Comparing Walmart Connect and Amazon Ads 🤯
Walmart offers some fantastic features within its Ad Center to maximize the effectiveness of our sponsored ads.
If you are a native Amazon brand, you might have many questions about how these two compare and if you can replicate or mirror your current campaign structure and ad strategy!
Let’s dive into a couple of exciting things and find out!
✅ Bidding level:
🔶 Amazon - Ad group or keyword-specific
🔶 Walmart - Specific at the item or product level
This can be a bit tricky because you can optimize bids from within the ad center at the target level in Walmart. However, when setting an initial bid, you are capable of selecting a bid for all the targets under the advertised item too.
✅ Targeting options between both
🔶 Automatic
🔶 Manual - along with all match types
Although on Amazon in particular we have seen match type changes between modifiers and adding an extra level of complexity with the new broad match tools the essence remains the same.
✅ Product attribute targeting
🔶 Walmart
Available soon on the Sponsored Ads side, we are relying heavily on the item performance report to find solutions to understand attribution and path to purchase
🔶 Amazon
We have brand metrics on the ad side and brand analytics: search query performance on the organic side. There are lots of different options to follow up on attribution and keyword performance.
What other interesting things can you compare between these?
#walmart #walmartconnect #amazonads #amazonppc #amazonfba #walmart+