise, you narrow the margin for the retailer, leading to a rejection of your price increase.
In parallel, submit a formal cost price increase with your Amazon Vendor Manager. Once average selling prices increase, you can enforce your CPI with Amazon.
---
What other strategies should 1P brands consider to mitigate the impact of tariffs?
Let me know in the comments.
As retaliatory measures are expected from China, Canada, and the EU, cost structures for manufacturing brands are going to change significantly.
Most suppliers will try to raise cost prices. But even if accepted, Amazon will CRAP out (delist) these products if market prices don't adjust.
So what about moving products to 3P?
❌ Amazon's Fair Pricing Policy will suppress uncompetitive offers in the Buy Box.
The only way to get tariff-led cost increases accepted is by submitting a price increase to other retailers like Walmart, Target & Co. first.
What's important here is that both MSRP and cost prices must be adjusted. Otherwise, you narrow the margin for the retailer, leading to a rejection of your price increase.
In parallel, submit a formal cost price increase with your Amazon Vendor Manager. Once average selling prices increase, you can enforce your CPI with Amazon.
---
What other strategies should 1P brands consider to mitigate the impact of tariffs?
Let me know in the comments.
Apr 07, 2025 12:00AM
Amazon SB campaigns add new-to-brand audience targeting. Feature helps identify and target shoppers who haven't bought from the brand in 12 months, supporting product launches and brand growth.
SB campaigns now support the Amazon-built “New-to-brand shoppers” audience for bid boosting. This audience includes shoppers who haven’t purchased from the brand in the past 12 months.
The feature was announced at the beginning of March and was initially available via API. It is now visible for both new and existing SB campaigns. This will significantly help when launching new products or increasing product awareness.
The feature was announced at the beginning of March and was initially available via API. It is now visible for both new and existing SB campaigns. This will significantly help when launching new products or increasing product awareness.
Apr 07, 2025 12:00AM
Brands lose high-intent customers at the final purchase stage. Combining Brand Tailored Promotions with AMC Audience Creation and Bid Optimization helps convert cart abandoners and wishlist users into buyers.
Most brands are this close to winning high-intent customers… and still lose them.
You’ve seen it in your Brand Analytics -> Customer Journey Analytics:
• Customers who added to cart
• Saved for later
• Or Added to the wish list
But they never purchased.
Now imagine two powerful tools working together:
🔹 Brand Tailored Promotions – to put a timely, relevant offer in front of exactly those customers
🔹 AMC Audience Creation + Bid Optimization – to reach them again
We’re talking about missed opportunities turning into profitable conversions.
More on this approach soon. But if you’re not pairing Brand Tailored Promotions with AMC insights yet… you might be leaving your best customers behind.
You’ve seen it in your Brand Analytics -> Customer Journey Analytics:
• Customers who added to cart
• Saved for later
• Or Added to the wish list
But they never purchased.
Now imagine two powerful tools working together:
🔹 Brand Tailored Promotions – to put a timely, relevant offer in front of exactly those customers
🔹 AMC Audience Creation + Bid Optimization – to reach them again
We’re talking about missed opportunities turning into profitable conversions.
More on this approach soon. But if you’re not pairing Brand Tailored Promotions with AMC insights yet… you might be leaving your best customers behind.
Apr 07, 2025 12:00AM
Different audiences show varying performance levels in Amazon ads. Amazon Marketing Cloud enables audience-level optimization, proving that higher CPCs can maintain ACOS when targeting engaged shoppers who are closer to purchase.
Not all audiences perform the same—and we shouldn’t treat them the same
For a long time, we’ve been optimizing campaigns based on ACOS. That approach made sense with the data we had.
But with Amazon Marketing Cloud (AMC), we’re starting to see a new layer of optimization that wasn’t possible before: audience-level
Just like how we’ve learned that different placements have different performance—and should be bid on accordingly—the same applies to audiences, maybe even more so.
Here’s one example:
👉 We built an audience of people who viewed our product detail page more than twice but haven’t purchased in the last 90 days.
Their CPC was 38% higher, but the ACOS stayed the same. Why? Because these shoppers are closer to buying.
If we had only optimized for lower CPCs at the campaign level, we might have missed them.
This shows the power of layering audience insights on top of your regular campaign strategy.
What types of audiences do you think are closest to converting?
For a long time, we’ve been optimizing campaigns based on ACOS. That approach made sense with the data we had.
But with Amazon Marketing Cloud (AMC), we’re starting to see a new layer of optimization that wasn’t possible before: audience-level
Just like how we’ve learned that different placements have different performance—and should be bid on accordingly—the same applies to audiences, maybe even more so.
Here’s one example:
👉 We built an audience of people who viewed our product detail page more than twice but haven’t purchased in the last 90 days.
Their CPC was 38% higher, but the ACOS stayed the same. Why? Because these shoppers are closer to buying.
If we had only optimized for lower CPCs at the campaign level, we might have missed them.
This shows the power of layering audience insights on top of your regular campaign strategy.
What types of audiences do you think are closest to converting?
Apr 07, 2025 12:00AM
Q1 sales hit $232,033, up 129% from last year. Strategic ad optimization and organic growth led to 205% more orders and 197% more units sold.
Q1 is officially closed, and the results are strong. We achieved $232,032.97 in ordered product sales, a 128.81% YoY increase.
205% increase in total orders (17,665 vs. 5,777)
197% increase in units ordered (19,285 vs. 6,486)
Key factors behind this growth:
- Strategic ad spend optimization
- Leveraging Organic Growth and Rankings
- Introduced and tested new Products
- Data-driven insights and decisions
The results speak for themselves.
Detailed case study coming soon.
205% increase in total orders (17,665 vs. 5,777)
197% increase in units ordered (19,285 vs. 6,486)
Key factors behind this growth:
- Strategic ad spend optimization
- Leveraging Organic Growth and Rankings
- Introduced and tested new Products
- Data-driven insights and decisions
The results speak for themselves.
Detailed case study coming soon.
Apr 07, 2025 12:00AM
Amazon's reimbursement policy severely undervalues damaged items. Seller purchased item for $48.52 with potential resale of $90-100, but Amazon only offered $16.39 compensation after warehouse damage, refusing to honor original purchase price.
This is BY FAR the worst Amazon change that has been made in the last few years and nobody is talking about it.
Purchase item for $48.52.
Amazon tells me they think it's worth $16.39 if it needs to be reimbursed.
I submit invoice showing my purchase price (just trying to get my initial buy cost back when their warehouses fuck up).
Denied because it doesn't fall "within their policy."
I send this item in, they run it over with a forklift or their employee damages it, they then give me $16.29 back for an item I purchased for $48.52 and could sell between $90-100.
This is ABSURD.
Purchase item for $48.52.
Amazon tells me they think it's worth $16.39 if it needs to be reimbursed.
I submit invoice showing my purchase price (just trying to get my initial buy cost back when their warehouses fuck up).
Denied because it doesn't fall "within their policy."
I send this item in, they run it over with a forklift or their employee damages it, they then give me $16.29 back for an item I purchased for $48.52 and could sell between $90-100.
This is ABSURD.
Apr 07, 2025 12:00AM
Higher order volume doesn't guarantee increased revenue when average order value drops. AOV directly impacts profitability and customer loyalty. Increase AOV through product bundles, strategic showcasing, and targeted discounts.
I was reviewing one of the accounts recently and noticed something interesting. The number of orders had gone up compared to last year, but total sales were actually lower. The reason? A drop in AOV.
AOV is simply the average amount a customer spends per order. If AOV goes down even a higher number of orders might not bring in more revenue. That is why it’s important to focus not just on increasing orders but also on getting customers to spend more per purchase.
Why does AOV matter?
1. If customers spend more total sales grow faster.
2. When customers spend more per order, the cost of acquiring them remains same, leading to higher profits.
3. Customers who make larger purchases tend to be more loyal and bring greater long term value in future.
How to increase AOV?
1. You can create bundle or offer related items together to increase the total order value.
2. You can showcase your high AOV products or on low ASP ASINs.
3. You can try running discounts on your higher AOV products to test them whether they are getting sold or not.
AOV is simply the average amount a customer spends per order. If AOV goes down even a higher number of orders might not bring in more revenue. That is why it’s important to focus not just on increasing orders but also on getting customers to spend more per purchase.
Why does AOV matter?
1. If customers spend more total sales grow faster.
2. When customers spend more per order, the cost of acquiring them remains same, leading to higher profits.
3. Customers who make larger purchases tend to be more loyal and bring greater long term value in future.
How to increase AOV?
1. You can create bundle or offer related items together to increase the total order value.
2. You can showcase your high AOV products or on low ASP ASINs.
3. You can try running discounts on your higher AOV products to test them whether they are getting sold or not.
Apr 07, 2025 12:00AM
Amazon SP campaigns now target competitor brand keywords. Sellers can show products when shoppers search for similar items from other brands, but costs can rise due to competitive bidding.
SP campaigns now have a new keyword group to target called "Keywords from brands also considered by shoppers."
This keyword group allows you to target search terms that shoppers use when looking for other brands in the same category as your product. For example, if you sell a SoundBliss Bluetooth speaker, you can now target keywords like "JBL speaker" or "Bose portable speaker", even though those are your competitors.
It helps you reach new shoppers who might not know your brand yet but are interested in similar products. So, when someone searches for "Anker Bluetooth speaker", your SoundBliss speaker can also appear, giving you a chance to win that click.
This type of targeting has both pros and cons. If you have a healthy budget, it’s a great way to expand your reach, grow brand awareness, and compete directly with top brands in your category. It works especially well if your product offers a better price, stronger reviews, or unique features. However, with a limited budget, it can be difficult to compete and may result in wasted spend.
When setting up SP campaigns, make sure this targeting is not included by default. Otherwise, it can become expensive, as most brands aggressively protect their branded keyword space.
This keyword group allows you to target search terms that shoppers use when looking for other brands in the same category as your product. For example, if you sell a SoundBliss Bluetooth speaker, you can now target keywords like "JBL speaker" or "Bose portable speaker", even though those are your competitors.
It helps you reach new shoppers who might not know your brand yet but are interested in similar products. So, when someone searches for "Anker Bluetooth speaker", your SoundBliss speaker can also appear, giving you a chance to win that click.
This type of targeting has both pros and cons. If you have a healthy budget, it’s a great way to expand your reach, grow brand awareness, and compete directly with top brands in your category. It works especially well if your product offers a better price, stronger reviews, or unique features. However, with a limited budget, it can be difficult to compete and may result in wasted spend.
When setting up SP campaigns, make sure this targeting is not included by default. Otherwise, it can become expensive, as most brands aggressively protect their branded keyword space.
Apr 07, 2025 12:00AM
TikTok Shop success requires strategic approach. Smart sellers combine Amazon PPC, DSP targeting, and automated influencer tools instead of relying on viral views or paid creators alone.
TikTok Shop is a trap.
Unless you know how to play it right.
$7.3B in revenue. 411M items sold. Some brands are cashing in big.
Others are biting the dust.
Selling on TikTok isn’t like Amazon.
If you don’t know how to play the game, you’re wasting resources.
🚫 Creators aren’t cheap anymore.
Relying on paid influencers alone will sink your margins.
🚫 Viral views ≠ sales.
TikTok boosts engagement, not conversions—unless your funnel is dialed in.
🚫 Most sellers track the wrong metrics.
Conversion velocity matters more than views or clicks.
So, what are the winners doing differently?
✅ They’re integrating Amazon’s audience-based PPC bid boosts.
Sending TikTok traffic to Amazon, then retargeting engaged shoppers inside Amazon’s ad system.
✅ They’re running Amazon DSP campaigns with contextual keyword targeting.
This lets them hit TikTok viewers again with laser-targeted Amazon ads.
✅ They’re automating influencer partnerships with AI-powered tools.
The sellers who treat TikTok like a system—not a gamble—are scaling way faster.
💡 Want to master TikTok → Amazon strategies? Get proven cross-platform strategies from sellers generating 6-figures a month. Subscribe now at BillionDollarSellers.com.
🔄 Share to help others who are struggling with TikTok—this could save their business.
Unless you know how to play it right.
$7.3B in revenue. 411M items sold. Some brands are cashing in big.
Others are biting the dust.
Selling on TikTok isn’t like Amazon.
If you don’t know how to play the game, you’re wasting resources.
🚫 Creators aren’t cheap anymore.
Relying on paid influencers alone will sink your margins.
🚫 Viral views ≠ sales.
TikTok boosts engagement, not conversions—unless your funnel is dialed in.
🚫 Most sellers track the wrong metrics.
Conversion velocity matters more than views or clicks.
So, what are the winners doing differently?
✅ They’re integrating Amazon’s audience-based PPC bid boosts.
Sending TikTok traffic to Amazon, then retargeting engaged shoppers inside Amazon’s ad system.
✅ They’re running Amazon DSP campaigns with contextual keyword targeting.
This lets them hit TikTok viewers again with laser-targeted Amazon ads.
✅ They’re automating influencer partnerships with AI-powered tools.
The sellers who treat TikTok like a system—not a gamble—are scaling way faster.
💡 Want to master TikTok → Amazon strategies? Get proven cross-platform strategies from sellers generating 6-figures a month. Subscribe now at BillionDollarSellers.com.
🔄 Share to help others who are struggling with TikTok—this could save their business.
Apr 07, 2025 12:00AM
Amazon's new AI 'Buy for Me' can shop outside Amazon while keeping users in-app. The AI agent handles everything from finding products to payment processing, marking a significant shift in e-commerce automation and signaling the next wave of AI-driven retail transformation.
Let’s talk about something big and slightly amazing and scary all at the same time:
Amazon’s new AI agent can now shop outside of Amazon.
Yes. Outside.
It’s called Buy for Me, and it’s powered by Amazon Nova Act, their new AI model that can act like a human on a web browser.
If someone searches for something Amazon doesn't sell, instead of showing nothing, Buy for Me finds the product on another website… and buys it for the customer.
Name, address, credit card. All handled.
All while the shopper stays in the Amazon app.
No extra tabs. No redirect.
Just Amazon’s AI acting like your most efficient, loyal intern who now shops at Walmart.
🔹 Amazon uses its Nova models (plus Anthropic’s Claude) to run this
🔹 It securely fills out payment info using encryption
🔹 The shopper never leaves the Amazon experience
🔹 And if the product needs to be returned, the shopper is sent to that retailer's site
So this isn’t just a cool tool for customers.
It’s a heads up.
Because Nova is also getting really good at doing tasks that humans used to control.
First, it read policies.
Then, it clicked buttons.
Now it makes purchases off-platform.
The same Nova engine is also being trained to perform actions for you inside and outside Seller Central.
For now you can use it for automating simple tasks, but imaging in the future
🔹 Submitting appeals
🔹 Monitoring inventory
🔹 Syncing compliance across marketplaces
But here’s the thing...
Nova can acting for customers and for Amazon, but for sellers, Nova Act is in research preview and only available as a developer SDK.
That’s the million-dollar question.
This tech is moving fast.
But while we’re still manually fixing listings or submitting tickets, Amazon’s already imagining a future where the entire e-commerce flow (from discovery to delivery) is agent-powered.
So if you thought the AI wave already hit… this is just the start of the next one.
Are you prepping for it, or just watching it?
Amazon’s new AI agent can now shop outside of Amazon.
Yes. Outside.
It’s called Buy for Me, and it’s powered by Amazon Nova Act, their new AI model that can act like a human on a web browser.
If someone searches for something Amazon doesn't sell, instead of showing nothing, Buy for Me finds the product on another website… and buys it for the customer.
Name, address, credit card. All handled.
All while the shopper stays in the Amazon app.
No extra tabs. No redirect.
Just Amazon’s AI acting like your most efficient, loyal intern who now shops at Walmart.
🔹 Amazon uses its Nova models (plus Anthropic’s Claude) to run this
🔹 It securely fills out payment info using encryption
🔹 The shopper never leaves the Amazon experience
🔹 And if the product needs to be returned, the shopper is sent to that retailer's site
So this isn’t just a cool tool for customers.
It’s a heads up.
Because Nova is also getting really good at doing tasks that humans used to control.
First, it read policies.
Then, it clicked buttons.
Now it makes purchases off-platform.
The same Nova engine is also being trained to perform actions for you inside and outside Seller Central.
For now you can use it for automating simple tasks, but imaging in the future
🔹 Submitting appeals
🔹 Monitoring inventory
🔹 Syncing compliance across marketplaces
But here’s the thing...
Nova can acting for customers and for Amazon, but for sellers, Nova Act is in research preview and only available as a developer SDK.
That’s the million-dollar question.
This tech is moving fast.
But while we’re still manually fixing listings or submitting tickets, Amazon’s already imagining a future where the entire e-commerce flow (from discovery to delivery) is agent-powered.
So if you thought the AI wave already hit… this is just the start of the next one.
Are you prepping for it, or just watching it?
Apr 07, 2025 12:00AM
Even billion-dollar brands make Amazon storefront mistakes. AG1's poor layout and lack of strategic storytelling shows the importance of creating a proper shopping experience, not just listing products.
A billion-dollar brand like AG1 launched on Amazon... and their storefront is terrible.
Tons of clickable options all going to the same product.
No storytelling.
No strategic product placement.
If a brand that big can mess it up, so can you.
Don’t just throw your listings into a storefront - make it a real shopping experience.
Tons of clickable options all going to the same product.
No storytelling.
No strategic product placement.
If a brand that big can mess it up, so can you.
Don’t just throw your listings into a storefront - make it a real shopping experience.
Mar 31, 2025 12:00AM
Account performance drop explained by shifted Spring Sale dates. Strategic preparation includes keyword protection, budget management, and inventory optimization for the upcoming sale period.
Yesterday while cross checking the accounts, I noticed something odd. One of my accounts, which was 15% up YoY, suddenly showed -8% down YoY. My first thought was what went wrong suddenly?
After digging deeper, I realized it’s the Spring Sale effect. Last year, the sale ran from March 20th-25th, and this year, it’s from March 25th-30th. So, if you’re seeing a YoY dip in your account as well, don’t stress. The traffic surge is coming and conversions will pick up.
Here’s how I’m preparing:
1. Protecting brand keywords with a strong TOS presence to block competitors.
2. Keeping budgets low for now but scaling up the moment the sale begins.
3. Going aggressive on defense strategy campaigns.
4. Running video and banner ads on deal ASINs to capture NTB customers.
5. Prioritizing ASINs having strong inventory to avoid stockouts issues during sale.
6. Had saved enough budget for this sale so low budget will not be a constraint for me.
I know my sleep cycle will take a hit, but I am ready. What are your plans for the Spring Sale?
After digging deeper, I realized it’s the Spring Sale effect. Last year, the sale ran from March 20th-25th, and this year, it’s from March 25th-30th. So, if you’re seeing a YoY dip in your account as well, don’t stress. The traffic surge is coming and conversions will pick up.
Here’s how I’m preparing:
1. Protecting brand keywords with a strong TOS presence to block competitors.
2. Keeping budgets low for now but scaling up the moment the sale begins.
3. Going aggressive on defense strategy campaigns.
4. Running video and banner ads on deal ASINs to capture NTB customers.
5. Prioritizing ASINs having strong inventory to avoid stockouts issues during sale.
6. Had saved enough budget for this sale so low budget will not be a constraint for me.
I know my sleep cycle will take a hit, but I am ready. What are your plans for the Spring Sale?
Mar 31, 2025 12:00AM
Multiple ad groups in campaigns hurt budget efficiency and performance. Single ad group campaigns concentrate spend on top keywords, leading to better conversions and optimized results.
As I mentioned in my previous post, we recently conducted multiple audits for different brands, and one of the most common problems we identified was multiple ad groups in a single campaign.
Why is this an issue?
When a campaign has multiple ad groups, the allocated budget gets distributed among them. This often results in:
- Budgets being spread too thin, preventing any single ad group from fully utilizing the spend.
- Limited orders and lower sales due to diluted performance.
- Higher inefficiencies in bid optimizations and tracking.
The Solution:
Instead of running multiple ad groups within a campaign, we recommend focusing the budget on a single ad group campaigns with the best-performing keywords and targetings.
This helps:
- Drive more conversions by concentrating spends on high-performing keywords.
- Ensure budget utilization is maximized for scaling efficiently.
- Improve campaign performance by allowing Amazon’s algorithm to optimize for the best results.
This simple yet effective change has helped brands improve their ad efficiency, scale orders, and reduce wasted spend. 🚀
🔍 Want a free audit? The link is in the comment. Kindly fill the form.
Why is this an issue?
When a campaign has multiple ad groups, the allocated budget gets distributed among them. This often results in:
- Budgets being spread too thin, preventing any single ad group from fully utilizing the spend.
- Limited orders and lower sales due to diluted performance.
- Higher inefficiencies in bid optimizations and tracking.
The Solution:
Instead of running multiple ad groups within a campaign, we recommend focusing the budget on a single ad group campaigns with the best-performing keywords and targetings.
This helps:
- Drive more conversions by concentrating spends on high-performing keywords.
- Ensure budget utilization is maximized for scaling efficiently.
- Improve campaign performance by allowing Amazon’s algorithm to optimize for the best results.
This simple yet effective change has helped brands improve their ad efficiency, scale orders, and reduce wasted spend. 🚀
🔍 Want a free audit? The link is in the comment. Kindly fill the form.
Mar 31, 2025 12:00AM
Amazon's new fee structure changes coupon costs to $5 per creation plus 2.5% of sales. And deals to $70/day plus 1% of sales from June 2025. Prime Day extends to 4 days, requiring updated promotional strategies and inventory planning.
Amazon is significantly overhauling its promotional fee structure for coupons and deals starting June 2, 2025—and brands should be paying close attention.
Here’s what’s changing:
Coupons
• Current: $0.60 per redemption
• New: $5 per coupon created + 2.5% of sales from redemptions
This creates a key pricing inflection point:
→ Products under ~$22 will likely see lower fees
→ Higher-priced products (especially $200+) will see a notable increase
Deals
• Current: Flat fees (e.g. $300 for Best Deals)
• New: $70/day + 1% of sales (capped), with peak event fees unchanged
Prime Day 2025 will also expand to a 4-day event, meaning:
• More exposure potential
• Higher peak event fees applied across a longer window
• Greater need for inventory planning and strategic deal timing
What does this look like in practice?
For a brand selling 1,000 units:
→ $10 product: 57.5% decrease in coupon fees
→ $30 product: 25.8% increase in coupon fees
Now is the time to reassess your Amazon promotional strategy. These changes will impact everything from pricing and margin to inventory and ad spend planning.
Is your team prepared?
Full blog post below: https://lnkd.in/dwmMA7QS
Here’s what’s changing:
Coupons
• Current: $0.60 per redemption
• New: $5 per coupon created + 2.5% of sales from redemptions
This creates a key pricing inflection point:
→ Products under ~$22 will likely see lower fees
→ Higher-priced products (especially $200+) will see a notable increase
Deals
• Current: Flat fees (e.g. $300 for Best Deals)
• New: $70/day + 1% of sales (capped), with peak event fees unchanged
Prime Day 2025 will also expand to a 4-day event, meaning:
• More exposure potential
• Higher peak event fees applied across a longer window
• Greater need for inventory planning and strategic deal timing
What does this look like in practice?
For a brand selling 1,000 units:
→ $10 product: 57.5% decrease in coupon fees
→ $30 product: 25.8% increase in coupon fees
Now is the time to reassess your Amazon promotional strategy. These changes will impact everything from pricing and margin to inventory and ad spend planning.
Is your team prepared?
Full blog post below: https://lnkd.in/dwmMA7QS
Mar 31, 2025 12:00AM
Wrong negative keyword match types can silently block potential sales. Use negative exact match for low-performing relevant terms, and negative phrase match only for completely irrelevant keywords.
After adding negatives, you might feel like you have cut wasted ad spend but what about the sales you just blocked?
While auditing a newly onboarded account we noticed something that could silently impact your sales by adding relevant keywords in negative phrase match.
Now, you might be wondering why would anyone do that? We thought the same at first. But then we realized that not everyone fully understands when to use negative phrase vs negative exact and let me explain this with a scenario.
Suppose you're selling a giant teddy bear and see low conversions for certain search terms, adding them to negative phrase might seem like a quick fix. But this can block your ads from appearing on any related searches in the future even ones that could convert. The result? You might wonder why sales suddenly dropped.
Instead, always use negative exact for low performing but relevant terms. Use negative phrase only for completely irrelevant keywords.
For example, if you're promoting a menstrual cup and see searches for pads in your search term, then in that case you should add "pads" as a negative phrase since it targets a different audience. But blocking "cup" in a phrase match could cut off potential sales.
Small details like this can make a big difference. Always go deeper while analyzing the sales performance.
While auditing a newly onboarded account we noticed something that could silently impact your sales by adding relevant keywords in negative phrase match.
Now, you might be wondering why would anyone do that? We thought the same at first. But then we realized that not everyone fully understands when to use negative phrase vs negative exact and let me explain this with a scenario.
Suppose you're selling a giant teddy bear and see low conversions for certain search terms, adding them to negative phrase might seem like a quick fix. But this can block your ads from appearing on any related searches in the future even ones that could convert. The result? You might wonder why sales suddenly dropped.
Instead, always use negative exact for low performing but relevant terms. Use negative phrase only for completely irrelevant keywords.
For example, if you're promoting a menstrual cup and see searches for pads in your search term, then in that case you should add "pads" as a negative phrase since it targets a different audience. But blocking "cup" in a phrase match could cut off potential sales.
Small details like this can make a big difference. Always go deeper while analyzing the sales performance.
Mar 31, 2025 12:00AM
Amazon SP campaigns now show data-driven reasons for product suggestions. Including click rates and Prime member engagement patterns.
SP campaigns are displaying reasons such as "More clicks than other products in the same category" and "Detail page viewed frequently by Prime members" for products that Amazon suggests adding to campaigns.
Mar 31, 2025 12:00AM
Amazon shortages can account for 20% of total vendor sales. Manage unpaid invoices through systematic dispute tracking, defined thresholds, and proper escalation mechanisms to vendor managers.
💸 Unpaid invoices (shortages) keep hashtag#Amazon vendors up at night.
I've seen cases where outstanding shortages account for over 20% of total sales with Amazon.
Contrary to popular belief, this isn't an intentional revenue stream for Amazon.
Instead, it's a byproduct of rapid development by decentralised tech teams that haven’t aligned catalogue attributes with existing inbound and warehouse processes.
1P suppliers know that disputing these shortages is anything but pleasant:
❌ Amazon often automatically rejects raised disputes.
❌ Vendor Managers rarely have the resources to validate payment requests.
The result?
Unpaid invoices pile up until vendors hit a breaking point - either they settle the outstanding amount with Amazon, or they halt PO shipments.
But it doesn't have to get this far.
Let's understand how your teams can effectively manage shortages with Amazon:
𝟭- 𝗦𝗲𝘁 𝘂𝗽 𝘁𝗵𝗲 𝗳𝗼𝘂𝗻𝗱𝗮𝘁𝗶𝗼𝗻
Start by ensuring you keep on top of shortages. Set up internal tools and processes to review the amount of unpaid invoices. Work with your finance business partner to dispute unpaid invoices weekly via Vendor Central.
𝟮- 𝗗𝗲𝗳𝗶𝗻𝗲 𝘁𝗿𝗶𝗴𝗴𝗲𝗿 𝗽𝗼𝗶𝗻𝘁𝘀
Next, define revenue thresholds for $ shortages based on your Net Receipts. Set trigger points for escalations with Amazon. For example at 5% or 10%.
𝟯- 𝗖𝗿𝗲𝗮𝘁𝗲 𝗲𝘀𝗰𝗮𝗹𝗮𝘁𝗶𝗼𝗻 𝗺𝗲𝗰𝗵𝗮𝗻𝗶𝘀𝗺𝘀
When disputes escalate, provide your Vendor Manager and AVS Brand Specialist with a detailed overview of the PO, invoice, shortage volume, and unpaid invoice amount. Request a resolution within 14 days.
If you highlight that otherwise the business trade is at risk, they will likely expedite the resolution.
Note: this only works when you have followed the steps before. Taking shortcuts won't work.
𝗕𝗼𝗻𝘂𝘀:
Keeping on top of these processes takes time, effort and (expensive) resources. You don't want a full headcount resource raising disputes all day long.
Instead, outsource the dispute resolution process or work with a service provider that performs or automates this process for you.
---
How are you dealing with Amazon shortages?
Let me know your best tip in the comments!
I've seen cases where outstanding shortages account for over 20% of total sales with Amazon.
Contrary to popular belief, this isn't an intentional revenue stream for Amazon.
Instead, it's a byproduct of rapid development by decentralised tech teams that haven’t aligned catalogue attributes with existing inbound and warehouse processes.
1P suppliers know that disputing these shortages is anything but pleasant:
❌ Amazon often automatically rejects raised disputes.
❌ Vendor Managers rarely have the resources to validate payment requests.
The result?
Unpaid invoices pile up until vendors hit a breaking point - either they settle the outstanding amount with Amazon, or they halt PO shipments.
But it doesn't have to get this far.
Let's understand how your teams can effectively manage shortages with Amazon:
𝟭- 𝗦𝗲𝘁 𝘂𝗽 𝘁𝗵𝗲 𝗳𝗼𝘂𝗻𝗱𝗮𝘁𝗶𝗼𝗻
Start by ensuring you keep on top of shortages. Set up internal tools and processes to review the amount of unpaid invoices. Work with your finance business partner to dispute unpaid invoices weekly via Vendor Central.
𝟮- 𝗗𝗲𝗳𝗶𝗻𝗲 𝘁𝗿𝗶𝗴𝗴𝗲𝗿 𝗽𝗼𝗶𝗻𝘁𝘀
Next, define revenue thresholds for $ shortages based on your Net Receipts. Set trigger points for escalations with Amazon. For example at 5% or 10%.
𝟯- 𝗖𝗿𝗲𝗮𝘁𝗲 𝗲𝘀𝗰𝗮𝗹𝗮𝘁𝗶𝗼𝗻 𝗺𝗲𝗰𝗵𝗮𝗻𝗶𝘀𝗺𝘀
When disputes escalate, provide your Vendor Manager and AVS Brand Specialist with a detailed overview of the PO, invoice, shortage volume, and unpaid invoice amount. Request a resolution within 14 days.
If you highlight that otherwise the business trade is at risk, they will likely expedite the resolution.
Note: this only works when you have followed the steps before. Taking shortcuts won't work.
𝗕𝗼𝗻𝘂𝘀:
Keeping on top of these processes takes time, effort and (expensive) resources. You don't want a full headcount resource raising disputes all day long.
Instead, outsource the dispute resolution process or work with a service provider that performs or automates this process for you.
---
How are you dealing with Amazon shortages?
Let me know your best tip in the comments!
Mar 31, 2025 12:00AM
Amazon's new AI shopping feature signals change in product discovery. Success still depends on authentic listings, user content, and brand loyalty rather than SEO tricks.
Amazon just launched "Interests" - their new AI-powered shopping feature. But what does it really mean for brands and sellers?
While some are predicting doomsday scenarios for SEO and traditional product discovery, let's take a breath and focus on what really matters:
🎯 This is evolution, not revolution. Search behavior has been changing for years - this is just the next step.
Here's what smart brands should focus on:
1. Create authentic, problem-solution focused listings
Your products need to speak naturally to customer needs - not just stuff keywords. This has ALWAYS been best practice.
2. Embrace user-generated content
Reviews and customer feedback aren't just social proof - they're valuable signals about how real people use and value your products.
3. Build emotional connections
Your brand needs to stand for something. AI can match features, but it can't create brand loyalty.
💡 Key Takeaway: Instead of chasing algorithm changes, focus on timeless principles: Clear communication, authentic customer connections, and strong brand building.
The tools for discovery may change, but great products that solve real problems will always find their audience.
Read the official release notes here: https://lnkd.in/gxCnUg_C
What are your thoughts on this new feature? How is your brand adapting to AI-driven discovery?
While some are predicting doomsday scenarios for SEO and traditional product discovery, let's take a breath and focus on what really matters:
🎯 This is evolution, not revolution. Search behavior has been changing for years - this is just the next step.
Here's what smart brands should focus on:
1. Create authentic, problem-solution focused listings
Your products need to speak naturally to customer needs - not just stuff keywords. This has ALWAYS been best practice.
2. Embrace user-generated content
Reviews and customer feedback aren't just social proof - they're valuable signals about how real people use and value your products.
3. Build emotional connections
Your brand needs to stand for something. AI can match features, but it can't create brand loyalty.
💡 Key Takeaway: Instead of chasing algorithm changes, focus on timeless principles: Clear communication, authentic customer connections, and strong brand building.
The tools for discovery may change, but great products that solve real problems will always find their audience.
Read the official release notes here: https://lnkd.in/gxCnUg_C
What are your thoughts on this new feature? How is your brand adapting to AI-driven discovery?
Mar 31, 2025 12:00AM
Prime and Price Discount menus merged for streamlined discount setup. Late event badges still available by setting up offers through Price Discount tab during live events.
The Prime Exclusive Discount menu and the Price Discount menu have now been merged into one place!
Price Discount
Makes it so much easier to navigate and set up discounts.
Also, a quick tip for those who may have missed deadlines for setting up deals tied to major events (like the Big Spring Sale):
You can still get that event badge
Even if the event is already live, just go to the Price Discount tab, select the event, and set up your offer — you’ll get the badge once it’s approved. Simple as that.
Price Discount
Makes it so much easier to navigate and set up discounts.
Also, a quick tip for those who may have missed deadlines for setting up deals tied to major events (like the Big Spring Sale):
You can still get that event badge
Even if the event is already live, just go to the Price Discount tab, select the event, and set up your offer — you’ll get the badge once it’s approved. Simple as that.
Mar 31, 2025 12:00AM
Influencer marketing reaches $10B while most Amazon brands ignore it. Social media traffic improves Amazon rankings and PPC performance, making multi-channel presence crucial for brand success beyond Amazon.
🚨 Influencer Marketing Hits $10 Billion 🚨
What is the one thing that most Amazon native brands have in common?
🤯 Little to no influencer marketing.
Honestly, I attribute this up to getting spoiled by Amazon's robust PPC ecosystem and mooning growth of Amazon Prime members.
I think it's important to ask yourself what the other legends in your space are doing. What's Mary Ruth's up to? How about Anker? They've all embraced influencer marketing and have build out strong relationships with highly targeted accounts on Meta and TikTok.
💡 And it's much more than just impressions. When Amazon sees you bringing in a ridiculous amount of traffic from social media, guess what happens? you get ranked higher. This ends up spilling over to your PPC campaigns. in a way, it's the ultimate HALO effect on Amazon.
Smart brands have been quietly doing this for years but I think 2025 is when we see mass adoption in the Amazon space.
😎 Here's my hope: the term "Amazon seller" goes away and "brand owner" becomes the norm.
Amazon is just one channel. If you're not investing in influencer marketing (Meta, TikTok, YouTube), Walmart, and Shopify, you're failing.
--
P.S.
👉 If you like proven Amazon growth hacks, you'll love my weekly newsletter (it's free).
Join over 22,000 legendary brand owners like Simple Modern, Harry's, Kitsch, and HexClad here: https://lnkd.in/gi7hvAGv
What is the one thing that most Amazon native brands have in common?
🤯 Little to no influencer marketing.
Honestly, I attribute this up to getting spoiled by Amazon's robust PPC ecosystem and mooning growth of Amazon Prime members.
I think it's important to ask yourself what the other legends in your space are doing. What's Mary Ruth's up to? How about Anker? They've all embraced influencer marketing and have build out strong relationships with highly targeted accounts on Meta and TikTok.
💡 And it's much more than just impressions. When Amazon sees you bringing in a ridiculous amount of traffic from social media, guess what happens? you get ranked higher. This ends up spilling over to your PPC campaigns. in a way, it's the ultimate HALO effect on Amazon.
Smart brands have been quietly doing this for years but I think 2025 is when we see mass adoption in the Amazon space.
😎 Here's my hope: the term "Amazon seller" goes away and "brand owner" becomes the norm.
Amazon is just one channel. If you're not investing in influencer marketing (Meta, TikTok, YouTube), Walmart, and Shopify, you're failing.
--
P.S.
👉 If you like proven Amazon growth hacks, you'll love my weekly newsletter (it's free).
Join over 22,000 legendary brand owners like Simple Modern, Harry's, Kitsch, and HexClad here: https://lnkd.in/gi7hvAGv
Mar 31, 2025 12:00AM
Supplement success hinges on packaging and label design. Research customer needs, generate multiple ideas, conduct thorough testing, and invest in quality packaging to stand out in this competitive market.
If you are in the supplement category, read this... 👇
Your label and packaging are your main image - period.
We all know the importance of stealing the click, but it happens way earlier than you think.
This category is ruthless; even a small change can yield significant results. But we like to push it to the limits for our clients.
1️⃣ Start with research - find out what your customers are looking for
2️⃣ Develop plenty of ideas - the more, the better early on; nothing is out of limits
3️⃣ Test, tes test - run search simulations on ProductPinion and learn from them to iterate further
4️⃣ Don't cheap out on the packaging - apart from the formula, it's the most critical aspect of your product
Sharing some examples of our transformations at Unit 6
Your label and packaging are your main image - period.
We all know the importance of stealing the click, but it happens way earlier than you think.
This category is ruthless; even a small change can yield significant results. But we like to push it to the limits for our clients.
1️⃣ Start with research - find out what your customers are looking for
2️⃣ Develop plenty of ideas - the more, the better early on; nothing is out of limits
3️⃣ Test, tes test - run search simulations on ProductPinion and learn from them to iterate further
4️⃣ Don't cheap out on the packaging - apart from the formula, it's the most critical aspect of your product
Sharing some examples of our transformations at Unit 6
Mar 31, 2025 12:00AM
ChatGPT can help optimize Amazon product listing images, particularly main photos, to improve click-through rates and mobile visibility.
What can brands do with ChatGPT now?
👉 Optimize your main images.
I see so many brands with great products,
but weak Amazon listings.
(Especially the main pictures are crying out for an update.)
And this is exactly where the new GPT update helps.
You can now easily start improving your main images for CTR and mobile.
I tested it today and with a little effort you get really good results.
What do you mean?
Have you already tried it or are you skeptical?
👉 Optimize your main images.
I see so many brands with great products,
but weak Amazon listings.
(Especially the main pictures are crying out for an update.)
And this is exactly where the new GPT update helps.
You can now easily start improving your main images for CTR and mobile.
I tested it today and with a little effort you get really good results.
What do you mean?
Have you already tried it or are you skeptical?
