Turn Unsellable into Valuable with FBA Grade and Resell!
Did you know you can give your unfulfillable inventory a second chance?
With FBA Grade and Resell, you can recover value from unsellable returns by having Amazon grade and relist eligible items as Used, rather than returning, removing, or disposing of them.
Here’s how it works:
✅ Amazon grades your inventory:
Items are evaluated and assigned one of four conditions—Used–Like New, Very Good, Good, or Acceptable. A grading fee is applied for this service based on the size and weight of the item.
✅ New SKU under the parent ASIN:
Amazon generates a unique SKU for each graded item, tied to the parent ASIN, and manages the listing creation for you.
✅ Visibility for customers:
These Used listings appear alongside New offers under “More Buying Choices” or on the product detail page. Customers can see detailed condition notes, such as packaging defects or minor damage, to make informed decisions.
💬 What do you think?
What are the biggest upsides and downsides of FBA Grade and Resell for sellers like you? Share your thoughts in the comments!
💡 Check the image below for an example of how fees are calculated.
🔗 Find detailed information and enrollment steps in the comments.
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Dec 02, 2024 12:00AM
Amazon's FBA Grade and Resell service turns unsellable returns into profitable used items. The service grades returned products into four condition levels, creates new SKUs, and lists them alongside new offers, allowing sellers to recover value from returns instead of disposing them.
Dec 01, 2024 12:00AM
Amazon Seller Central provides ASIN-level organic CTR data. Access it through Brand Analytics > Search Analytics > Search Catalog Performance to view combined ad and organic click rates for catalog-wide performance analysis.
Do you know how to find organic CTR?
Most know how to find ad CTR (click-through-rate) but did you know Amazon gives you ASIN level CTR across your entire catalog?
Inside Seller Central simply go to Brands > Brand Analytics and navigate to Search Analytics > Search Catalog Performance
The Click Rate is calculated using both ad and organic search clicks.
𝗡𝗼𝘁𝗲:
The totals may not match the total count from your sales reports as these metrics include those originated from the search results page (e.g., excludes widgets, details page, etc.).
Search Queries are selected based on the number of ASIN impressions and clicks for the selected period. Not all queries qualify to be part of this dashboard.
That being said this is a powerful analysis as it's one of the only places you can analyze your actual click-through rate outside of just ad performance.
Most know how to find ad CTR (click-through-rate) but did you know Amazon gives you ASIN level CTR across your entire catalog?
Inside Seller Central simply go to Brands > Brand Analytics and navigate to Search Analytics > Search Catalog Performance
The Click Rate is calculated using both ad and organic search clicks.
𝗡𝗼𝘁𝗲:
The totals may not match the total count from your sales reports as these metrics include those originated from the search results page (e.g., excludes widgets, details page, etc.).
Search Queries are selected based on the number of ASIN impressions and clicks for the selected period. Not all queries qualify to be part of this dashboard.
That being said this is a powerful analysis as it's one of the only places you can analyze your actual click-through rate outside of just ad performance.
Dec 01, 2024 12:00AM
Amazon MCF delivers faster than advertised. Analysis of 5,000 packages shows 1.9-day average delivery time, with 75% arriving within two days and 96% on-time delivery rate. MCF offers competitive shipping speeds for DTC sellers despite higher costs.
What if I told you Amazon MCF might secretly be a next-day delivery service? 🤔
Here’s what we found from analyzing approx 5,000 packages shipped in October (standard shipping):
📦 Average delivery time: 1.9 𝗱𝗮𝘆𝘀 𝗳𝗿𝗼𝗺 𝗼𝗿𝗱𝗲𝗿 𝗱𝗮𝘁𝗲 (vs. the promised 3-day delivery)
🚀 75% of packages arrived within 1-2 days of the order date
- 41% delivered in the next day!
- 34% delivered in 2 days
- 96% on-time delivery rate
This isn’t just fast—it’s a game-changer for DTC sellers. MCF lets you match Amazon-level delivery speeds, and while MCF costs can be higher than self-fulfilling, they’re incredibly competitive for this speed and reliability.
So, If you’re an Amazon FBA seller, integrating MCF with your website should be a no-brainer.
(You can even turn it into a revenue opportunity by offering expedited shipping at an extra charge!)
What do you think - does MCF’s speed and reliability justify the cost for DTC sellers?
Would you consider using it to compete with Amazon-level delivery standards?
Here’s what we found from analyzing approx 5,000 packages shipped in October (standard shipping):
📦 Average delivery time: 1.9 𝗱𝗮𝘆𝘀 𝗳𝗿𝗼𝗺 𝗼𝗿𝗱𝗲𝗿 𝗱𝗮𝘁𝗲 (vs. the promised 3-day delivery)
🚀 75% of packages arrived within 1-2 days of the order date
- 41% delivered in the next day!
- 34% delivered in 2 days
- 96% on-time delivery rate
This isn’t just fast—it’s a game-changer for DTC sellers. MCF lets you match Amazon-level delivery speeds, and while MCF costs can be higher than self-fulfilling, they’re incredibly competitive for this speed and reliability.
So, If you’re an Amazon FBA seller, integrating MCF with your website should be a no-brainer.
(You can even turn it into a revenue opportunity by offering expedited shipping at an extra charge!)
What do you think - does MCF’s speed and reliability justify the cost for DTC sellers?
Would you consider using it to compete with Amazon-level delivery standards?
Dec 01, 2024 12:00AM
A brand increased Amazon orders by 21% through data analysis. Using Brand Analytics, PPC reports, and DataDive analytics led to improved keyword strategy and optimized listing copy.
🚫 Get 21% more Amazon orders with this data-driven approach.
That's what happened for this established brand on a single split test of their copy.
Our optimized listing copy demonstrated a 71% probability of outperforming the original and delivered an impressive 21.7% increase in orders!
This success was achieved by leveraging a powerful combination of data sources:
↳Amazon Brand Analytics
↳PPC reports
↳DataDive analytics
By integrating these diverse data streams, we gained comprehensive insights into:
↳Keyword performance
↳Customer search behavior
↳Competitive landscape
This data-driven approach allowed us to:
↳Refine our keyword strategy
↳Optimize product targeting
↳Craft more compelling listing copy
The result? A significant boost in visibility, click-through rates, and ultimately, sales.
Are you harnessing the full power of your Amazon data? Let's discuss how a holistic approach to data analysis can transform your Amazon business.
That's what happened for this established brand on a single split test of their copy.
Our optimized listing copy demonstrated a 71% probability of outperforming the original and delivered an impressive 21.7% increase in orders!
This success was achieved by leveraging a powerful combination of data sources:
↳Amazon Brand Analytics
↳PPC reports
↳DataDive analytics
By integrating these diverse data streams, we gained comprehensive insights into:
↳Keyword performance
↳Customer search behavior
↳Competitive landscape
This data-driven approach allowed us to:
↳Refine our keyword strategy
↳Optimize product targeting
↳Craft more compelling listing copy
The result? A significant boost in visibility, click-through rates, and ultimately, sales.
Are you harnessing the full power of your Amazon data? Let's discuss how a holistic approach to data analysis can transform your Amazon business.
Nov 30, 2024 12:00AM
A+ Content makes Amazon listings stand out. Strong brand storytelling, strategic visuals, and data-driven refinements turn basic listings into high-performing product pages.
Your Amazon listing is unnoticeable.
Want to transform it to unmissable?
The secret's in the A+ Content.
Here's a quick check to spot the champions:
→ "From the Brand" is a seal of excellence.
→ "From the Manufacturer" means they’re playing in the big leagues.
→ Descriptions with images? That's the hallmark of a pro.
Why you should pay attention: A+ Content is the ace in your pocket for captivating potential buyers.
Here’s how to ace your A+ game:
1. Narrate your brand's journey: Keep it compelling and authentic.
2. Select visuals that resonate: They should be more than just attractive—they should communicate your product's essence.
3. Analyze and refine: Use insights to hone your content to perfection.
Don't just list products on Amazon—make them irresistible.
Want to transform it to unmissable?
The secret's in the A+ Content.
Here's a quick check to spot the champions:
→ "From the Brand" is a seal of excellence.
→ "From the Manufacturer" means they’re playing in the big leagues.
→ Descriptions with images? That's the hallmark of a pro.
Why you should pay attention: A+ Content is the ace in your pocket for captivating potential buyers.
Here’s how to ace your A+ game:
1. Narrate your brand's journey: Keep it compelling and authentic.
2. Select visuals that resonate: They should be more than just attractive—they should communicate your product's essence.
3. Analyze and refine: Use insights to hone your content to perfection.
Don't just list products on Amazon—make them irresistible.
Nov 30, 2024 12:00AM
Amazon's vendor negotiations are more flexible than most think. A three-step approach - understanding category position, making clear requests, and escalating to senior stakeholders - can help move past initial rejections and achieve better terms.
Want to know #Amazon's red lines in annual vendor negotiations (AVNs)?
🚫 There aren't many.
Amazon can move on most things:
- Reducing trade terms
- Increasing cost prices
- Operational Commitments (AVS)
But how can you push the boundaries of your negotiation?
👇 By using this simple 3-step framework:
𝗦𝘁𝗲𝗽 𝟭: 𝗞𝗻𝗼𝘄 𝗬𝗼𝘂𝗿 𝗖𝗮𝘁𝗲𝗴𝗼𝗿𝘆 𝗣𝗼𝘀𝗶𝘁𝗶𝗼𝗻
Vendor Managers will be more flexible if they need you to deliver their category targets. So you need to understand your position in Amazon's category.
If you are one of their top 5 vendors, you can pretty much ask for anything. But even if your position is less dominant, you can place your requests and move to step 2:
𝗦𝘁𝗲𝗽 𝟮: 𝗔𝘀𝗸
State your request, and don't immediately back down when your Vendor Manager says No.
👂Instead, listen carefully.
Are there any commitments your buyer needs from you? Or do they need more information to understand your request?
It's unlikely they will just say No. But even if they do, you still have:
𝗦𝘁𝗲𝗽 𝟯: 𝗘𝘀𝗰𝗮𝗹𝗮𝘁𝗲 𝘁𝗼 𝗦𝗲𝗻𝗶𝗼𝗿 𝗦𝘁𝗮𝗸𝗲𝗵𝗼𝗹𝗱𝗲𝗿𝘀
Amazon's leadership team wants one thing: Developing your business long-term.
That's why they will search for creative solutions to overcome gridlocked negotiations. So do your research and develop a relationship with them early.
If you show the same level of flexibility that you expect from Amazon, you will likely move the original red lines in your trade discussions.
---
What other ways have helped you overcome a No from Vendor Managers?
Let me know in the comments!
🚫 There aren't many.
Amazon can move on most things:
- Reducing trade terms
- Increasing cost prices
- Operational Commitments (AVS)
But how can you push the boundaries of your negotiation?
👇 By using this simple 3-step framework:
𝗦𝘁𝗲𝗽 𝟭: 𝗞𝗻𝗼𝘄 𝗬𝗼𝘂𝗿 𝗖𝗮𝘁𝗲𝗴𝗼𝗿𝘆 𝗣𝗼𝘀𝗶𝘁𝗶𝗼𝗻
Vendor Managers will be more flexible if they need you to deliver their category targets. So you need to understand your position in Amazon's category.
If you are one of their top 5 vendors, you can pretty much ask for anything. But even if your position is less dominant, you can place your requests and move to step 2:
𝗦𝘁𝗲𝗽 𝟮: 𝗔𝘀𝗸
State your request, and don't immediately back down when your Vendor Manager says No.
👂Instead, listen carefully.
Are there any commitments your buyer needs from you? Or do they need more information to understand your request?
It's unlikely they will just say No. But even if they do, you still have:
𝗦𝘁𝗲𝗽 𝟯: 𝗘𝘀𝗰𝗮𝗹𝗮𝘁𝗲 𝘁𝗼 𝗦𝗲𝗻𝗶𝗼𝗿 𝗦𝘁𝗮𝗸𝗲𝗵𝗼𝗹𝗱𝗲𝗿𝘀
Amazon's leadership team wants one thing: Developing your business long-term.
That's why they will search for creative solutions to overcome gridlocked negotiations. So do your research and develop a relationship with them early.
If you show the same level of flexibility that you expect from Amazon, you will likely move the original red lines in your trade discussions.
---
What other ways have helped you overcome a No from Vendor Managers?
Let me know in the comments!
Nov 30, 2024 12:00AM
Amazon breaks its own rules by directing customers to off-site purchases. This unusual practice violates Amazon's standard seller policies, which typically result in immediate listing removal for third-party vendors.
I have never seen this EVER.
Product is sold by Amazon, but Amazon is encouraging customers to purchase offsite.
That's a HUGE no-no according to Amazon's terms.
This listing would be pulled immediately if it was 3P.
Wild.
Product is sold by Amazon, but Amazon is encouraging customers to purchase offsite.
That's a HUGE no-no according to Amazon's terms.
This listing would be pulled immediately if it was 3P.
Wild.
Nov 29, 2024 12:00AM
Search Query Performance data reveals crucial ranking patterns through CTR and CVR metrics. Higher click share and conversion rates strongly correlate with better organic rankings. Focus on keywords with low click share but high CTR and CVR delta for optimal ranking improvements.
Search Query Performance is a Goldmine for Ranking Insights!
If you’re not leveraging Search Query Performance (SQP) to its fullest, you’re missing out on some hidden nuggets that can supercharge your ranking strategy.
By adding few extra columns to the report, you can uncover valuable trends:
■ CTR Metrics:
• Market CTR
• Brand/ASIN CTR
• Delta CTR (%): The difference between your Brand CTR and Market CTR. A positive delta means you’re outperforming the market; a negative delta means you’re lagging behind.
■ CVR Metrics:
• Market CVR
• Brand/ASIN CVR
• Delta CVR (%): Similar to CTR, this shows how your conversion rate compares to the market average.
As we know CTR and CVR have a huge impact on ranking, and you can visualize this in your data. When you sort your data by Brand Click Share(highest to lowest) and look at the organic ranking. There is a clear relationship:
➤ Higher click share correlates with better organic rank (makes sense—you’re getting more clicks and likely ranking higher).
➤ Higher CTR and CVR Delta (in green) are often at the top of the list, showing you’re outperforming the market.
➤ Lower down the list, CTR and CVR Delta turn red, indicating underperformance compared to the market average.
There are exceptions, of course, like competitor brand names. But the overall trend is clear:
✅ Higher organic rank --> Higher Delta CTR and CVR
The Takeaway?
If you’re investing in a ranking strategy, prioritize keywords with low click share (poor organic ranking) but high CTR and CVR Delta. These terms have the potential to drive better ranking gains with focused effort.
Have you analyzed your SQP data like this? Does your data reveal the same trends as in the image below?
If you’re not leveraging Search Query Performance (SQP) to its fullest, you’re missing out on some hidden nuggets that can supercharge your ranking strategy.
By adding few extra columns to the report, you can uncover valuable trends:
■ CTR Metrics:
• Market CTR
• Brand/ASIN CTR
• Delta CTR (%): The difference between your Brand CTR and Market CTR. A positive delta means you’re outperforming the market; a negative delta means you’re lagging behind.
■ CVR Metrics:
• Market CVR
• Brand/ASIN CVR
• Delta CVR (%): Similar to CTR, this shows how your conversion rate compares to the market average.
As we know CTR and CVR have a huge impact on ranking, and you can visualize this in your data. When you sort your data by Brand Click Share(highest to lowest) and look at the organic ranking. There is a clear relationship:
➤ Higher click share correlates with better organic rank (makes sense—you’re getting more clicks and likely ranking higher).
➤ Higher CTR and CVR Delta (in green) are often at the top of the list, showing you’re outperforming the market.
➤ Lower down the list, CTR and CVR Delta turn red, indicating underperformance compared to the market average.
There are exceptions, of course, like competitor brand names. But the overall trend is clear:
✅ Higher organic rank --> Higher Delta CTR and CVR
The Takeaway?
If you’re investing in a ranking strategy, prioritize keywords with low click share (poor organic ranking) but high CTR and CVR Delta. These terms have the potential to drive better ranking gains with focused effort.
Have you analyzed your SQP data like this? Does your data reveal the same trends as in the image below?
Nov 28, 2024 12:00AM
More retailers on Amazon intensify price competition until a threshold. Analysis of 6,000+ products shows price compression peaks with four retailers, particularly affecting higher-priced items. Quality of retail partners matters more than quantity for maintaining prices.
Does selling to more retailers lead to greater price competition on #Amazon?
I recently joined forces with Profitero to answer this question.
We analysed data from 6,000+ top-selling ASINs across HPC and Beauty categories. We then segmented the results by Average Selling Price (ASP) bands across retailers.
Here's what we found:
𝟭. 𝗣𝗿𝗶𝗰𝗲 𝗖𝗼𝗺𝗽𝗿𝗲𝘀𝘀𝗶𝗼𝗻 𝗜𝗻𝗰𝗿𝗲𝗮𝘀𝗲𝘀 𝗮𝘀 𝗥𝗲𝘁𝗮𝗶𝗹𝗲𝗿 𝗖𝗼𝘂𝗻𝘁 𝗚𝗿𝗼𝘄𝘀
Across all price bands, there's a clear increase in price compression as the number of retailers grows. In other words: Competition intensifies price pressure, especially for higher-priced products, leading to tighter margins for retailers.
Once four retailers sell a product, the price compression does not further increase, even if the number of retailers does.
𝟮. 𝗗𝗶𝘀𝗽𝗿𝗼𝗽𝗼𝗿𝘁𝗶𝗼𝗻𝗮𝘁𝗲 𝗖𝗼𝗺𝗽𝗿𝗲𝘀𝘀𝗶𝗼𝗻 𝗶𝗻 𝗛𝗶𝗴𝗵𝗲𝗿 𝗣𝗿𝗶𝗰𝗲 𝗕𝗮𝗻𝗱𝘀 (£𝟭𝟬-𝟭𝟱, £𝟭𝟱-𝟮𝟬)
The highest price compression occurs in the £10-15 and £15-20 bands once more than two retailers sell the product.
Generally, the data suggests that for higher-priced products, competitive forces lead to more aggressive price drops when multiple retailers are involved.
𝟯. 𝗛𝗶𝗴𝗵𝗲𝘀𝘁 𝗖𝗼𝗺𝗽𝗿𝗲𝘀𝘀𝗶𝗼𝗻 𝗶𝗻 𝗟𝗼𝘄𝗲𝗿 𝗣𝗿𝗶𝗰𝗲 𝗕𝗮𝗻𝗱𝘀 (£𝟬-𝟱, £𝟱-𝟭𝟬)
Price compression in lower ASP bands (£0-5 and £5-10) remains relatively stable as the number of retailers grows. While compression increases with more retailers, the variation is less extreme than in higher price bands.
This implies that lower-priced products are often used as loss leaders. As a result, there's limited opportunity to compress prices further.
👉 The key takeaway?
Brands selling on Amazon shouldn't focus on the number of retailers when trying to raise ASPs. Instead, they must review the »quality« of their retail partners.
Distribution control has never been more important than in 2024. Otherwise, your distribution partners may soon start selling on Temu, Shein, & Co.!
---
What's your take on the results? Should CPG brands track the number of retailers per listing?
Join the discussion in the comments!
I recently joined forces with Profitero to answer this question.
We analysed data from 6,000+ top-selling ASINs across HPC and Beauty categories. We then segmented the results by Average Selling Price (ASP) bands across retailers.
Here's what we found:
𝟭. 𝗣𝗿𝗶𝗰𝗲 𝗖𝗼𝗺𝗽𝗿𝗲𝘀𝘀𝗶𝗼𝗻 𝗜𝗻𝗰𝗿𝗲𝗮𝘀𝗲𝘀 𝗮𝘀 𝗥𝗲𝘁𝗮𝗶𝗹𝗲𝗿 𝗖𝗼𝘂𝗻𝘁 𝗚𝗿𝗼𝘄𝘀
Across all price bands, there's a clear increase in price compression as the number of retailers grows. In other words: Competition intensifies price pressure, especially for higher-priced products, leading to tighter margins for retailers.
Once four retailers sell a product, the price compression does not further increase, even if the number of retailers does.
𝟮. 𝗗𝗶𝘀𝗽𝗿𝗼𝗽𝗼𝗿𝘁𝗶𝗼𝗻𝗮𝘁𝗲 𝗖𝗼𝗺𝗽𝗿𝗲𝘀𝘀𝗶𝗼𝗻 𝗶𝗻 𝗛𝗶𝗴𝗵𝗲𝗿 𝗣𝗿𝗶𝗰𝗲 𝗕𝗮𝗻𝗱𝘀 (£𝟭𝟬-𝟭𝟱, £𝟭𝟱-𝟮𝟬)
The highest price compression occurs in the £10-15 and £15-20 bands once more than two retailers sell the product.
Generally, the data suggests that for higher-priced products, competitive forces lead to more aggressive price drops when multiple retailers are involved.
𝟯. 𝗛𝗶𝗴𝗵𝗲𝘀𝘁 𝗖𝗼𝗺𝗽𝗿𝗲𝘀𝘀𝗶𝗼𝗻 𝗶𝗻 𝗟𝗼𝘄𝗲𝗿 𝗣𝗿𝗶𝗰𝗲 𝗕𝗮𝗻𝗱𝘀 (£𝟬-𝟱, £𝟱-𝟭𝟬)
Price compression in lower ASP bands (£0-5 and £5-10) remains relatively stable as the number of retailers grows. While compression increases with more retailers, the variation is less extreme than in higher price bands.
This implies that lower-priced products are often used as loss leaders. As a result, there's limited opportunity to compress prices further.
👉 The key takeaway?
Brands selling on Amazon shouldn't focus on the number of retailers when trying to raise ASPs. Instead, they must review the »quality« of their retail partners.
Distribution control has never been more important than in 2024. Otherwise, your distribution partners may soon start selling on Temu, Shein, & Co.!
---
What's your take on the results? Should CPG brands track the number of retailers per listing?
Join the discussion in the comments!
Nov 28, 2024 12:00AM
Top-of-search ads remain effective when driving sales with good ACoS. Maintain rankings through strategic bid adjustments rather than complete cuts to balance visibility and profitability.
Ranking #1 Organically?
Top-of-Search Ads Still Worth It?
Here’s the deal: 👇
if they’re driving sales and keeping your ACoS in check, they’re working.
But
if your return is slipping, it’s time to rethink your spend.
Don’t cut your bids completely—
make small tweaks to protect your rankings while staying profitable.
The goal?
keep visibility without wasting money.
How do you keep that top spot without breaking the bank?
Let’s chat about maximizing your ad budget!
P.S. I did a whole podcast on ad cannibalization. Shoot me a message and I'll send you the link :)
Top-of-Search Ads Still Worth It?
Here’s the deal: 👇
if they’re driving sales and keeping your ACoS in check, they’re working.
But
if your return is slipping, it’s time to rethink your spend.
Don’t cut your bids completely—
make small tweaks to protect your rankings while staying profitable.
The goal?
keep visibility without wasting money.
How do you keep that top spot without breaking the bank?
Let’s chat about maximizing your ad budget!
P.S. I did a whole podcast on ad cannibalization. Shoot me a message and I'll send you the link :)
Nov 28, 2024 12:00AM
Last-minute BFCM client turned successful through rapid action. A focused approach on product understanding, campaign optimization, and budget management across three marketplaces delivered immediate positive results despite urgent timeline.
🚀 𝗛𝗼𝘄 𝗪𝗲 𝗧𝘂𝗿𝗻𝗲𝗱 𝗮𝗻 𝗨𝗿𝗴𝗲𝗻𝘁 𝗢𝗻𝗯𝗼𝗮𝗿𝗱𝗶𝗻𝗴 𝗜𝗻𝘁𝗼 𝗮𝗻 𝗔𝗺𝗮𝘇𝗼𝗻 𝗪𝗶𝗻
Just a day or two before BFCM event, we onboarded a new client who needed urgent help. With no time for deep analysis, we had to jump straight into action for their UK, US, and DE marketplaces.
It was a challenge—understanding the focus products, creating new campaigns, and analyzing the old ones—all at the same time when the time was tight. But sometimes, sticking to the basics and executing them well can make all the difference.
💡 𝗞𝗲𝘆 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗲𝘀 𝗪𝗲 𝗨𝘀𝗲𝗱:
1️⃣ Understand the Products: Focused on the top-performing focus products to prioritize efforts.
2️⃣ Optimize Old Campaigns: Reviewed and optimized existing campaigns to align with current goals.
3️⃣ Launch Missing Campaigns: Strategized and Launched new campaigns to improve visibility and ad placements.
4️⃣ Daily Budget Management: Monitored and optimized budgets based on hourly performance data to maximize returns.
🎉 𝗧𝗵𝗲 𝗢𝘂𝘁𝗰𝗼𝗺𝗲:
From day one, the account started performing better than expected and continues to deliver great results!
Sometimes, quick thinking and sticking to fundamentals are all you need to turn things around.
What’s your go-to strategy when time is tight? Let’s share insights!
Just a day or two before BFCM event, we onboarded a new client who needed urgent help. With no time for deep analysis, we had to jump straight into action for their UK, US, and DE marketplaces.
It was a challenge—understanding the focus products, creating new campaigns, and analyzing the old ones—all at the same time when the time was tight. But sometimes, sticking to the basics and executing them well can make all the difference.
💡 𝗞𝗲𝘆 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗲𝘀 𝗪𝗲 𝗨𝘀𝗲𝗱:
1️⃣ Understand the Products: Focused on the top-performing focus products to prioritize efforts.
2️⃣ Optimize Old Campaigns: Reviewed and optimized existing campaigns to align with current goals.
3️⃣ Launch Missing Campaigns: Strategized and Launched new campaigns to improve visibility and ad placements.
4️⃣ Daily Budget Management: Monitored and optimized budgets based on hourly performance data to maximize returns.
🎉 𝗧𝗵𝗲 𝗢𝘂𝘁𝗰𝗼𝗺𝗲:
From day one, the account started performing better than expected and continues to deliver great results!
Sometimes, quick thinking and sticking to fundamentals are all you need to turn things around.
What’s your go-to strategy when time is tight? Let’s share insights!
Nov 27, 2024 12:00AM
A drinkware company takes its biggest business risk with a new subsidiary launch. Six critical steps for major business expansion: from picking asymmetric opportunities to appointing dedicated leadership and gathering customer feedback before the product launch.
I've been an entrepreneur for 15 years. Next week, I'm taking the biggest swing of my career.
It’s complementary to drinkware but such a significantly different product type that we’ve created a subsidiary complete with a new brand, manufacturing, website, Amazon, and ad accounts …
We even appointed a new CEO to run it.
As we move into launch mode next month, I want to share six steps we’ve followed to set ourselves up for success.
I also want to invite you to be one of the first to experience our new product.
So here's my checklist for taking a BIG swing:
1. Pick an asymmetric opportunity
As a business model, consumer products have many downsides, but one major upside is that successful products are incredibly asymmetric.
They can easily be 100x or 1000x returns over time.
Look for opportunities that provide this explosive upside and prioritize them when possible.
2. Nail the product & production
It does not matter how well you do anything else with a launch … if the product is a dud.
We’ve found that the most successful way to develop a great product is to work with a manufacturer that supplies successful players in the vertical you wish to enter.
In this case, we found a partner with two companies that have run rates over $50M in the space we’re entering.
3. Gather customer feedback
The internet makes it easier than ever before to understand what customers want. We have used surveys and focus groups to understand more about the product category.
The worst mistakes we’ve made have always been when we decided to move decisively in a new direction without making sure it was what our customers wanted.
Business is a pretty simple game.
You serve customers; they pay you for it. Don’t get ahead of yourself when launching a new product.
Talk to customers and potential customers to ensure you are funneling your efforts into an area that excites them.
4. Appoint a single-threaded leader
Organizations will always prioritize the cash cow.
This focus can prevent new and disruptive growth paths from growing into their potential.
We set this new venture up as a subsidiary of Simple Modern, but we created a new CEO position for this business unit.
It isn’t always necessary to go to this extreme, but at a certain scale, you need at least one person who is completely focused on the new venture's success.
5. Plot the path to potential victory
It is essential that you have a plan for success that involves more than hope and “good marketing.”
You should be able to point to …
Strategic and structural advantages that will allow you to carve out a piece of the market.
We feel confident that our distribution relationships, existing brand equity, and the number of units sold yearly give us a clear advantage over competitors in this new market.
In addition, you should understand your sales channel plan and have a clear vision of how you will get your first 1,000 customers in your primary channel.
6. Live with the results
Nothing is guaranteed.
You can do all the above steps and still have a product that fails to achieve traction.
But the list above helps you to position yourself for success, and that’s all you can ask for when trying something new.
Now, the invitation …
In next week’s newsletter, I’ll share our entire playbook to our biggest swing yet.
And I’ll offer Trevi at a massive discount to the Operators community.
If you are already a subscriber, all you have to do is sort through the flood of other Cyber Monday emails, open the newsletter, and follow its instructions. If you aren't a subscriber, go to 9operators and sign up.
I can’t wait.
It’s complementary to drinkware but such a significantly different product type that we’ve created a subsidiary complete with a new brand, manufacturing, website, Amazon, and ad accounts …
We even appointed a new CEO to run it.
As we move into launch mode next month, I want to share six steps we’ve followed to set ourselves up for success.
I also want to invite you to be one of the first to experience our new product.
So here's my checklist for taking a BIG swing:
1. Pick an asymmetric opportunity
As a business model, consumer products have many downsides, but one major upside is that successful products are incredibly asymmetric.
They can easily be 100x or 1000x returns over time.
Look for opportunities that provide this explosive upside and prioritize them when possible.
2. Nail the product & production
It does not matter how well you do anything else with a launch … if the product is a dud.
We’ve found that the most successful way to develop a great product is to work with a manufacturer that supplies successful players in the vertical you wish to enter.
In this case, we found a partner with two companies that have run rates over $50M in the space we’re entering.
3. Gather customer feedback
The internet makes it easier than ever before to understand what customers want. We have used surveys and focus groups to understand more about the product category.
The worst mistakes we’ve made have always been when we decided to move decisively in a new direction without making sure it was what our customers wanted.
Business is a pretty simple game.
You serve customers; they pay you for it. Don’t get ahead of yourself when launching a new product.
Talk to customers and potential customers to ensure you are funneling your efforts into an area that excites them.
4. Appoint a single-threaded leader
Organizations will always prioritize the cash cow.
This focus can prevent new and disruptive growth paths from growing into their potential.
We set this new venture up as a subsidiary of Simple Modern, but we created a new CEO position for this business unit.
It isn’t always necessary to go to this extreme, but at a certain scale, you need at least one person who is completely focused on the new venture's success.
5. Plot the path to potential victory
It is essential that you have a plan for success that involves more than hope and “good marketing.”
You should be able to point to …
Strategic and structural advantages that will allow you to carve out a piece of the market.
We feel confident that our distribution relationships, existing brand equity, and the number of units sold yearly give us a clear advantage over competitors in this new market.
In addition, you should understand your sales channel plan and have a clear vision of how you will get your first 1,000 customers in your primary channel.
6. Live with the results
Nothing is guaranteed.
You can do all the above steps and still have a product that fails to achieve traction.
But the list above helps you to position yourself for success, and that’s all you can ask for when trying something new.
Now, the invitation …
In next week’s newsletter, I’ll share our entire playbook to our biggest swing yet.
And I’ll offer Trevi at a massive discount to the Operators community.
If you are already a subscriber, all you have to do is sort through the flood of other Cyber Monday emails, open the newsletter, and follow its instructions. If you aren't a subscriber, go to 9operators and sign up.
I can’t wait.
Nov 27, 2024 12:00AM
Black Friday demands strategic budget management for peak performance. Set daily spending limits, focus on top campaigns, monitor placements, and reserve 25% of monthly budget for Black Friday to maintain advertising effectiveness through the sale period.
𝐇𝐨𝐰 𝐭𝐨 𝐌𝐚𝐤𝐞 𝐭𝐡𝐞 𝐌𝐨𝐬𝐭 𝐨𝐟 𝐘𝐨𝐮𝐫 𝐁𝐮𝐝𝐠𝐞𝐭 𝐓𝐡𝐢𝐬 𝐁𝐥𝐚𝐜𝐤 𝐅𝐫𝐢𝐝𝐚𝐲🚀
The BFCM sale season is here and over the past four days, traffic and clicks have surged. While many of you have already increased your bids to secure TOS placements, but don’t forget the biggest day- Black Friday (29th Nov)- is still ahead. 🛍️
Since most of us have limited monthly budgets, it’s crucial to plan and spend wisely to avoid running out of funds too soon. Here are some points to keep in mind to ensure your budget doesn’t exhaust and there’s enough left for Black Friday, as that day will bring even more traffic and sales.
✅ 𝐒𝐞𝐭 𝐃𝐚𝐢𝐥𝐲 𝐒𝐩𝐞𝐧𝐝𝐢𝐧𝐠 𝐋𝐢𝐦𝐢𝐭𝐬- Adjust daily budgets strategically to prevent overspending too early in the sale period.
✅𝐅𝐨𝐜𝐮𝐬 𝐨𝐧 𝐇𝐢𝐠𝐡 𝐏𝐞𝐫𝐟𝐨𝐫𝐦𝐢𝐧𝐠 𝐂𝐚𝐦𝐩𝐚𝐢𝐠𝐧𝐬- Identify campaigns or keywords driving the most sales and allocate a larger share of your budget there.
✅𝐌𝐨𝐧𝐢𝐭𝐨𝐫 𝐘𝐨𝐮𝐫 𝐏𝐥𝐚𝐜𝐞𝐦𝐞𝐧𝐭 𝐃𝐚𝐭𝐚- TOS is great but keep an eye on CPC. Check other placements that might cost less but still bring better conversions.
✅𝐌𝐨𝐧𝐢𝐭𝐨𝐫 𝐂𝐚𝐦𝐩𝐚𝐢𝐠𝐧𝐬 𝐃𝐚𝐢𝐥𝐲- Keep a close watch on spend, sales, and CPC trends. Make quick adjustments to stay on track.
✅𝐏𝐫𝐞𝐩𝐚𝐫𝐞 𝐟𝐨𝐫 𝐒𝐮𝐫𝐠𝐞 𝐒𝐩𝐞𝐧𝐝𝐢𝐧𝐠- Reserve 20-25% of your monthly budget for Black Friday, ensuring you can handle the higher traffic without overspending or exhausting funds.
The BFCM sale season is here and over the past four days, traffic and clicks have surged. While many of you have already increased your bids to secure TOS placements, but don’t forget the biggest day- Black Friday (29th Nov)- is still ahead. 🛍️
Since most of us have limited monthly budgets, it’s crucial to plan and spend wisely to avoid running out of funds too soon. Here are some points to keep in mind to ensure your budget doesn’t exhaust and there’s enough left for Black Friday, as that day will bring even more traffic and sales.
✅ 𝐒𝐞𝐭 𝐃𝐚𝐢𝐥𝐲 𝐒𝐩𝐞𝐧𝐝𝐢𝐧𝐠 𝐋𝐢𝐦𝐢𝐭𝐬- Adjust daily budgets strategically to prevent overspending too early in the sale period.
✅𝐅𝐨𝐜𝐮𝐬 𝐨𝐧 𝐇𝐢𝐠𝐡 𝐏𝐞𝐫𝐟𝐨𝐫𝐦𝐢𝐧𝐠 𝐂𝐚𝐦𝐩𝐚𝐢𝐠𝐧𝐬- Identify campaigns or keywords driving the most sales and allocate a larger share of your budget there.
✅𝐌𝐨𝐧𝐢𝐭𝐨𝐫 𝐘𝐨𝐮𝐫 𝐏𝐥𝐚𝐜𝐞𝐦𝐞𝐧𝐭 𝐃𝐚𝐭𝐚- TOS is great but keep an eye on CPC. Check other placements that might cost less but still bring better conversions.
✅𝐌𝐨𝐧𝐢𝐭𝐨𝐫 𝐂𝐚𝐦𝐩𝐚𝐢𝐠𝐧𝐬 𝐃𝐚𝐢𝐥𝐲- Keep a close watch on spend, sales, and CPC trends. Make quick adjustments to stay on track.
✅𝐏𝐫𝐞𝐩𝐚𝐫𝐞 𝐟𝐨𝐫 𝐒𝐮𝐫𝐠𝐞 𝐒𝐩𝐞𝐧𝐝𝐢𝐧𝐠- Reserve 20-25% of your monthly budget for Black Friday, ensuring you can handle the higher traffic without overspending or exhausting funds.
Nov 26, 2024 12:00AM
Amazon's ASIN Targeting campaigns now show ads on keywords instead of just ASINs. Sellers cannot negate irrelevant keywords in these campaigns, leading to wasted ad spend and campaign inefficiencies.
AMAZON'S PPC SYSTEM HAS A MAJOR FLAW — AND SELLERS ARE PAYING THE PRICE!
If you're running Amazon campaigns, you might have noticed this: ASIN Targeting ads aren't just targeting ASINs anymore.
Amazon has been showing ads from ASIN Targeting campaigns on keywords, and this is showing up more and more in Search Term reports.
While some may argue this adds value, I believe it defeats the purpose. ASIN Targeting campaigns are meant to target ASINs, not keywords.
We already have Keyword Targeting campaigns for that!
But here's the real issue:
In ASIN Targeting campaigns, you can only negate ASINs — NOT keywords.
This creates a serious problem.
If Amazon is showing your ASIN Targeting ads on irrelevant or underperforming keywords, you have no way to negate them! This can lead to wasted ad spend and inefficiencies.
Amazon needs to give advertisers the ability to add negative keywords in ASIN Targeting campaigns. This isn't just a nice-to-have feature. I hope it is in the works.
Are you noticing the same issue? What are your thoughts? I'd love to hear if you're seeing more keywords pop up in your ASIN Targeting campaign reports!
If you're running Amazon campaigns, you might have noticed this: ASIN Targeting ads aren't just targeting ASINs anymore.
Amazon has been showing ads from ASIN Targeting campaigns on keywords, and this is showing up more and more in Search Term reports.
While some may argue this adds value, I believe it defeats the purpose. ASIN Targeting campaigns are meant to target ASINs, not keywords.
We already have Keyword Targeting campaigns for that!
But here's the real issue:
In ASIN Targeting campaigns, you can only negate ASINs — NOT keywords.
This creates a serious problem.
If Amazon is showing your ASIN Targeting ads on irrelevant or underperforming keywords, you have no way to negate them! This can lead to wasted ad spend and inefficiencies.
Amazon needs to give advertisers the ability to add negative keywords in ASIN Targeting campaigns. This isn't just a nice-to-have feature. I hope it is in the works.
Are you noticing the same issue? What are your thoughts? I'd love to hear if you're seeing more keywords pop up in your ASIN Targeting campaign reports!
Nov 26, 2024 12:00AM
Out-of-stock Amazon products hurt keyword rankings and increase ad costs. Good managers quickly reduce ad spend on affected ASINs, while inexperienced ones miss ranking drops and waste budget through inaction.
This is what often happens to your Amazon keyword rankings when your most popular child ASIN goes out of stock.
Usually, profits decrease and TACOS increases. 2 reasons:
1. Ad conversion rate decreases because the most popular variant isn't available
2. Organic sales decrease because the organic ranks have dropped
Good agencies and ad managers act quickly to lower the spend on that parent ASIN when such situations occur.
They proactively control the TACOS and minimize overspend.
Lesser agencies and managers keep spend on autopilot, and usually aren't even aware of the ranking loss.
Because 1) they don't understand the client's inventory situation, and 2) they don't even track organic ranks.
Being truly effective with Amazon ads is all about spotting things QUICKLY and adjusting.
Usually, profits decrease and TACOS increases. 2 reasons:
1. Ad conversion rate decreases because the most popular variant isn't available
2. Organic sales decrease because the organic ranks have dropped
Good agencies and ad managers act quickly to lower the spend on that parent ASIN when such situations occur.
They proactively control the TACOS and minimize overspend.
Lesser agencies and managers keep spend on autopilot, and usually aren't even aware of the ranking loss.
Because 1) they don't understand the client's inventory situation, and 2) they don't even track organic ranks.
Being truly effective with Amazon ads is all about spotting things QUICKLY and adjusting.
Nov 25, 2024 12:00AM
Amazon product image follows best practices but fails in execution. Despite incorporating recommended CTR strategies, the image's low click-through rate of 0.17% proves that following all best practices simultaneously isn't always effective.
You know that old adage: "Knowledge is knowing that a tomato is a fruit. Wisdom is knowing not to put it in a fruit salad"?
Well, this is the visual representation of that adage, for Amazon main images.
You could say that this image reflects nearly all of the latest main image CTR best practices.
And you wouldn't be wrong.
But, maybe dial them back a bit?
*
PS: The ASIN has a CTR of less than 0.17%, so debate me on this if you want, but the customer "votes" here are really all that matters.
Well, this is the visual representation of that adage, for Amazon main images.
You could say that this image reflects nearly all of the latest main image CTR best practices.
And you wouldn't be wrong.
But, maybe dial them back a bit?
*
PS: The ASIN has a CTR of less than 0.17%, so debate me on this if you want, but the customer "votes" here are really all that matters.
Nov 25, 2024 12:00AM
Amazon adds new PDP metrics for Top Brands. The feature shows positive review percentages and current order volumes on product detail pages, available on desktop in US and Germany.
New feature on the PDP
– only for TOP BRANDS 😉
A few weeks ago, I first discovered this feature on Amazon US (desktop only). Now, just in time for Black Week, Amazon has also rolled out the feature in Germany.
👉 What does that mean?
If your brand is recognized as a TOP BRAND by Amazon,
you can see the following insights on your PDPs:
✅ Number of positive reviews with percentages
Example: "91% positive reviews from 10K+ customers"
✅ Current orders from your brand
Example: "Current orders: 100K+"
Check your PDP, are you among the TOP BRANDS?
Or not (yet)?
– only for TOP BRANDS 😉
A few weeks ago, I first discovered this feature on Amazon US (desktop only). Now, just in time for Black Week, Amazon has also rolled out the feature in Germany.
👉 What does that mean?
If your brand is recognized as a TOP BRAND by Amazon,
you can see the following insights on your PDPs:
✅ Number of positive reviews with percentages
Example: "91% positive reviews from 10K+ customers"
✅ Current orders from your brand
Example: "Current orders: 100K+"
Check your PDP, are you among the TOP BRANDS?
Or not (yet)?
Nov 25, 2024 12:00AM
Amazon's new MK30 delivery drone gets FAA approval, launching 1-hour deliveries in Arizona. The upgraded drone flies twice the distance, operates 50% quieter, and features enhanced safety for backyard deliveries.
🚨MEGA BREAKING🚨
Amazon just received approval from the FAA for their new MK30 drone.
1-hour deliveries have already started in Arizona.
-Flies twice as far
-50% quieter
-New safety features allow for small backyard deliveries
Never. Bet. Against. Amazon.
Amazon just received approval from the FAA for their new MK30 drone.
1-hour deliveries have already started in Arizona.
-Flies twice as far
-50% quieter
-New safety features allow for small backyard deliveries
Never. Bet. Against. Amazon.
Nov 25, 2024 12:00AM
Amazon launches aggressive 50% discount on Haul storefront. This move intensifies competition with Asian rivals Temu and Shein, potentially triggering a price war during holiday season. The impact on Amazon's core marketplace and Q4 retail media investments remains uncertain.
⚔️🎁 And so the price war begins: #Amazon just launched an additional 50% discount offer on orders made through its Temu-like storefront ‘Haul’.
The 50% rebate applies to Amazon’s already discounted product range and can be combined with offered rebates for larger basket sizes.
But what’s great for shoppers could be the beginning of a race to the bottom:
Asian-based rivals like Temu and Shein won’t just sit around, but respond with their own holiday discount offers.
Which poses several questions:
Will we see a similarly aggressive stance on promotions on Amazon’s Core marketplace?
Or will Retail Media investments from vendors and sellers largely drive volume in Q4?
- - -
What do you think? Join the discussion in the comments!
The 50% rebate applies to Amazon’s already discounted product range and can be combined with offered rebates for larger basket sizes.
But what’s great for shoppers could be the beginning of a race to the bottom:
Asian-based rivals like Temu and Shein won’t just sit around, but respond with their own holiday discount offers.
Which poses several questions:
Will we see a similarly aggressive stance on promotions on Amazon’s Core marketplace?
Or will Retail Media investments from vendors and sellers largely drive volume in Q4?
- - -
What do you think? Join the discussion in the comments!
Nov 24, 2024 12:00AM
Walmart is Killing Amazon. Walmart's latest earnings reveal exceptional growth with $169.59B revenue, surpassing expectations. Their platform now boasts 700M listings, with high-income customers driving 75% of growth. Brand owners on Walmart are achieving 15% of their Amazon sales, signaling a new e-commerce gold rush while Amazon faces market pressure.
🚨 Walmart is Killing Amazon 🚨
Walmart earnings came out yesterday and they were spectacular!
⚡ Here are some highlights:
-Revenue: $169.59 billion vs. $167.72 billion expected.
-75% of this growth is coming from new customers with 7-figure salaries.
-Operating income is skyrocketing thanks to 3P seller advertising income and Walmart+ memberships.
-Walmart just cracked 700 million unique listings on their platform.
While everyone is thanking TikTok Shop and Temu for the announcement that Amazon will not be raising fees in 225, they should actually be thanking Walmart. They continue to chip away at their market share and Amazon has noticed.
Do yourself a favor and start investing in Walmart. Here's the reality, they are just ten years behind Amazon. Brand owners who have launched on their platform are seeing an average of 15% of their total Amazon sales so they should not be ignored!
It's all about building out the review MOAT. Everyone knows that the gold rush on Amazon is long gone but there is a wild one happening on Walmart right now. It's a fantastic time to carve out a big slice of the pie and establish yourself as a leader on Walmart while everyone else is distracted by TikTok.
I'm sure some of you are kicking yourselves for not launching on Amazon sooner. Don't make the same mistake twice when it comes to Walmart.
--
P.S.
👉 If you like proven Amazon growth hacks, you'll love my weekly newsletter (it's free).
Join over 20,000 legendary brand owners like Simple Modern, Kitsch, and HexClad here: https://lnkd.in/gi7hvAGv
Walmart earnings came out yesterday and they were spectacular!
⚡ Here are some highlights:
-Revenue: $169.59 billion vs. $167.72 billion expected.
-75% of this growth is coming from new customers with 7-figure salaries.
-Operating income is skyrocketing thanks to 3P seller advertising income and Walmart+ memberships.
-Walmart just cracked 700 million unique listings on their platform.
While everyone is thanking TikTok Shop and Temu for the announcement that Amazon will not be raising fees in 225, they should actually be thanking Walmart. They continue to chip away at their market share and Amazon has noticed.
Do yourself a favor and start investing in Walmart. Here's the reality, they are just ten years behind Amazon. Brand owners who have launched on their platform are seeing an average of 15% of their total Amazon sales so they should not be ignored!
It's all about building out the review MOAT. Everyone knows that the gold rush on Amazon is long gone but there is a wild one happening on Walmart right now. It's a fantastic time to carve out a big slice of the pie and establish yourself as a leader on Walmart while everyone else is distracted by TikTok.
I'm sure some of you are kicking yourselves for not launching on Amazon sooner. Don't make the same mistake twice when it comes to Walmart.
--
P.S.
👉 If you like proven Amazon growth hacks, you'll love my weekly newsletter (it's free).
Join over 20,000 legendary brand owners like Simple Modern, Kitsch, and HexClad here: https://lnkd.in/gi7hvAGv
Nov 24, 2024 12:00AM
Amazon maintains 2025 fee stability while offering key savings. The update includes reduced fees for bulky items, new product fee waivers, and targeted discounts for high-demand items, though sellers must stay vigilant about protecting margins amid lingering effects of past changes.
2025 Amazon Fee Updates: Stability with Opportunities for Savvy Sellers
Many sellers are celebrating Amazon's bringing much-needed stability after a year of adjustments since there have been no increases in US referral or FBA fees and no new fee types introduced.
But there’s more:
• Lower Fees for Bulky Products: If you sell large items, you’ll see a reduction of $0.58 per unit on inbound placement service fees for minimally split shipments starting January 15, 2025.
• Fee Waivers for New Products: From December 1, 2024, to March 31, 2025, Amazon will waive the inbound placement service fee for up to 100 units of qualifying new ASINs under the FBA New Selection Program.
• Targeted Discounts for Growth: Greater fee incentives will be available for high-demand, everyday essentials or globally popular products. These time-bound discounts begin January 2025 and will be updated regularly.
However, while this stability is welcome, it’s important to remember that the past year's challenges, like adapting to new fee structures and operational shifts, haven’t disappeared. Sellers must remain focused on protecting their margins, even without the added pressure of new fees.
While there’s no added burden, the financial ripple effects of past changes still linger. Sellers should treat 2025 as a year to consolidate gains, refine strategies, and protect profits.
Stability doesn’t mean inactivity. It’s an opportunity to adjust for long-term success.
What’s your take on these changes? Are you ready to maximize the benefits for your business in 2025? Let’s discuss in the comments! 🚀
Many sellers are celebrating Amazon's bringing much-needed stability after a year of adjustments since there have been no increases in US referral or FBA fees and no new fee types introduced.
But there’s more:
• Lower Fees for Bulky Products: If you sell large items, you’ll see a reduction of $0.58 per unit on inbound placement service fees for minimally split shipments starting January 15, 2025.
• Fee Waivers for New Products: From December 1, 2024, to March 31, 2025, Amazon will waive the inbound placement service fee for up to 100 units of qualifying new ASINs under the FBA New Selection Program.
• Targeted Discounts for Growth: Greater fee incentives will be available for high-demand, everyday essentials or globally popular products. These time-bound discounts begin January 2025 and will be updated regularly.
However, while this stability is welcome, it’s important to remember that the past year's challenges, like adapting to new fee structures and operational shifts, haven’t disappeared. Sellers must remain focused on protecting their margins, even without the added pressure of new fees.
While there’s no added burden, the financial ripple effects of past changes still linger. Sellers should treat 2025 as a year to consolidate gains, refine strategies, and protect profits.
Stability doesn’t mean inactivity. It’s an opportunity to adjust for long-term success.
What’s your take on these changes? Are you ready to maximize the benefits for your business in 2025? Let’s discuss in the comments! 🚀
Nov 24, 2024 12:00AM
Product image angles affect buyer behavior on Amazon. Angling product images toward the "add to cart" button creates a natural eye flow, similar to how turning left feels more natural than turning right. This simple design change can improve conversion rates.
Stop leading shoppers off of Amazon.
Start leading them to “add to cart”.
Take a look at the image.
⤷ Notice the difference?
The first item is angled off the page.
The second item is angled to add to cart.
This is a subtle change; but powerful.
Don’t believe me?
⤷ Try this exercise out right now.
Wherever you are RIGHT NOW, do this:
1. Turn your head to the right to see if someone is behind you.
2. Now turn your head to the left to see if someone is behind you.
Which felt easier and more natural?
⤷ Tell me in the comments.
(I know the answer.)
Start leading them to “add to cart”.
Take a look at the image.
⤷ Notice the difference?
The first item is angled off the page.
The second item is angled to add to cart.
This is a subtle change; but powerful.
Don’t believe me?
⤷ Try this exercise out right now.
Wherever you are RIGHT NOW, do this:
1. Turn your head to the right to see if someone is behind you.
2. Now turn your head to the left to see if someone is behind you.
Which felt easier and more natural?
⤷ Tell me in the comments.
(I know the answer.)
Nov 24, 2024 12:00AM
New Store Quality Rating system improves brand store performance. The feature provides quality ratings, benchmarking, and recommendations to enhance shopping experiences, with data showing stores drive higher order values and increased purchase frequency.
Elevate Your Brand Store Experience with the New Store Quality Rating! As we approach the holiday shopping season, it's crucial to ensure your Brand Store is performing at its best. That's why I'm excited to share the new Store Quality Rating feature, designed to help advertisers optimize their stores and drive better results.
The new rating will help you by:
✅ Receive a quality rating (High, Medium, or Low) based on critical metrics
✅ Benchmark against industry peers
✅ Get actionable, high-impact recommendations
✅ Access examples and deep links for easy implementation
Why it matters, well its free and it helps drive sales:
📈 Shoppers who visit Brand Stores see a 71.3% higher average order value, 52.1% higher add-to-cart rate and 53.9% more frequent purchases
🆕 New-to-brand shoppers visiting Stores are 72.3% more likely to purchase and spend 4.5X more on average
Not sure where to get started? Optimize your Brand Store with these best practices:
🎅 Update for seasonal activities
🔑 Create sub-pages for key products/categories
📚 Use the homepage to tell your brand story
🤳 Highlight social trends and influencer partnerships
The Store Quality Rating empowers you to deliver exceptional shopping experiences, driving customer engagement and conversions. Have you checked out your quality rating? Take action today, many of the recommendations are quick to implement.
The new rating will help you by:
✅ Receive a quality rating (High, Medium, or Low) based on critical metrics
✅ Benchmark against industry peers
✅ Get actionable, high-impact recommendations
✅ Access examples and deep links for easy implementation
Why it matters, well its free and it helps drive sales:
📈 Shoppers who visit Brand Stores see a 71.3% higher average order value, 52.1% higher add-to-cart rate and 53.9% more frequent purchases
🆕 New-to-brand shoppers visiting Stores are 72.3% more likely to purchase and spend 4.5X more on average
Not sure where to get started? Optimize your Brand Store with these best practices:
🎅 Update for seasonal activities
🔑 Create sub-pages for key products/categories
📚 Use the homepage to tell your brand story
🤳 Highlight social trends and influencer partnerships
The Store Quality Rating empowers you to deliver exceptional shopping experiences, driving customer engagement and conversions. Have you checked out your quality rating? Take action today, many of the recommendations are quick to implement.
Nov 23, 2024 12:00AM
Poor A+ content hurts Amazon conversion rates. Most brands neglect this crucial element or create unappealing content, particularly in the "From the brand" section. Llama Naturals demonstrates excellence with customer proof, founder story, and professional testimonials.
🚨 Be Honest. Your A+ Content Sucks 🚨
Harsh but a necessary truth to say out loud. Chances are that if you're reading this, you have neglected your A+ content and feel guilty about it.
I get it. It gets placed on the back burner all too often. I'm guilty of this too.
Even worse is when a brand owner attempts to "ace" their A+ content but ends up doing more harm than good. I see this all the time with the "From the brand" module.
Some brands have UGLY content in this section that can actually negatively impact your conversion rate.
So, what does GOOD content look like here? I'm glad you asked!
One great example is Llama Naturals.
✅ Authority established through the mention of over 100,000 happy customers.
✅ Founder's Story front and center.
✅ Clickable scroller with beautiful infographics.
✅ Doctor testimonial!
They truly knock it out of the park with this. "From the brand" might just be the most important section of your A+ content.
In a world where all your competitors have access to the same designers and AI graphics tools, your last weapon is leveraging your brand story.
--
P.S.
👉 If you like proven Amazon growth hacks, you'll love my weekly newsletter (it's free).
Join over 20,000 legendary brand owners like Simple Modern, Kitsch, and HexClad here: https://lnkd.in/gvXshqgMk
Harsh but a necessary truth to say out loud. Chances are that if you're reading this, you have neglected your A+ content and feel guilty about it.
I get it. It gets placed on the back burner all too often. I'm guilty of this too.
Even worse is when a brand owner attempts to "ace" their A+ content but ends up doing more harm than good. I see this all the time with the "From the brand" module.
Some brands have UGLY content in this section that can actually negatively impact your conversion rate.
So, what does GOOD content look like here? I'm glad you asked!
One great example is Llama Naturals.
✅ Authority established through the mention of over 100,000 happy customers.
✅ Founder's Story front and center.
✅ Clickable scroller with beautiful infographics.
✅ Doctor testimonial!
They truly knock it out of the park with this. "From the brand" might just be the most important section of your A+ content.
In a world where all your competitors have access to the same designers and AI graphics tools, your last weapon is leveraging your brand story.
--
P.S.
👉 If you like proven Amazon growth hacks, you'll love my weekly newsletter (it's free).
Join over 20,000 legendary brand owners like Simple Modern, Kitsch, and HexClad here: https://lnkd.in/gvXshqgMk
Nov 23, 2024 12:00AM
Amazon plans new local seller program to spotlight community businesses. The Sellers in Your Community (SIYC) initiative will connect local Amazon sellers with business leaders and community events, shifting focus from national to neighborhood impact.
🌟 Sneak Peek Alert! 🌟
Amazon is cooking up something special, and I’ve just gotten a first look!
Sometimes, we are so focused on selling to the whole country that we forget about our own locality. To that end, The Sellers in Your Community (SIYC) program will be designed to highlight the stories of local Amazon sellers, giving them the visibility and recognition they deserve.
With SIYC, sellers can look forward to opportunities like engaging with influential local business leaders who can advocate for your brand.
While also have the chance to showcase their story and expertise at local events, as well as feature in Amazon’s community-focused campaigns to reach new, local audiences.
So, in other words, this is more than selling more online. It’s about making your impact felt locally and joining the conversation on small business. The official details are still under wraps, but stay tuned!
Curious? Who else is excited about what this could mean for small businesses?
Amazon is cooking up something special, and I’ve just gotten a first look!
Sometimes, we are so focused on selling to the whole country that we forget about our own locality. To that end, The Sellers in Your Community (SIYC) program will be designed to highlight the stories of local Amazon sellers, giving them the visibility and recognition they deserve.
With SIYC, sellers can look forward to opportunities like engaging with influential local business leaders who can advocate for your brand.
While also have the chance to showcase their story and expertise at local events, as well as feature in Amazon’s community-focused campaigns to reach new, local audiences.
So, in other words, this is more than selling more online. It’s about making your impact felt locally and joining the conversation on small business. The official details are still under wraps, but stay tuned!
Curious? Who else is excited about what this could mean for small businesses?
Nov 23, 2024 12:00AM
Amazon tests new SERP feature showing key product details from customer reviews. Limited test appears to inject review-based product features into search results, not yet available across all devices and locations.
👀 SPOTTED on Amazon 👇
Notice anything in the search results image below?
Looks like Amazon is injecting key product features -- as determined by customer product reviews -- into SERP.
This is definitely a Weblab (test), as I haven't been able to replicate across all device types, geos, or sign-ins.
Thoughts on this? Good, bad, or meh.
Notice anything in the search results image below?
Looks like Amazon is injecting key product features -- as determined by customer product reviews -- into SERP.
This is definitely a Weblab (test), as I haven't been able to replicate across all device types, geos, or sign-ins.
Thoughts on this? Good, bad, or meh.
Nov 23, 2024 12:00AM
Amazon's SIPP chargeback fees set to increase by 190% in 2025. The new fees will affect larger products and reach up to $4.40/€5.00/£4.30 per unit. Vendors can avoid charges by updating packaging to meet SIPP requirements and reviewing ASIN certification status.
Still ignoring #Amazon's SIOC/SIPP packaging requirements? It's about to get (very) expensive! 💸🚨
The online retailer is set to update its SIPP (Ships In Product Packaging) chargebacks:
From 1 January 2025, products greater than 45.5 x 34 x 26.5 cm or >12.4kg in the EU/UK 🇪🇺🇬🇧 and 18 x 14 x 8 in or > 20 lb in the US 🇺🇸 will see SIOC chargebacks rise by up to +190% vs 2024.
The chargeback reaches up to $4.40 / €5.00 / £4.30 per unit and erodes vendor margins significantly!
So what are the benefits of SIPP packaging?
✅ Cheaper fulfilment costs
✅ No need for outer packaging
✅ Faster processing times in warehouses
How can you avoid this chargeback?
👉 Educate your teams on the (rising) cost of inaction
👉 Update your packaging for heavy/bulky items
👉 Review ASIN certification status in Vendor Central
P.S. Can't update your packaging? Expect Amazon to put a high price tag against any chargeback waivers for SIPP/SIOC in your upcoming AVN.
---
What do you think of Amazon increasing SIPP chargebacks?
Let me know in the comments!
The online retailer is set to update its SIPP (Ships In Product Packaging) chargebacks:
From 1 January 2025, products greater than 45.5 x 34 x 26.5 cm or >12.4kg in the EU/UK 🇪🇺🇬🇧 and 18 x 14 x 8 in or > 20 lb in the US 🇺🇸 will see SIOC chargebacks rise by up to +190% vs 2024.
The chargeback reaches up to $4.40 / €5.00 / £4.30 per unit and erodes vendor margins significantly!
So what are the benefits of SIPP packaging?
✅ Cheaper fulfilment costs
✅ No need for outer packaging
✅ Faster processing times in warehouses
How can you avoid this chargeback?
👉 Educate your teams on the (rising) cost of inaction
👉 Update your packaging for heavy/bulky items
👉 Review ASIN certification status in Vendor Central
P.S. Can't update your packaging? Expect Amazon to put a high price tag against any chargeback waivers for SIPP/SIOC in your upcoming AVN.
---
What do you think of Amazon increasing SIPP chargebacks?
Let me know in the comments!
Nov 22, 2024 12:00AM
Brand Metrics tracks performance fluctuations across categories on Amazon. The tool compares brand performance against competitors and provides detailed insights on customer journey stages, from awareness to purchase, helping measure shopping engagements and return on engagement.
"We're seeing large fluctuation week-over-week, is it specific to our brand or the category as a whole?" Friendly reminder that Brand Metrics should be one of your best friends over the next few weeks and through the remainder of gifting season... 🙂
This is a great place to see how your WoW performance is stacking up against the median (50th percentile), and top (95-99th percentile) competitors within your selected category.
Ad Console ▶️ Insights & Planning ▶️ Brand Metrics
"Brand Metrics provides measurement solutions that quantify opportunities for your brand at each stage of the customer journey on Amazon and helps brands understand the value of different shopping engagements that impact stages of that journey. You can now access Awareness and Consideration indices that compare your performance to peers using models predictive of consideration and sales. Brand Metrics quantifies the number of customers in the awareness and consideration marketing funnel stages and is built at scale to measure all shopping engagements with your brand on Amazon, not just ad-attributed engagements. Additionally, BM breaks out key shopping engagements at each stage of the shopping journey, along with the Return on Engagement, so you can measure the historical sales following a consideration event or purchase."
This is a great place to see how your WoW performance is stacking up against the median (50th percentile), and top (95-99th percentile) competitors within your selected category.
Ad Console ▶️ Insights & Planning ▶️ Brand Metrics
"Brand Metrics provides measurement solutions that quantify opportunities for your brand at each stage of the customer journey on Amazon and helps brands understand the value of different shopping engagements that impact stages of that journey. You can now access Awareness and Consideration indices that compare your performance to peers using models predictive of consideration and sales. Brand Metrics quantifies the number of customers in the awareness and consideration marketing funnel stages and is built at scale to measure all shopping engagements with your brand on Amazon, not just ad-attributed engagements. Additionally, BM breaks out key shopping engagements at each stage of the shopping journey, along with the Return on Engagement, so you can measure the historical sales following a consideration event or purchase."
Nov 22, 2024 12:00AM
Bird Buddy turned $646k ad spend into $2.2M revenue on Amazon. Strategic brand protection and category conquesting led to Best Seller status and 10% conversion rate in their competitive market launch.
Another BTR Media case study with one of my favorite brands! 🫳🎙️
See how our full-funnel strategy combined branded and category-level advertising to maximize their visibility and engagement ⬇
🔶The challenge
Bird Buddy’s launch on Amazon meant breaking into a competitive market with no prior sales history on the platform.
With premium pricing against lower-cost competitors, we aimed to leverage Bird Buddy's off-platform brand recognition to quickly capture market share and establish a presence.
🔶The strategy
Our approach centered around two primary goals: protecting Bird Buddy’s brand presence and expanding reach through aggressive category conquesting.
We did this through three methods:
🔸Brand protection and Top-of-Search dominance
🔸Category conquest and competitor targeting
🔸Full-funnel approach using Amazon Ads’ Suite
🔶The results
Bird Buddy’s Q4 campaign achieved exceptional sales and brand recognition!
🔸#1 New Release
🔸Best Seller Badge
🔸Boost in ad engagement that resulted in $2.2MM in ad revenue with $646k in ad spend
🔸Peak conversion rate of 10.01% in November
Full case study linked on our website 🔗
----------
Also, if you don't have a Birdbuddy, now is the time to get one!! 🎄🎁
See how our full-funnel strategy combined branded and category-level advertising to maximize their visibility and engagement ⬇
🔶The challenge
Bird Buddy’s launch on Amazon meant breaking into a competitive market with no prior sales history on the platform.
With premium pricing against lower-cost competitors, we aimed to leverage Bird Buddy's off-platform brand recognition to quickly capture market share and establish a presence.
🔶The strategy
Our approach centered around two primary goals: protecting Bird Buddy’s brand presence and expanding reach through aggressive category conquesting.
We did this through three methods:
🔸Brand protection and Top-of-Search dominance
🔸Category conquest and competitor targeting
🔸Full-funnel approach using Amazon Ads’ Suite
🔶The results
Bird Buddy’s Q4 campaign achieved exceptional sales and brand recognition!
🔸#1 New Release
🔸Best Seller Badge
🔸Boost in ad engagement that resulted in $2.2MM in ad revenue with $646k in ad spend
🔸Peak conversion rate of 10.01% in November
Full case study linked on our website 🔗
----------
Also, if you don't have a Birdbuddy, now is the time to get one!! 🎄🎁
Nov 22, 2024 12:00AM
Amazon Brand Analytics updates its interface with a new homepage. The platform now features a streamlined summary and navigation hub while maintaining its core analytics functionality for brand insights.
🚀 Amazon Brand Analytics has a new look!
For us data nerds, Brand Analytics is a go-to tool for unlocking valuable insights about our brands.
Amazon has introduced a new home page to Brand Analytics, serving as a summary and navigation hub, while the rest of the interface remains unchanged.
What do you think of the new look?
For us data nerds, Brand Analytics is a go-to tool for unlocking valuable insights about our brands.
Amazon has introduced a new home page to Brand Analytics, serving as a summary and navigation hub, while the rest of the interface remains unchanged.
What do you think of the new look?
Nov 21, 2024 12:00AM
Amazon's new payment policy creates reporting confusion for sellers. The platform now holds funds for seven days after delivery, causing discrepancies between Business and Payment Reports. This policy change impacts financial tracking while protecting against refunds and chargebacks.
Amazon Reports: The Art of Keeping Sellers in the Dark 🎨
You're not alone if you see some funky discrepancies between your Business Reports and Payments Reports. Blame it on Amazon's shiny new Delivery Date Policy & Deferred Transactions policy update from November 1st.
What this policy is about: Amazon holds onto your funds under a “Delivery Date + 7” reserve policy.
So, if you sell an item on January 1 and deliver it on January 6, your funds won’t be available for disbursement until January 14 (seven days after the DD).
Amazon does this to ensure there are enough funds for potential refunds, claims, or chargebacks.
This change makes P&L tracking an absolute nightmare. Instead of clear, accurate reporting, we’re left piecing together sales data with delivery date + 7 and fees like a treasure hunt. (Spoiler: The treasure is delayed payouts.)
Now, I understand this change is meant to protect customers and Amazon from chargebacks and other similar issues. Amazon wants more money in the bank, but introducing discrepancies that leave sellers scratching their heads raises a bigger question: Why not ensure clarity and consistency before rolling out changes?
After all, accurate reporting is the foundation for sellers to thrive on the platform.
🚨 Pro Tip: Check out the "Deferred Transactions" section in your Payment Reports to see what’s being withheld. Just don’t expect the report to align because… math is hard, apparently.
Amazon, we love you (most of the time), but maybe it’s time to consider a "transparency update"
You're not alone if you see some funky discrepancies between your Business Reports and Payments Reports. Blame it on Amazon's shiny new Delivery Date Policy & Deferred Transactions policy update from November 1st.
What this policy is about: Amazon holds onto your funds under a “Delivery Date + 7” reserve policy.
So, if you sell an item on January 1 and deliver it on January 6, your funds won’t be available for disbursement until January 14 (seven days after the DD).
Amazon does this to ensure there are enough funds for potential refunds, claims, or chargebacks.
This change makes P&L tracking an absolute nightmare. Instead of clear, accurate reporting, we’re left piecing together sales data with delivery date + 7 and fees like a treasure hunt. (Spoiler: The treasure is delayed payouts.)
Now, I understand this change is meant to protect customers and Amazon from chargebacks and other similar issues. Amazon wants more money in the bank, but introducing discrepancies that leave sellers scratching their heads raises a bigger question: Why not ensure clarity and consistency before rolling out changes?
After all, accurate reporting is the foundation for sellers to thrive on the platform.
🚨 Pro Tip: Check out the "Deferred Transactions" section in your Payment Reports to see what’s being withheld. Just don’t expect the report to align because… math is hard, apparently.
Amazon, we love you (most of the time), but maybe it’s time to consider a "transparency update"
