Amazon has recently introduced a new feature in its advertising platform that allows us to target Business orders, not just regular consumer sales.
This feature is currently available to a limited number of accounts. It gives us the opportunity to reach Amazon Business customers and explore new growth opportunities in the B2B space.
We’ve started testing this feature to see how it performs and whether it can help increase business order volume.
I’ll share more updates as we gather results.
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Jun 09, 2025 12:00AM
Amazon shuts down Posts to prevent feature bloat. Smart platforms must eliminate features as often as they add them, avoiding the dysfunction of feature creep.
Amazon Posts is no more. Here's the deeper truth about the end of Amazon posts:
Amazon knows that you can't continually create features on your platform. You have to also kill them. They're right.
This is true even when something is performing pretty well. Or has a lot of benefits to keeping. If you just keep adding features and you're afraid to kill things, you end up with a mess.
They're a name for the sickness companies get when they can only add, never cut: It's called "feature creep".
Creation and Destruction are intertwined and denying either is dysfunction.
Good decision Amazon. Leaves room for something better.
First spotted by Sophie Senior Strategist Bence.
Amazon knows that you can't continually create features on your platform. You have to also kill them. They're right.
This is true even when something is performing pretty well. Or has a lot of benefits to keeping. If you just keep adding features and you're afraid to kill things, you end up with a mess.
They're a name for the sickness companies get when they can only add, never cut: It's called "feature creep".
Creation and Destruction are intertwined and denying either is dysfunction.
Good decision Amazon. Leaves room for something better.
First spotted by Sophie Senior Strategist Bence.
Jun 09, 2025 12:00AM
Messy campaign structure leads to poor performance tracking and wasted budgets. Proper organization, though time-consuming, is essential for accurate reporting and effective scaling of advertising campaigns.
Last month, we onboarded an account with over 250+ active campaigns and more than 15 ad groups in many of them.
At first, it looked like everything was running. But once we dived deeper, it became clear. There was no clarity on what each campaign was doing, where budgets were going or how performance was being tracked.
Many rely heavily on bulk sheets, so they overlook structure.
But here what I have learned, if your campaign is messy, so will be your insights.
Without a clear structure-
You keep creating similar campaigns without realizing it.
You miss out on identifying what’s working and where the spends are going.
Yes, restructuring takes time and it is the slowest part of the process and boring too.
But it is the foundation for everything else from accurate reporting to smarter scaling.
And every time we have done it, it has paid off in the long run.
Clean structure = clean strategy.
At first, it looked like everything was running. But once we dived deeper, it became clear. There was no clarity on what each campaign was doing, where budgets were going or how performance was being tracked.
Many rely heavily on bulk sheets, so they overlook structure.
But here what I have learned, if your campaign is messy, so will be your insights.
Without a clear structure-
You keep creating similar campaigns without realizing it.
You miss out on identifying what’s working and where the spends are going.
Yes, restructuring takes time and it is the slowest part of the process and boring too.
But it is the foundation for everything else from accurate reporting to smarter scaling.
And every time we have done it, it has paid off in the long run.
Clean structure = clean strategy.
Jun 09, 2025 12:00AM
Amazon's top-selling creatine gummy contains no actual creatine. Lab tests confirm the product's impossibility, as each gummy weighs less than its claimed creatine content. A Chinese company continues selling this fraudulent supplement despite multiple reports to Amazon.
This is the #1 in Sports Nutrition Endurance & Energy Supplements on Amazon. It also is the #2 best selling creatine gummy on Amazon (by volume) having sold at least 50,000 units across all flavors and sizes over the last month,
It also happens to be a creatine gummy with no creatine in it, as confirmed by testing done at a leading lab. No creatine.
But hey, maybe you dont trust the lab tests. Let's take a look at the SFP and see if these could possibly have creatine in them. This brand claims to have 5000mg of creatine monohydrate per serving and a serving size of two gummies. Thats 2500mg of creatine per gummy. There's only one issue: each gummy weighs less than 2500mg in total! Generally creatine should make up about 30% of the total gummy weight. In this, case it makes up over 100% (which is uhh impossible.) This is just blatant.
I have been flagging this to Amazon for months via email and live meetings with relatively senior folks but this brand still continues to sell fake and potentially harmful product to unsuspecting American customers. This is a Chinese company (address is: NO. 99 KING FUK STREET.SANPOKONG.KOWLOON RM D07.8/F .KAI TAK FTY BUILDING, Hong Kong CHINA 518000) selling fake, potentially dangerous product to stadiums full of Americans every month. Amazon has done nothing about it and is even (if just algorithmically) rewarding this brand with the "Amazon's Choice" badge.
If you have a friend at Amazon, send this to them.
It also happens to be a creatine gummy with no creatine in it, as confirmed by testing done at a leading lab. No creatine.
But hey, maybe you dont trust the lab tests. Let's take a look at the SFP and see if these could possibly have creatine in them. This brand claims to have 5000mg of creatine monohydrate per serving and a serving size of two gummies. Thats 2500mg of creatine per gummy. There's only one issue: each gummy weighs less than 2500mg in total! Generally creatine should make up about 30% of the total gummy weight. In this, case it makes up over 100% (which is uhh impossible.) This is just blatant.
I have been flagging this to Amazon for months via email and live meetings with relatively senior folks but this brand still continues to sell fake and potentially harmful product to unsuspecting American customers. This is a Chinese company (address is: NO. 99 KING FUK STREET.SANPOKONG.KOWLOON RM D07.8/F .KAI TAK FTY BUILDING, Hong Kong CHINA 518000) selling fake, potentially dangerous product to stadiums full of Americans every month. Amazon has done nothing about it and is even (if just algorithmically) rewarding this brand with the "Amazon's Choice" badge.
If you have a friend at Amazon, send this to them.
Jun 09, 2025 12:00AM
Amazon tests new mobile layout prioritizing product images over titles and reviews. The shift places hero images at the top of product pages, emphasizing visual content in the shopping experience.
Amazon is moving things around on mobile.
Titles & reviews? Pfft. Hero image first, baby.
Andrew Bell called this out.
⤷ and it’s pretty important.
Amazon seems to be testing title and image placement on mobile devices.
Take a look at the old one.
⤷ Image came after title, reviews etc.
Take a look at the new one.
⤷ Image is first.
Why does this matter?
It’s clear your main hero image is important.
And now it’s in the direct spotlight.
What are your thoughts?
Titles & reviews? Pfft. Hero image first, baby.
Andrew Bell called this out.
⤷ and it’s pretty important.
Amazon seems to be testing title and image placement on mobile devices.
Take a look at the old one.
⤷ Image came after title, reviews etc.
Take a look at the new one.
⤷ Image is first.
Why does this matter?
It’s clear your main hero image is important.
And now it’s in the direct spotlight.
What are your thoughts?
Jun 09, 2025 12:00AM
Amazon seller app update disrupts FBM listing capabilities. Listings must now be created via website, with merchant shipping group replacing shipping template. App issues include non-loading templates and mandatory battery fields.
Heads up for my Amazon sellers doing FBM.
They rolled out an update to the seller app that has broken the ability to list. Has to be done on the website currently.
Merchant shipping group is the new language for shipping template.
On the app they no longer load. This product also has no batteries but is a required field.
This all works as intended on the website.
They rolled out an update to the seller app that has broken the ability to list. Has to be done on the website currently.
Merchant shipping group is the new language for shipping template.
On the app they no longer load. This product also has no batteries but is a required field.
This all works as intended on the website.
Jun 09, 2025 12:00AM
Amazon sellers can now create 100 coupons at once with a single template. The new bulk upload feature streamlines coupon creation across Subscribe & Save, Reorder, and standard types in Seller Central.
You can now use a single bulk upload template to create up to 100 Subscribe & Save, Reorder, and standard coupons in Seller Central.
Jun 09, 2025 12:00AM
New Amazon brands face record low launches due to market saturation. Top performers like David, Salt & Stone, and Nello succeed through creator-driven affiliate programs, offering performance-based commissions and risk-free growth for brands.
New brands launching on Amazon are at a 5 year low.
Saturation, ad inflation, and AI-generated lookalikes are killing off most newcomers before they get any traction.
Yet somehow, David, Salt & Stone, and Nello are breaking through.
But how can they do this when the cost of capturing attention has never been more expensive?
Their secret? It's not just product—it’s distribution. Specifically, a social-driven affiliate engine that’s rewarding creators at scale.
Let’s break it down.
First, the Amazon revenue and growth numbers:
David: $4.2M/month, YoY growth: +297%
Salt & Stone: $4.0M/month, YoY growth: +297%
Nello: $3.8M/month, YoY growth: +1619%
These are absurd growth rates, especially in an ecosystem that’s punishing the average operator.
What’s working?
Each of these brands has:
A visually differentiated product—scroll-stopping design that commands attention.
A clear brand story—built around premium positioning, wellness, or lifestyle values.
A creator-driven social flywheel—using affiliate marketing in a way most brands still haven’t figured out.
The Creator Commission Flywheel
Here’s how it works:
Micro-influencers apply to a brand’s affiliate program.
They earn based on performance—no fixed fees.
Viral content = instant upside. If a creator drives $100K in tracked revenue, they walk away with $10K–$25K, depending on the commission tier.
Brands only pay after the sale—risk-free growth.
It’s not just smarter CAC—it’s weaponized distribution.
Why it matters
Affiliate programs used to feel like an afterthought. Now they’re the front line.
This new generation of creators doesn’t need a big budget. They need permission and a link. And as tools like AI-generated video take off, we’ll start seeing entire creator-free campaigns powered by synthetic media—generated, iterated, and deployed in hours.
What’s next?
Brands that master this model won’t just beat Amazon’s rising ad costs—they’ll replace them.
We're watching a playbook emerge that doesn’t require $10M in venture capital or a legacy retail footprint.
Just a sticky product, a viral incentive structure, and relentless iteration.
Saturation, ad inflation, and AI-generated lookalikes are killing off most newcomers before they get any traction.
Yet somehow, David, Salt & Stone, and Nello are breaking through.
But how can they do this when the cost of capturing attention has never been more expensive?
Their secret? It's not just product—it’s distribution. Specifically, a social-driven affiliate engine that’s rewarding creators at scale.
Let’s break it down.
First, the Amazon revenue and growth numbers:
David: $4.2M/month, YoY growth: +297%
Salt & Stone: $4.0M/month, YoY growth: +297%
Nello: $3.8M/month, YoY growth: +1619%
These are absurd growth rates, especially in an ecosystem that’s punishing the average operator.
What’s working?
Each of these brands has:
A visually differentiated product—scroll-stopping design that commands attention.
A clear brand story—built around premium positioning, wellness, or lifestyle values.
A creator-driven social flywheel—using affiliate marketing in a way most brands still haven’t figured out.
The Creator Commission Flywheel
Here’s how it works:
Micro-influencers apply to a brand’s affiliate program.
They earn based on performance—no fixed fees.
Viral content = instant upside. If a creator drives $100K in tracked revenue, they walk away with $10K–$25K, depending on the commission tier.
Brands only pay after the sale—risk-free growth.
It’s not just smarter CAC—it’s weaponized distribution.
Why it matters
Affiliate programs used to feel like an afterthought. Now they’re the front line.
This new generation of creators doesn’t need a big budget. They need permission and a link. And as tools like AI-generated video take off, we’ll start seeing entire creator-free campaigns powered by synthetic media—generated, iterated, and deployed in hours.
What’s next?
Brands that master this model won’t just beat Amazon’s rising ad costs—they’ll replace them.
We're watching a playbook emerge that doesn’t require $10M in venture capital or a legacy retail footprint.
Just a sticky product, a viral incentive structure, and relentless iteration.
Jun 09, 2025 12:00AM
Amazon's Rufus AI assistant appears increasingly near purchase points. The button placement next to Add to Cart and Help sections shows strategic integration to influence buying decisions.
Seeing Rufus continue to show up not only in more places, but closer and closer to Add To Cart buttons.
One of the examples below from SERP where Rufus button is right next to Add to Cart and a Need Help Deciding, Ask Rufus expanded section right below for those that don't know what the symbol means yet.
One of the examples below from SERP where Rufus button is right next to Add to Cart and a Need Help Deciding, Ask Rufus expanded section right below for those that don't know what the symbol means yet.
Jun 09, 2025 12:00AM
Amazon adds new search sections to showcase top items and collections from stores. The update aims to streamline shopping by highlighting bestsellers and popular subcategories from searched brands.
Looks like these are new sections in the search result page, "Featured from the store" & "Collections from the store".
It seems that Amazon is testing to highlight the best selling items / subcategories from the searched brand & help consumers to make the shopping decision faster.
It seems that Amazon is testing to highlight the best selling items / subcategories from the searched brand & help consumers to make the shopping decision faster.
Jun 09, 2025 12:00AM
Amazon Marketing Cloud now enables audience creation from 5-year purchase data. This expands targeting capabilities from 13 months to 5 years, allowing better customer targeting, upgrade audiences, and lookalike models based on long-term buying behavior.
Another update for Amazon Marketing Cloud - and it's a good one.
Amazon Retail Purchases, the 5-year purchase dataset, now supports audience creation.
When it first launched, the dataset delivered valuable insights but no targeting capabilities.
This unlocks new opportunities to:
🔸 Target lapsed customers based on five years of purchase history
🔸 Build more accurate upgrade and replenishment audiences
🔸 Create higher-value lookalike models grounded in long-term behavior
With the ability to activate audiences against 5 years of order-level data (instead of the previous 13-month window), we can now align campaigns more closely with real buying behavior - and run more effective full-funnel strategies.
Shoutout to our DSP extraordinaire Noah Salzl for sniping this update!
Amazon Retail Purchases, the 5-year purchase dataset, now supports audience creation.
When it first launched, the dataset delivered valuable insights but no targeting capabilities.
This unlocks new opportunities to:
🔸 Target lapsed customers based on five years of purchase history
🔸 Build more accurate upgrade and replenishment audiences
🔸 Create higher-value lookalike models grounded in long-term behavior
With the ability to activate audiences against 5 years of order-level data (instead of the previous 13-month window), we can now align campaigns more closely with real buying behavior - and run more effective full-funnel strategies.
Shoutout to our DSP extraordinaire Noah Salzl for sniping this update!
Jun 09, 2025 12:00AM
Amazon plans to delete 24 billion product listings by 2024. The 'Bend the Curve' initiative aims to reduce costs and improve catalog quality by removing underperforming and outdated listings. Sellers must optimize listings or risk removal.
“Amazon is quietly deleting billions of product listings.”
That’s not a headline. That’s a line from Amazon’s own internal planning document.
Not many people are talking about it, but thanks to experts like Jordi Ordonez, attention is returning to Amazon’s 'Bend the Curve' initiative, which, according to Business Insider, aimed to reduce active ASINs from 74 billion to under 50 billion by the end of 2024.
That’s a 32% purge, at the heart of the world’s largest online store.
On the surface, this looks like a technical cleanup. Behind the scenes, maybe it’s a strategic correction.
For decades, Amazon chased infinite selection, more products, more sellers, more choices. The “Everything Store” was built on the belief that if you listed it, customers would come.
But now the curve is bending the other way.
Because unproductive listings don’t just clutter the site. They cost real money. Every outdated, duplicate, or inventoryless listing still lives on AWS. And Amazon’s retail division is projected to spend $5.7 billion on cloud infrastructure in 2025 alone.
So, what can we expect to see?
Amazon targeting listings that haven’t sold in over a year.
Throttling product creation for underperforming sellers.
Analyzing deleted ASINs for patterns.
And rewriting the definition of catalog health, not just what’s visible, but what’s worth hosting.
Some sellers are already seeing the effects:
• Creation throttling for high-volume, low-conversion accounts
• Listing rejections with vague or retroactive policy justifications
• Quiet suppression of ASINs with old data, no inventory, or low performance
The deeper tension here isn’t just operational. It’s cultural. For years, “more” was the default strategy. Now, “less but better” is becoming the new mandate.
If you’re a brand: now is the time to audit your catalog. Remove outdated variations. Update compliance fields. Validate inventory. Don’t assume your listings are safe just because they’re live.
If you run an agency: expect rising demand for listing optimization, compliance checks, and proactive suppression management. Catalog quality is no longer just a nice-to-have, it’s table stakes.
If you’re on the creative side: this is the moment to upgrade underperforming content. Amazon is rebalancing toward performance, and weak visuals, incomplete copy, or mismatched attributes are liabilities.
The most important shift?
Amazon isn’t curating by hand. It’s curating by signal.
So if your ASIN doesn’t send the right signals: sales, relevance, completeness, compliance, it might not exist next year.
This isn’t just catalog cleanup. It’s a recalibration of what the Everything Store chooses to be.
That’s not a headline. That’s a line from Amazon’s own internal planning document.
Not many people are talking about it, but thanks to experts like Jordi Ordonez, attention is returning to Amazon’s 'Bend the Curve' initiative, which, according to Business Insider, aimed to reduce active ASINs from 74 billion to under 50 billion by the end of 2024.
That’s a 32% purge, at the heart of the world’s largest online store.
On the surface, this looks like a technical cleanup. Behind the scenes, maybe it’s a strategic correction.
For decades, Amazon chased infinite selection, more products, more sellers, more choices. The “Everything Store” was built on the belief that if you listed it, customers would come.
But now the curve is bending the other way.
Because unproductive listings don’t just clutter the site. They cost real money. Every outdated, duplicate, or inventoryless listing still lives on AWS. And Amazon’s retail division is projected to spend $5.7 billion on cloud infrastructure in 2025 alone.
So, what can we expect to see?
Amazon targeting listings that haven’t sold in over a year.
Throttling product creation for underperforming sellers.
Analyzing deleted ASINs for patterns.
And rewriting the definition of catalog health, not just what’s visible, but what’s worth hosting.
Some sellers are already seeing the effects:
• Creation throttling for high-volume, low-conversion accounts
• Listing rejections with vague or retroactive policy justifications
• Quiet suppression of ASINs with old data, no inventory, or low performance
The deeper tension here isn’t just operational. It’s cultural. For years, “more” was the default strategy. Now, “less but better” is becoming the new mandate.
If you’re a brand: now is the time to audit your catalog. Remove outdated variations. Update compliance fields. Validate inventory. Don’t assume your listings are safe just because they’re live.
If you run an agency: expect rising demand for listing optimization, compliance checks, and proactive suppression management. Catalog quality is no longer just a nice-to-have, it’s table stakes.
If you’re on the creative side: this is the moment to upgrade underperforming content. Amazon is rebalancing toward performance, and weak visuals, incomplete copy, or mismatched attributes are liabilities.
The most important shift?
Amazon isn’t curating by hand. It’s curating by signal.
So if your ASIN doesn’t send the right signals: sales, relevance, completeness, compliance, it might not exist next year.
This isn’t just catalog cleanup. It’s a recalibration of what the Everything Store chooses to be.
Jun 09, 2025 12:00AM
Amazon changes coupon fees from $0.60 per redemption to $5 upfront plus 2.5% per sale. Example: $10,000 in coupon sales now costs $255 in fees. Testing crucial for ROI viability.
🚨 Amazon Raises Fees AGAIN 🚨
Shocked, I tell you! Amazon raised its seller fees again, but this time it's not your FBA fees. It's your coupon fees.
I know, their greed knows no bounds, but it's their arena, and we are simply humble participants.
It's time to adapt or die.
Amazon's old coupon fee system was ultra simple. $0.60 per redemption. Easy enough.
Now? A little more complicated and WAY more expensive.
Now there is a $5 upfront fee AND a 2.5% fee of each coupon sale.
No, you don't need glasses. You read that right.
Some napkin math. Let's say you run a coupon that generates $10,000 in sales.
Your fee will now be: $255 ($5 + $250 variable fee)
Expect more of this from Amazon. They won't stop this behavior until they truly feel threatened by a competitor.
As always, my advice is to test, test, then test some more. Whether or not a coupon is worthwhile will depend on your product and ROI metrics. You must be smart and not run these blindly anymore.
Shocked, I tell you! Amazon raised its seller fees again, but this time it's not your FBA fees. It's your coupon fees.
I know, their greed knows no bounds, but it's their arena, and we are simply humble participants.
It's time to adapt or die.
Amazon's old coupon fee system was ultra simple. $0.60 per redemption. Easy enough.
Now? A little more complicated and WAY more expensive.
Now there is a $5 upfront fee AND a 2.5% fee of each coupon sale.
No, you don't need glasses. You read that right.
Some napkin math. Let's say you run a coupon that generates $10,000 in sales.
Your fee will now be: $255 ($5 + $250 variable fee)
Expect more of this from Amazon. They won't stop this behavior until they truly feel threatened by a competitor.
As always, my advice is to test, test, then test some more. Whether or not a coupon is worthwhile will depend on your product and ROI metrics. You must be smart and not run these blindly anymore.
Jun 02, 2025 12:00AM
Amazon revamps product listings with dual-section format. The new structure features a concise product title section and a separate highlights section for key features and benefits.
Amazon has started to implement its new format for listing titles, dividing them into two.
The new format splits the listing into two parts: a clear, concise title (including brand, product type, size, etc.) and product highlights (key features, benefits, and advantages).
The new format splits the listing into two parts: a clear, concise title (including brand, product type, size, etc.) and product highlights (key features, benefits, and advantages).
Jun 02, 2025 12:00AM
Amazon's new reporting system offers comprehensive business analytics. The platform combines category-level insights with detailed metrics on brand performance, customer journey, and search query data for precise campaign optimization.
Amazon Advertising Reporting 2025 Upgrade 🚨
Gone are the days of piecing together performance from a PPC dashboard and a business report.
With Amazon’s latest reporting rollouts, brands can finally take a top-down approach to their business.
Zooming out to the category level for a holistic view, then drilling down with precision to understand what’s actually moving the needle.
Transparency is no longer a nice-to-have. It's becoming Amazon’s baseline.
A few of my favorite views and reports ⬇️
----------------------
🔶 Insights and Planning | Brand Metrics
How many customers were in my category?
Has there been a change in traffic or intent in the overall category?
How many of those customers viewed my brand compared to the category?
How many of those customers converted on my brand compared to the category?
🔶 Customer Journey Analytics
Once customers are made aware of my brand, how are they navigating the customer funnel?
Is there a drop-off once they view my PDP? Could this point to an issue with my listing? Or maybe a high price point, which would be an indicator of needing more video support, and retargeting initiatives?
🔶 Search Query Performance Report | ASIN
Let’s drill down to the ASIN level next.
If you aggregate the data, we can see whether or not there has been a chance in customer intent on the ASIN level by pulling cumulative search term data over a set timeframe.
How is my ASIN converting on my top terms compared to the category?
Am I getting as many
Should I improve my PDP before investment?
🔶 Search Query Performance Report | Search Term
Let’s drill down to the ASIN and Search Term level next.
What does my brand share look like on my top search terms? Do I have an opportunity to increase investment?
How am I converting on my top terms compared to the category?
Do I have an opportunity to increase investment due to a higher than category CVR?
Can I identify areas of investment due to low brand share?
Gone are the days of piecing together performance from a PPC dashboard and a business report.
With Amazon’s latest reporting rollouts, brands can finally take a top-down approach to their business.
Zooming out to the category level for a holistic view, then drilling down with precision to understand what’s actually moving the needle.
Transparency is no longer a nice-to-have. It's becoming Amazon’s baseline.
A few of my favorite views and reports ⬇️
----------------------
🔶 Insights and Planning | Brand Metrics
How many customers were in my category?
Has there been a change in traffic or intent in the overall category?
How many of those customers viewed my brand compared to the category?
How many of those customers converted on my brand compared to the category?
🔶 Customer Journey Analytics
Once customers are made aware of my brand, how are they navigating the customer funnel?
Is there a drop-off once they view my PDP? Could this point to an issue with my listing? Or maybe a high price point, which would be an indicator of needing more video support, and retargeting initiatives?
🔶 Search Query Performance Report | ASIN
Let’s drill down to the ASIN level next.
If you aggregate the data, we can see whether or not there has been a chance in customer intent on the ASIN level by pulling cumulative search term data over a set timeframe.
How is my ASIN converting on my top terms compared to the category?
Am I getting as many
Should I improve my PDP before investment?
🔶 Search Query Performance Report | Search Term
Let’s drill down to the ASIN and Search Term level next.
What does my brand share look like on my top search terms? Do I have an opportunity to increase investment?
How am I converting on my top terms compared to the category?
Do I have an opportunity to increase investment due to a higher than category CVR?
Can I identify areas of investment due to low brand share?
Jun 02, 2025 12:00AM
Amazon updates ad settings to control off-platform spending. Previous options caused excessive spend on external placements, leading to new "Limit off-Amazon spend" feature.
Amazon quietly changed the settings for ads served off-Amazon in SP campaigns.
Previously, the available options were "Maximize reach" and "Minimize spend." Many sellers noticed that the "Maximize reach" setting led to an increase in wasted spend on off-Amazon placements.
Now, Amazon has introduced a new option to "Limit off-Amazon spend."
Previously, the available options were "Maximize reach" and "Minimize spend." Many sellers noticed that the "Maximize reach" setting led to an increase in wasted spend on off-Amazon placements.
Now, Amazon has introduced a new option to "Limit off-Amazon spend."
Jun 02, 2025 12:00AM
Amazon shifts focus to everyday essentials with $100B in grocery sales. The company aims to compete with Walmart through physical stores, faster delivery, and competitive pricing on daily necessities.
If you've been paying attention, you'll have noticed that #Amazon is focusing on Everyday Essentials right now. 💄🥑
Whether it's Baby, Food, Beauty, or Health & Personal Care:
🛍️ Amazon wants you to buy single packs at low prices.
During a recent shareholder Q&A, CEO Andy Jassy shared his thoughts on Amazon's Grocery business.
𝗦𝗼𝗺𝗲 𝗻𝗼𝘁𝗲𝘄𝗼𝗿𝘁𝗵𝘆 𝗾𝘂𝗼𝘁𝗲𝘀:
"I'm very bullish about grocery."
"I think some folks don't realize how large a grocery business Amazon has today."
"If you look at [...] consumables, canned goods, pharmaceutical items, beauty products, really, everyday essentials […], we did over $100 billion in gross sales [...] on these items last year alone,"
𝗪𝗵𝗮𝘁 𝗶𝘁 𝗺𝗲𝗮𝗻𝘀:
- Amazon's $100 bn in grocery sales may not yet compare to Walmart's $264 bn, but it's getting close.
- Physical stores (Fresh, Whole Foods) remain key in Amazon's retail playbook. Despite many iterations, they're here to stay.
- Expanding assortment and faster delivery speeds are Jassy's focus, as they deepen Amazon's moat against competitors and new market entrants.
- With shoppers becoming more price sensitive and retailers raising prices, everyday essentials are Amazon's response to secure volume.
---
Do you buy your everyday essentials from Amazon? What's been your experience?
Let me know in the comments!
Whether it's Baby, Food, Beauty, or Health & Personal Care:
🛍️ Amazon wants you to buy single packs at low prices.
During a recent shareholder Q&A, CEO Andy Jassy shared his thoughts on Amazon's Grocery business.
𝗦𝗼𝗺𝗲 𝗻𝗼𝘁𝗲𝘄𝗼𝗿𝘁𝗵𝘆 𝗾𝘂𝗼𝘁𝗲𝘀:
"I'm very bullish about grocery."
"I think some folks don't realize how large a grocery business Amazon has today."
"If you look at [...] consumables, canned goods, pharmaceutical items, beauty products, really, everyday essentials […], we did over $100 billion in gross sales [...] on these items last year alone,"
𝗪𝗵𝗮𝘁 𝗶𝘁 𝗺𝗲𝗮𝗻𝘀:
- Amazon's $100 bn in grocery sales may not yet compare to Walmart's $264 bn, but it's getting close.
- Physical stores (Fresh, Whole Foods) remain key in Amazon's retail playbook. Despite many iterations, they're here to stay.
- Expanding assortment and faster delivery speeds are Jassy's focus, as they deepen Amazon's moat against competitors and new market entrants.
- With shoppers becoming more price sensitive and retailers raising prices, everyday essentials are Amazon's response to secure volume.
---
Do you buy your everyday essentials from Amazon? What's been your experience?
Let me know in the comments!
Jun 02, 2025 12:00AM
Amazon Ads expands to Ireland, marking its 20th global market. Success in international expansion requires data-driven strategies customized for local markets, as demonstrated by a baby brand achieving 200-1000% sales growth across UK, India, and Australia through market-specific optimization.
Global scale doesn’t mean one-size-fits-all.
Amazon Ads just announced the launch of Sponsored Ads and Stores in Ireland, bringing the total number of supported markets to 20+. So, what does it take to translate advertising success from one region to another?
At a high level, our market expansion approach is data-led and locally tailored. Here’s an example:
We’ve partnered with a growing baby and beauty brand for the past four years. Most recently, we supported their expansion from North America into several international Amazon marketplaces - including the UK, India, Australia, and Singapore.
Each market came with its own nuances: different languages, search terminology (“nappies” vs. “diapers”), shopper behaviors, and product preferences.
Using tools like Brand Analytics and Search Query Performance Reports, we mapped high-performing products and search behaviors across regions.
Then, we customized keyword strategies, creative, and campaign structure to align with local market conditions.
The results:
- UK: +1000% lift in both Total and Ad Sales
- India: +568% Total Sales, +367% Ad Sales
- Australia: +233% Total Sales
If this brand chooses to expand into Ireland next, we already have a scalable, proven framework in place to drive results.
Shoutout to Nicole Bauer for leading this expansion and delivering measurable global impact.
Amazon Ads just announced the launch of Sponsored Ads and Stores in Ireland, bringing the total number of supported markets to 20+. So, what does it take to translate advertising success from one region to another?
At a high level, our market expansion approach is data-led and locally tailored. Here’s an example:
We’ve partnered with a growing baby and beauty brand for the past four years. Most recently, we supported their expansion from North America into several international Amazon marketplaces - including the UK, India, Australia, and Singapore.
Each market came with its own nuances: different languages, search terminology (“nappies” vs. “diapers”), shopper behaviors, and product preferences.
Using tools like Brand Analytics and Search Query Performance Reports, we mapped high-performing products and search behaviors across regions.
Then, we customized keyword strategies, creative, and campaign structure to align with local market conditions.
The results:
- UK: +1000% lift in both Total and Ad Sales
- India: +568% Total Sales, +367% Ad Sales
- Australia: +233% Total Sales
If this brand chooses to expand into Ireland next, we already have a scalable, proven framework in place to drive results.
Shoutout to Nicole Bauer for leading this expansion and delivering measurable global impact.
Jun 02, 2025 12:00AM
Amazon tightens FBA capacity limits in June. Sellers must use Capacity Manager, pay reservation fees, and maintain high performance metrics. AWD becomes primary bulk storage solution, with Prime Day cutoffs June 9-18.
New Capacity Limits are here and Amazon’s expectations just got clearer.
Starting June, Amazon is adjusting FBA capacity limits again with advanced previews for July and August to help sellers plan ahead.
Amazon wants sellers to run leaner, smarter operations, and if you need more space, prove why.
Here’s what’s new:
🟣 Capacity Manager is now essential, not optional.
If you want more inventory space, you’ll need to use Capacity Manager and name your own reservation fee. The higher the fee, the better your chances.
But here’s the incentive:
If that inventory converts, Amazon gives you performance credits to offset the fee.
🟣 AWD (Amazon Warehousing & Distribution) is being positioned as the go-to for bulk storage.
AWD isn’t subject to FBA capacity limits, and comes with automatic replenishment, no aged inventory surcharges, and optimized inbound routing.
In other words:
If you want to send more than your current limit, Amazon expects you to play their long-term storage game.
🟣 Inventory Performance Index (IPI) matters more than ever.
Your IPI, historical sales, forecasted demand, and promotion plans all now factor into your personalized capacity, making performance, not intent, the deciding factor.
Key Prime Day cutoffs:
• June 9 for “minimal shipment splits”
• June 18 for “Amazon-optimized shipment splits”
Miss these, and you might miss Prime Day exposure entirely.
If your account isn’t tracking inventory age, turns, and excess stock levels, you’re already at a disadvantage.
Amazon is telling you: They’ll reward sellers who operate efficiently, launch with data, and think like supply chain strategists, not just brand builders.
Need more space? You’ll need more proof.
Want to future-proof your ops? Start thinking in terms of:
→ Blended use of AWD + FBA
→ Dynamic inventory levels tied to real forecasts
→ Operational hygiene: low aged stock, faster turns, clean listings
Because capacity is no longer something you get.
It’s something you earn.
Starting June, Amazon is adjusting FBA capacity limits again with advanced previews for July and August to help sellers plan ahead.
Amazon wants sellers to run leaner, smarter operations, and if you need more space, prove why.
Here’s what’s new:
🟣 Capacity Manager is now essential, not optional.
If you want more inventory space, you’ll need to use Capacity Manager and name your own reservation fee. The higher the fee, the better your chances.
But here’s the incentive:
If that inventory converts, Amazon gives you performance credits to offset the fee.
🟣 AWD (Amazon Warehousing & Distribution) is being positioned as the go-to for bulk storage.
AWD isn’t subject to FBA capacity limits, and comes with automatic replenishment, no aged inventory surcharges, and optimized inbound routing.
In other words:
If you want to send more than your current limit, Amazon expects you to play their long-term storage game.
🟣 Inventory Performance Index (IPI) matters more than ever.
Your IPI, historical sales, forecasted demand, and promotion plans all now factor into your personalized capacity, making performance, not intent, the deciding factor.
Key Prime Day cutoffs:
• June 9 for “minimal shipment splits”
• June 18 for “Amazon-optimized shipment splits”
Miss these, and you might miss Prime Day exposure entirely.
If your account isn’t tracking inventory age, turns, and excess stock levels, you’re already at a disadvantage.
Amazon is telling you: They’ll reward sellers who operate efficiently, launch with data, and think like supply chain strategists, not just brand builders.
Need more space? You’ll need more proof.
Want to future-proof your ops? Start thinking in terms of:
→ Blended use of AWD + FBA
→ Dynamic inventory levels tied to real forecasts
→ Operational hygiene: low aged stock, faster turns, clean listings
Because capacity is no longer something you get.
It’s something you earn.
Jun 02, 2025 12:00AM
Amazon Brand Analytics adds ASIN-level demographic data. Sellers can access customer age, income, education, gender, and marital status to improve listings and ad campaigns.
Amazon's Brand Analytics now provides demographic insights at the ASIN level, offering valuable data to enhance your marketing strategies.
Key features include:
- Age: Understand the age distribution of your customers.
- Income: Gain insights into the income levels of your audience.
- Education: Learn about the educational backgrounds of your customers.
- Gender: See the gender breakdown of your buyers.
- Marital Status: Understand the marital status distribution among your customers.
By leveraging these insights, you can:
- Optimise Listings: Adjust product descriptions and visuals to appeal to your core audience.
- Enhance Advertising: Create more effective Sponsored Brand and DSP campaigns with demographic insights.
Key features include:
- Age: Understand the age distribution of your customers.
- Income: Gain insights into the income levels of your audience.
- Education: Learn about the educational backgrounds of your customers.
- Gender: See the gender breakdown of your buyers.
- Marital Status: Understand the marital status distribution among your customers.
By leveraging these insights, you can:
- Optimise Listings: Adjust product descriptions and visuals to appeal to your core audience.
- Enhance Advertising: Create more effective Sponsored Brand and DSP campaigns with demographic insights.
Jun 02, 2025 12:00AM
Amazon reveals detailed shopper demographics at ASIN level. Brand Analytics now shows age, income, education, gender, and marital status data to help sellers optimize listings for target audiences.
Amazon Now Shares The Demographics Of Your Sales at ASIN Level!
Amazon now let's you see in Brand Analytics the demographics of your shoppers on an Asin Level!
You can see their Age, Income, Education, Gender and Marital Status!
This information is very important when it comes to creating and optimizing your listings to better understand the demographic the listings have to appeal to.
Amazon now let's you see in Brand Analytics the demographics of your shoppers on an Asin Level!
You can see their Age, Income, Education, Gender and Marital Status!
This information is very important when it comes to creating and optimizing your listings to better understand the demographic the listings have to appeal to.
Jun 02, 2025 12:00AM
Amazon launches AI-generated audio conversations for product reviews. Two AI voices discuss products while shopping, analyzing specs and customer feedback to create natural discussions. This new feature transforms e-commerce into a more conversational experience.
🚨 NEW FEATURE ALERT via Joanna Lambadjieva
Amazon just launched "Hear the highlights" - AI-generated audio conversations that discuss products while you shop 🎧
Instead of just reading reviews, you can now listen to two AI voices casually discussing whether that coffee maker is worth buying.
They analyze product specs, customer reviews, and web data to create natural-sounding conversations.
Why this matters for e-commerce:
Amazon is targeting "consideration purchases" where extra context drives conversions
Voice AI can now convey emotions and build connections, not just relay facts
This isn't replacing visual shopping - it's augmenting the experience
For sellers, this means rethinking how we structure product information. Our descriptions need to work for both human readers and AI systems that will transform them into audio narratives.
Amazon is strategically covering all voice commerce bases - from enhanced Alexa for complex tasks to these in-app audio summaries for active shopping.
The winners will be brands that use AI to enhance customer experience while maintaining authentic storytelling.
The future of e-commerce is becoming more conversational. Are you ready?
Shout & credit to Joanna Lambadjieva's awesome AI newsletter for dropping the tea!
Amazon just launched "Hear the highlights" - AI-generated audio conversations that discuss products while you shop 🎧
Instead of just reading reviews, you can now listen to two AI voices casually discussing whether that coffee maker is worth buying.
They analyze product specs, customer reviews, and web data to create natural-sounding conversations.
Why this matters for e-commerce:
Amazon is targeting "consideration purchases" where extra context drives conversions
Voice AI can now convey emotions and build connections, not just relay facts
This isn't replacing visual shopping - it's augmenting the experience
For sellers, this means rethinking how we structure product information. Our descriptions need to work for both human readers and AI systems that will transform them into audio narratives.
Amazon is strategically covering all voice commerce bases - from enhanced Alexa for complex tasks to these in-app audio summaries for active shopping.
The winners will be brands that use AI to enhance customer experience while maintaining authentic storytelling.
The future of e-commerce is becoming more conversational. Are you ready?
Shout & credit to Joanna Lambadjieva's awesome AI newsletter for dropping the tea!
Jun 02, 2025 12:00AM
Amazon's new AI search bar simplifies campaign filtering in Advertising Console. Users can now type natural language queries like "high ACOS campaigns" or "low converting campaigns" to instantly filter relevant results.
AMAZON ADDS SUPER COOL SEARCH BAR IN THE ADVERTISING CONSOLE!
Amazon added a new (Most Likely AI Powered) search bar in their Advertising Console where you can search simple queries such as,
"High Acos campaigns"
"Low converting campaigns"
"All good vitamin C campaigns"
"all bad campaigns"
and Amazon interprets the query into a filter and shows you the campaigns meeting that criteria!
Pretty cool and useful especially for some that is not a pro at this.
Amazon added a new (Most Likely AI Powered) search bar in their Advertising Console where you can search simple queries such as,
"High Acos campaigns"
"Low converting campaigns"
"All good vitamin C campaigns"
"all bad campaigns"
and Amazon interprets the query into a filter and shows you the campaigns meeting that criteria!
Pretty cool and useful especially for some that is not a pro at this.
Jun 02, 2025 12:00AM
Amazon Ads API unifies campaign endpoints into single interface. New update reduces 190 API variations to 16, streamlining development and maintenance of ad tools while simplifying documentation for non-technical users.
A very exciting release for those of us on the Ad-Tech side that work with the Amazon Ads API.
This rollout gives a single, unified API for all Sponsored Ads Campaign endpoints.
Prior to this, as the text says, there are over 190 variations across all 4 Ad Types for create/read/update/delete operations.
Reducing this to 16 by having one single API will greatly simplify not only the buildout of new tools like Bulk Launchers, Search Term Scrapers, Bid Optimizers, etc, but it also helps with maintenance.
Here's a link to the docs: https://lnkd.in/gfGATJAN
I was able to experiment with this while it was still closed, and I do feel quite confident that this will be a big win on the product/dev side.
This also simplifies the docs overall for those who are not tech-savvy and need to have a minimal understanding of the API to relay instructions to their developers.
If you want to check out an Onboarding tool I build that relies heavily on the Campaign Management endpoints, check out this post: https://lnkd.in/gkcYnjux
Amazon Marketing Stream will also be positively impacted by this update – check out this post on all things Stream: https://lnkd.in/gtQacm4Q
Need help getting started in the Ads API? DM me! I’m always here to help.
This rollout gives a single, unified API for all Sponsored Ads Campaign endpoints.
Prior to this, as the text says, there are over 190 variations across all 4 Ad Types for create/read/update/delete operations.
Reducing this to 16 by having one single API will greatly simplify not only the buildout of new tools like Bulk Launchers, Search Term Scrapers, Bid Optimizers, etc, but it also helps with maintenance.
Here's a link to the docs: https://lnkd.in/gfGATJAN
I was able to experiment with this while it was still closed, and I do feel quite confident that this will be a big win on the product/dev side.
This also simplifies the docs overall for those who are not tech-savvy and need to have a minimal understanding of the API to relay instructions to their developers.
If you want to check out an Onboarding tool I build that relies heavily on the Campaign Management endpoints, check out this post: https://lnkd.in/gkcYnjux
Amazon Marketing Stream will also be positively impacted by this update – check out this post on all things Stream: https://lnkd.in/gtQacm4Q
Need help getting started in the Ads API? DM me! I’m always here to help.
Jun 02, 2025 12:00AM
AI-only management led to significant campaign inefficiencies. Human optimization over 22 days increased traffic by 15% and orders by 30%, proving AI-human collaboration delivers better results than AI alone.
Last month, while auditing one of the accounts, we discovered many missed opportunities. The account was entirely managed by AI, with no human intervention, and we found a few important issues such as:
- AI created 200+ ad groups per SD campaign, each tied to a product line, with product targets pulled from SP/SB search terms.
- Most product targets were irrelevant (e.g., books or unrelated items), with daily additions from STRs leading to approximately 50% wasted spend across SD, SP, and SB campaigns.
- Bid optimization was ineffective, with frequent micro-adjustments (e.g., $0.06 to $0.07) that had no real impact on performance.
- Negative keyword logic was flawed, often blocking relevant terms and failing to differentiate between generic, relevant, and poor-performing keywords.
After optimizing the same account for 22 days, we increased overall relevant traffic by 15% and NTB orders by 30%. All of this was achieved after restructuring the campaigns and correcting the keyword and product targeting.
Just think how much potential the account had that was not fully explored due to AI-only optimizations.
For any account, I believe a combination of AI and human oversight is the best approach, as it can significantly enhance performance.
- AI created 200+ ad groups per SD campaign, each tied to a product line, with product targets pulled from SP/SB search terms.
- Most product targets were irrelevant (e.g., books or unrelated items), with daily additions from STRs leading to approximately 50% wasted spend across SD, SP, and SB campaigns.
- Bid optimization was ineffective, with frequent micro-adjustments (e.g., $0.06 to $0.07) that had no real impact on performance.
- Negative keyword logic was flawed, often blocking relevant terms and failing to differentiate between generic, relevant, and poor-performing keywords.
After optimizing the same account for 22 days, we increased overall relevant traffic by 15% and NTB orders by 30%. All of this was achieved after restructuring the campaigns and correcting the keyword and product targeting.
Just think how much potential the account had that was not fully explored due to AI-only optimizations.
For any account, I believe a combination of AI and human oversight is the best approach, as it can significantly enhance performance.
May 26, 2025 12:00AM
Amazon KDP offers custom text ads for book promotion. This feature allows sellers to add personalized copy to their sponsored product campaigns, setting it apart from standard Amazon advertising options.
We've recently onboarded an Amazon KDP account, and during the process of setting up Sponsored Product campaigns, I came across a feature that deserves more attention across Amazon advertising.
When launching Sponsored Product campaigns in KDP AMS, sellers are given two ad format options:
1. Standard Ad - similar to what's available in regular Amazon ad accounts.
2. Custom Text Ad - This is where things get interesting. This format allows sellers to add custom ad copy to highlight product benefits, key bullet points, or a compelling hook about the book.
This level of control over ad messaging is incredibly powerful. It gives sellers the opportunity to speak directly to potential readers with context and persuasion, something that's sorely missing in traditional Sponsored Product ads.
Imagine being able to tailor your ad message to resonate with your audience across all Amazon categories, not just in books. It could be a game changer for click-through rates and overall ad performance.
I hope Amazon considers expanding this feature beyond KDP. It’s a step in the right direction for more effective and engaging advertising.
When launching Sponsored Product campaigns in KDP AMS, sellers are given two ad format options:
1. Standard Ad - similar to what's available in regular Amazon ad accounts.
2. Custom Text Ad - This is where things get interesting. This format allows sellers to add custom ad copy to highlight product benefits, key bullet points, or a compelling hook about the book.
This level of control over ad messaging is incredibly powerful. It gives sellers the opportunity to speak directly to potential readers with context and persuasion, something that's sorely missing in traditional Sponsored Product ads.
Imagine being able to tailor your ad message to resonate with your audience across all Amazon categories, not just in books. It could be a game changer for click-through rates and overall ad performance.
I hope Amazon considers expanding this feature beyond KDP. It’s a step in the right direction for more effective and engaging advertising.
May 26, 2025 12:00AM
Amazon's Pan-European shift demands vendor adaptation by 2025. Brands must establish central teams for EU negotiations while maintaining local teams for market-specific operations.
There's no denying it: #Amazon is maturing its Pan-European Vendor Management structures in FMCG categories.
Vendors who refuse to work with Amazon on a regional level will face major challenges in 2025/26:
❌ Expansion into new markets will be put on hold
❌ Smaller markets will be left without Vendor Manager support
❌ Limited access to EU initiatives and programs
So how should brands react?
» 𝗕𝘆 𝘁𝗿𝗮𝗻𝘀𝗳𝗼𝗿𝗺𝗶𝗻𝗴 𝘁𝗵𝗲𝗶𝗿 𝗮𝗰𝗰𝗼𝘂𝗻𝘁 𝗺𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁 𝘀𝘁𝗿𝘂𝗰𝘁𝘂𝗿𝗲𝘀 𝘄𝗶𝘁𝗵 𝘁𝗵𝗲 𝗼𝗻𝗹𝗶𝗻𝗲 𝗿𝗲𝘁𝗮𝗶𝗹𝗲𝗿. «
This doesn't mean you have to change your internal P/L ownership structures.
But it means that you must grant a central team the mandate to negotiate terms on behalf of EU markets.
So if you want to create an effective Pan-European Amazon management, you need to know how to separate tasks between your local and regional teams:
🇩🇪🇬🇧🇪🇸 𝗟𝗼𝗰𝗮𝗹 𝘁𝗲𝗮𝗺𝘀 𝘁𝗮𝗸𝗲 𝗼𝘄𝗻𝗲𝗿𝘀𝗵𝗶𝗽 𝗼𝗳:
1- Selection management
2- Shopper activation campaigns
3- Local P/L account management
🇪🇺 𝗥𝗲𝗴𝗶𝗼𝗻𝗮𝗹 𝘁𝗲𝗮𝗺𝘀 𝘁𝗮𝗸𝗲 𝗼𝘄𝗻𝗲𝗿𝘀𝗵𝗶𝗽 𝗼𝗳:
1- Annual vendor negotiations
2- Supply chain and cost-saving initiatives
3- Portfolio innovation and reporting workstreams
Need clarity on your roadmap to a pan-European account management structure with Amazon? Feel free to get in touch.
---
How are you responding to Amazon's push for Pan-EU ownership structures?
Let me know in the comments.
Vendors who refuse to work with Amazon on a regional level will face major challenges in 2025/26:
❌ Expansion into new markets will be put on hold
❌ Smaller markets will be left without Vendor Manager support
❌ Limited access to EU initiatives and programs
So how should brands react?
» 𝗕𝘆 𝘁𝗿𝗮𝗻𝘀𝗳𝗼𝗿𝗺𝗶𝗻𝗴 𝘁𝗵𝗲𝗶𝗿 𝗮𝗰𝗰𝗼𝘂𝗻𝘁 𝗺𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁 𝘀𝘁𝗿𝘂𝗰𝘁𝘂𝗿𝗲𝘀 𝘄𝗶𝘁𝗵 𝘁𝗵𝗲 𝗼𝗻𝗹𝗶𝗻𝗲 𝗿𝗲𝘁𝗮𝗶𝗹𝗲𝗿. «
This doesn't mean you have to change your internal P/L ownership structures.
But it means that you must grant a central team the mandate to negotiate terms on behalf of EU markets.
So if you want to create an effective Pan-European Amazon management, you need to know how to separate tasks between your local and regional teams:
🇩🇪🇬🇧🇪🇸 𝗟𝗼𝗰𝗮𝗹 𝘁𝗲𝗮𝗺𝘀 𝘁𝗮𝗸𝗲 𝗼𝘄𝗻𝗲𝗿𝘀𝗵𝗶𝗽 𝗼𝗳:
1- Selection management
2- Shopper activation campaigns
3- Local P/L account management
🇪🇺 𝗥𝗲𝗴𝗶𝗼𝗻𝗮𝗹 𝘁𝗲𝗮𝗺𝘀 𝘁𝗮𝗸𝗲 𝗼𝘄𝗻𝗲𝗿𝘀𝗵𝗶𝗽 𝗼𝗳:
1- Annual vendor negotiations
2- Supply chain and cost-saving initiatives
3- Portfolio innovation and reporting workstreams
Need clarity on your roadmap to a pan-European account management structure with Amazon? Feel free to get in touch.
---
How are you responding to Amazon's push for Pan-EU ownership structures?
Let me know in the comments.
May 26, 2025 12:00AM
Effective keyword management requires a systematic approach. The process involves four key stages: research, testing, analysis, and categorization. Keywords are then organized into performance-based groups for optimal campaign management.
👉 With right keyword research, you can maximize Reach
💪 With right keywords flow, you can maximize the Impact
It’s always equally important to organize your keywords into campaigns as much as it is to find them.
➡️ At a high level, it involves 4 stages:
Stage 1 - Keywords research
At this stage, we consider there's no data but initial judgment on keyword relevancy and the likelihood of their performance.
Stage 2 - Testing and Harvesting
2.a - Testing the initial list of KWs that are deemed relevant but not sure of the conversion, with Exact match
2.b - Harvesting
There could be various different ways shoppers could express their needs, not 100% captured in KW research.
The harvesting KWs are a mix of different key terms, targeted using broad & phrase match.
Stage 3 - Analysis
Looking at KWs performance
Stage 4 - Categorize KWs based on performance analysis
KWs with enough data can be moved into the following macro lists:
High relevance and high conversion
▪️ These are the specific & long-tail keywords with high conversion
▪️ Worth ranking for with high spend, for ranking
▪️ Must set up single KW campaigns, with placement adjustments and using exact match
▪️ Also worthwhile including in the listing search terms and content for organic push
High relevance and low conversion
▪️ Specific & long-tail keywords but with low conversion
▪️ Could still be worth ranking for with moderate spend allocation and bidding
▪️ Important to analyse why listing is not converting for these and look to make changes
▪️ Worthwhile including in the search terms and listing content
▪️ Single KW campaigns with placement adjustments
▪️ Exact match targeting
General KWs and Less relevant or somewhat related KWs
▪️ It's worthwhile setting up separate campaigns with less competitive bids. They usually have a higher search volume, and help get additional traffic & sales.
▪️ Separate campaign help control bids & budgets.
▪️ Recommended to create single KW campaigns.
▪️ For big list, splitting into small groups of 10-15 KWs is still effective; grouped based on relevancy and conversion.
▪️ These are also useful for setting up upper funnel strategies like awareness campaigns.
Not relevant KWs
▪️ These are usually bleeding keywords incurring wasted spend.
▪️ Mainly an exclusion list; negative KWs.
❕ except for some KWs you're still getting sales on. Those can be moved into the less relevant lists but excluded from other campaigns.
👉 The Flow
✔️ Continuous KW research & testing
✔️ Regular analysis of harvesting campaigns and adding those new KWs into the respective lists
✔️ Moving low data keywords to testing and then to the appropriate list
✔️ Moving irrelevant and not converting KWs into separate campaigns with low bid and excluding from all other broad and phrase campaigns.
💪 With right keywords flow, you can maximize the Impact
It’s always equally important to organize your keywords into campaigns as much as it is to find them.
➡️ At a high level, it involves 4 stages:
Stage 1 - Keywords research
At this stage, we consider there's no data but initial judgment on keyword relevancy and the likelihood of their performance.
Stage 2 - Testing and Harvesting
2.a - Testing the initial list of KWs that are deemed relevant but not sure of the conversion, with Exact match
2.b - Harvesting
There could be various different ways shoppers could express their needs, not 100% captured in KW research.
The harvesting KWs are a mix of different key terms, targeted using broad & phrase match.
Stage 3 - Analysis
Looking at KWs performance
Stage 4 - Categorize KWs based on performance analysis
KWs with enough data can be moved into the following macro lists:
High relevance and high conversion
▪️ These are the specific & long-tail keywords with high conversion
▪️ Worth ranking for with high spend, for ranking
▪️ Must set up single KW campaigns, with placement adjustments and using exact match
▪️ Also worthwhile including in the listing search terms and content for organic push
High relevance and low conversion
▪️ Specific & long-tail keywords but with low conversion
▪️ Could still be worth ranking for with moderate spend allocation and bidding
▪️ Important to analyse why listing is not converting for these and look to make changes
▪️ Worthwhile including in the search terms and listing content
▪️ Single KW campaigns with placement adjustments
▪️ Exact match targeting
General KWs and Less relevant or somewhat related KWs
▪️ It's worthwhile setting up separate campaigns with less competitive bids. They usually have a higher search volume, and help get additional traffic & sales.
▪️ Separate campaign help control bids & budgets.
▪️ Recommended to create single KW campaigns.
▪️ For big list, splitting into small groups of 10-15 KWs is still effective; grouped based on relevancy and conversion.
▪️ These are also useful for setting up upper funnel strategies like awareness campaigns.
Not relevant KWs
▪️ These are usually bleeding keywords incurring wasted spend.
▪️ Mainly an exclusion list; negative KWs.
❕ except for some KWs you're still getting sales on. Those can be moved into the less relevant lists but excluded from other campaigns.
👉 The Flow
✔️ Continuous KW research & testing
✔️ Regular analysis of harvesting campaigns and adding those new KWs into the respective lists
✔️ Moving low data keywords to testing and then to the appropriate list
✔️ Moving irrelevant and not converting KWs into separate campaigns with low bid and excluding from all other broad and phrase campaigns.
May 26, 2025 12:00AM
Amazon's new Sponsored Ads feature "Picks from Amazon Influencers" gains prominence in search results. Partnering with creators offers increased visibility through keyword searches.
A new type of Amazon Sponsored Ads becomes more significant in keyword search page - "Picks from Amazon Influencers".
If you work well with creators, you can definitely get much more exposure from keyword search results.
If you work well with creators, you can definitely get much more exposure from keyword search results.
May 26, 2025 12:00AM
Amazon restricts seller messaging with new policy changes. Sellers must use predefined templates and can no longer mark messages as important. Custom follow-ups and manual messaging flows need immediate revision to avoid enforcement.
Still relying on “[Important]” to make sure your message gets through?
That door just closed.
Many sellers treat Buyer-Seller Messaging like a safety net, a way to step in when something goes wrong or to add a human touch post-purchase.
But Amazon is tightening the rules.
Amazon has updated its communication policy to restrict how and when sellers can message buyers. And it’s not just about tone, it’s about control.
What’s changed:
• You can no longer flag a message as “[Important]” to override opt-outs
• Messages must now align with predefined “Permitted Message” categories
• Amazon is actively recommending sellers use its templates, which automatically include order IDs and enforce formatting and language guidelines
What’s allowed:
✔ Messages needed to complete the order (custom design, address clarification, returns)
✔ Review or feedback requests (once per order, without bias or incentives)
✔ Invoices and service scheduling
✔ Anything Amazon defines as “critical to fulfilling the purchase”
What’s not allowed:
✘ Thank you messages
✘ Marketing content or external links
✘ Emojis, oversized formatting, or images unrelated to the product
✘ Attempts to bypass buyer preferences by marking non-critical emails as “urgent”
Amazon isn’t trying to make your job harder.
It’s reshaping how buyer communication is handled, prioritizing consistency, compliance, and automation over personalization.
The strategic shift:
→ Amazon is reducing seller-led messaging in favor of system-led updates
→ Templates aren’t just convenient, they’re now protection
→ Messaging is being treated as a regulated space, not a freeform channel
This update should be a wake-up call if you still rely on custom follow-ups or manual messaging flows.
If your customer experience relies on messaging, it’s time to rethink that process.
If your templates don’t comply, you may already be at risk of message blocks or enforcement.
This is a signal that Amazon treats communication as infrastructure, not marketing.
That door just closed.
Many sellers treat Buyer-Seller Messaging like a safety net, a way to step in when something goes wrong or to add a human touch post-purchase.
But Amazon is tightening the rules.
Amazon has updated its communication policy to restrict how and when sellers can message buyers. And it’s not just about tone, it’s about control.
What’s changed:
• You can no longer flag a message as “[Important]” to override opt-outs
• Messages must now align with predefined “Permitted Message” categories
• Amazon is actively recommending sellers use its templates, which automatically include order IDs and enforce formatting and language guidelines
What’s allowed:
✔ Messages needed to complete the order (custom design, address clarification, returns)
✔ Review or feedback requests (once per order, without bias or incentives)
✔ Invoices and service scheduling
✔ Anything Amazon defines as “critical to fulfilling the purchase”
What’s not allowed:
✘ Thank you messages
✘ Marketing content or external links
✘ Emojis, oversized formatting, or images unrelated to the product
✘ Attempts to bypass buyer preferences by marking non-critical emails as “urgent”
Amazon isn’t trying to make your job harder.
It’s reshaping how buyer communication is handled, prioritizing consistency, compliance, and automation over personalization.
The strategic shift:
→ Amazon is reducing seller-led messaging in favor of system-led updates
→ Templates aren’t just convenient, they’re now protection
→ Messaging is being treated as a regulated space, not a freeform channel
This update should be a wake-up call if you still rely on custom follow-ups or manual messaging flows.
If your customer experience relies on messaging, it’s time to rethink that process.
If your templates don’t comply, you may already be at risk of message blocks or enforcement.
This is a signal that Amazon treats communication as infrastructure, not marketing.
May 26, 2025 12:00AM
Amazon's new Express Pay speeds up seller payouts from 3-5 days to under 24 hours. Future transactions may include a 50-cent fee.
Just find this interesting.
Amazon payouts used to take 3-5 days but they rolled out this "Express Pay" that is supposed to take less than 24 hours.
Saying they may charge 50 cents per transaction in the future is just kinda interesting.
Assume it is basically 50c total.
Amazon payouts used to take 3-5 days but they rolled out this "Express Pay" that is supposed to take less than 24 hours.
Saying they may charge 50 cents per transaction in the future is just kinda interesting.
Assume it is basically 50c total.
May 26, 2025 12:00AM
Nike returns to Amazon as running shoe brands HOKA and Brooks dominate. Brands investing heavily in advertising, like Brooks and New Balance, control the market while Nike's minimal ad spend through resellers limits their comeback potential.
Nike is returning to Amazon after abandoning the platform years ago. They're trying to reclaim their running shoe dominance.
However, the truth is...
Smaller brands like HOKA and Brooks have completely overtaken the category while Nike was gone.
The athletic footwear market is where technology meets fashion meets health. It's a place of constant innovation, with companies fighting to create the perfect shoe.
But right now, the competition is running away from them..........
Below we're showing how the market share has changed in the previous 12 months. Here the list of winners:
HOKA
New Balance
Altra
ON
The losers:
Saucony
Brooks
Under ARmour
Adidas
Nike
ASICS
ASICS and Nike are the big losers for the year. It's hard to say Brooks is a loser when they already have 26% market share. But holy moly HOKA. As an avid runner myself, I like them. Seems like Amazon shoppers agree.
Serious runners will purchase 2-3 shoes a year. It's basically a consumable product with that repeat purchase rate. And runners are often worth winning over as they don't brand hop that much.
Here are a few more data points that make the story better.
Nike resellers advertise to sell Nike products. But since they don't act like the brand, they don't invest like the brand. They are spending less than 4% of the advertising spend on the category despite having 8% of the market. Brooks/ASICS/New Balance make up over 50% of the advertising spend on the category. With that investment, expect them to continue winning the mens shoes category.
TAKEAWAY
Investing into the channel often leads to winning the channel. Amazon isn't a set it and forget it. You can't rely on 3P sellers do what's in your brands best interest. HOKA's insane growth might not last forever, but for now.... America likes them a lot more than they used to.
Will Nike retake the throne? Will Phil Knights love of running get back to center stage?
However, the truth is...
Smaller brands like HOKA and Brooks have completely overtaken the category while Nike was gone.
The athletic footwear market is where technology meets fashion meets health. It's a place of constant innovation, with companies fighting to create the perfect shoe.
But right now, the competition is running away from them..........
Below we're showing how the market share has changed in the previous 12 months. Here the list of winners:
HOKA
New Balance
Altra
ON
The losers:
Saucony
Brooks
Under ARmour
Adidas
Nike
ASICS
ASICS and Nike are the big losers for the year. It's hard to say Brooks is a loser when they already have 26% market share. But holy moly HOKA. As an avid runner myself, I like them. Seems like Amazon shoppers agree.
Serious runners will purchase 2-3 shoes a year. It's basically a consumable product with that repeat purchase rate. And runners are often worth winning over as they don't brand hop that much.
Here are a few more data points that make the story better.
Nike resellers advertise to sell Nike products. But since they don't act like the brand, they don't invest like the brand. They are spending less than 4% of the advertising spend on the category despite having 8% of the market. Brooks/ASICS/New Balance make up over 50% of the advertising spend on the category. With that investment, expect them to continue winning the mens shoes category.
TAKEAWAY
Investing into the channel often leads to winning the channel. Amazon isn't a set it and forget it. You can't rely on 3P sellers do what's in your brands best interest. HOKA's insane growth might not last forever, but for now.... America likes them a lot more than they used to.
Will Nike retake the throne? Will Phil Knights love of running get back to center stage?
May 26, 2025 12:00AM
Sora outperforms Amazon AI in ad creative performance. Test results show Sora-generated images delivered lower ACOS and higher sales in 3 out of 4 weeks, with superior visual quality and professional appearance.
Have you ever thought that which creative tool actually drives better results on Amazon Ads?
I was very curious before.
So I ran a small test comparing creatives made using Sora vs the creatives generated by Amazon AI (the one which you see in SB campaign)
And the results?
Sora came out on top.
Across 3 out of 4 weeks, ads using Sora creatives had lower ACOS and higher sales.
Sure, there was one week where Amazon’s creative assest performed well, but the consistency and visual quality of Sora made images really stood out. Also I noticed that when you create images on sora, it looks way better then the creatives made by Amazon Ai. They just look more professional, more realistic and that clearly reflects in performance.
I was very curious before.
So I ran a small test comparing creatives made using Sora vs the creatives generated by Amazon AI (the one which you see in SB campaign)
And the results?
Sora came out on top.
Across 3 out of 4 weeks, ads using Sora creatives had lower ACOS and higher sales.
Sure, there was one week where Amazon’s creative assest performed well, but the consistency and visual quality of Sora made images really stood out. Also I noticed that when you create images on sora, it looks way better then the creatives made by Amazon Ai. They just look more professional, more realistic and that clearly reflects in performance.
May 26, 2025 12:00AM
Amazon's AI Creative Studio makes ad creation effortless. Simply input your ASIN for instant, high-quality product images. The tool offers multiple formats, styles, and effects while automating asset creation for various Amazon ad types.
Amazon’s AI Creative Studio | Major Unlock 🚨
No more excuses for bad creative.
No more generic ads that are lacking the appropriate assets.
With Amazon’s AI Creative Studio, you don’t need to be a prompt engineer or design wizard.
Just drop in your ASIN, maybe add a short prompt—and boom.
Instant, high-quality creative tailored to your product.
Here’s what I love most ⬇️
🔶 Creative Studio allows you to select the aspect ratio for any of Amazon Ad products, so you immediately get an image that fits.
🔶 You don't NEED to add a prompt, Amazon will create images for you based on your ASIN, this is FANTASTIC for beginners.
🔶 You have the ability to choose between many different styles, and effects.
🔶 Amazon is adding the ability to create multi-product images, great for Sponsored Brand ads or Posts.
🔶 You can create live images with subtle motion, restyle images, extend images, edit images, or create lifestyle images
Key callouts -
🔑 I love that AI Creative Studio takes the heavy lifting off of prompt building by pulling in relevant ASIN information.
🔑 AI Creative Studio allows you to design creatives that have Amazon's end products in mind, which drives an increased level of operational efficiency that other AI products can't compete with.
(You can build assets with the appropriate aspect ration in mind, and then download them directly to Creative Assets)
The most immediate way to utilize AI Creative Studio in order to drive a noticeable business impact?
✅ Streamline your Amazon Posts creation.
✅ Segment your Sponsored Brand ads into smaller audience buckets and create headline images that are precisely aligned with your targeting in order to drive a dynamic- like ad experience.
No more excuses for bad creative.
No more generic ads that are lacking the appropriate assets.
With Amazon’s AI Creative Studio, you don’t need to be a prompt engineer or design wizard.
Just drop in your ASIN, maybe add a short prompt—and boom.
Instant, high-quality creative tailored to your product.
Here’s what I love most ⬇️
🔶 Creative Studio allows you to select the aspect ratio for any of Amazon Ad products, so you immediately get an image that fits.
🔶 You don't NEED to add a prompt, Amazon will create images for you based on your ASIN, this is FANTASTIC for beginners.
🔶 You have the ability to choose between many different styles, and effects.
🔶 Amazon is adding the ability to create multi-product images, great for Sponsored Brand ads or Posts.
🔶 You can create live images with subtle motion, restyle images, extend images, edit images, or create lifestyle images
Key callouts -
🔑 I love that AI Creative Studio takes the heavy lifting off of prompt building by pulling in relevant ASIN information.
🔑 AI Creative Studio allows you to design creatives that have Amazon's end products in mind, which drives an increased level of operational efficiency that other AI products can't compete with.
(You can build assets with the appropriate aspect ration in mind, and then download them directly to Creative Assets)
The most immediate way to utilize AI Creative Studio in order to drive a noticeable business impact?
✅ Streamline your Amazon Posts creation.
✅ Segment your Sponsored Brand ads into smaller audience buckets and create headline images that are precisely aligned with your targeting in order to drive a dynamic- like ad experience.
May 19, 2025 12:00AM
Amazon's Climate Pledge Friendly badge drives 12% more sales and better rankings. Products with this certification get more visibility, promotions, and algorithm weight, making it a crucial factor for marketplace success beyond sustainability.
Not all badges are created equal on Amazon. This one is way different.
Everyone talks about sustainability, but the real benefit sellers get from it doesn't relate to being "eco-friendly"
The Climate Pledge Friendly badge might be the biggest sales hack no one’s talking about.
Because most brands still treat it like a checkbox. A green sticker. A marketing extra.
And that’s a problem.
It’s not just about saving the planet.
It’s about ranking higher.
Selling faster.
And winning where other listings can’t even compete.
In a conversation with Zac Ludington from Amazon’s CPF team (shoutout to Carbon6 for making it happen), we went deeper than the usual talking points.
We talked about performance.
Since launch, the CPF program has triggered over 100 million “switches.”
That’s not vanity data. That’s 100 million times a customer chose a Climate Pledge Friendly product over a one without a badge.
Not just because they are being nice and saving the planet, but because Amazon rewards products in this program with:
✔ More impressions in search
✔ More eligibility for promotions
✔ More trust signals on the page
✔ More weight in the algorithm over time
In numbers, it would be:
10% higher page views than comparable non-certified products.
and a 12% lift on sales, as Zac mentioned.
That translates into More sales. More conversion. Less ad dependency. Just from being there, you are already gaining awareness.
But here’s what sellers need to understand:
This is not about painting your listing green.
This is about redesigning your product to work better for the system.
That means brands that optimize for CPF are fixing the exact things that hurt their margins, slow their growth, and limit their exposure.
And Amazon notices.
It pushes those listings forward not just because they look good, but because they operate better.
So if your product can qualify for CPF and you’re not pursuing it, you’re leaving high-intent visibility and recurring sales on the table.
And as we head into a marketplace where intent-based discovery is growing (think Rufus), CPF becomes more than just a badge.
It becomes the backbone of how Amazon filters what should show up first.
Because in 2025, “relevant” won’t mean what’s cheapest.
It’ll mean what fits best, what Amazon values, and what customers expect.
So no, this isn’t about ethics.
It’s about efficiency.
Everyone talks about sustainability, but the real benefit sellers get from it doesn't relate to being "eco-friendly"
The Climate Pledge Friendly badge might be the biggest sales hack no one’s talking about.
Because most brands still treat it like a checkbox. A green sticker. A marketing extra.
And that’s a problem.
It’s not just about saving the planet.
It’s about ranking higher.
Selling faster.
And winning where other listings can’t even compete.
In a conversation with Zac Ludington from Amazon’s CPF team (shoutout to Carbon6 for making it happen), we went deeper than the usual talking points.
We talked about performance.
Since launch, the CPF program has triggered over 100 million “switches.”
That’s not vanity data. That’s 100 million times a customer chose a Climate Pledge Friendly product over a one without a badge.
Not just because they are being nice and saving the planet, but because Amazon rewards products in this program with:
✔ More impressions in search
✔ More eligibility for promotions
✔ More trust signals on the page
✔ More weight in the algorithm over time
In numbers, it would be:
10% higher page views than comparable non-certified products.
and a 12% lift on sales, as Zac mentioned.
That translates into More sales. More conversion. Less ad dependency. Just from being there, you are already gaining awareness.
But here’s what sellers need to understand:
This is not about painting your listing green.
This is about redesigning your product to work better for the system.
That means brands that optimize for CPF are fixing the exact things that hurt their margins, slow their growth, and limit their exposure.
And Amazon notices.
It pushes those listings forward not just because they look good, but because they operate better.
So if your product can qualify for CPF and you’re not pursuing it, you’re leaving high-intent visibility and recurring sales on the table.
And as we head into a marketplace where intent-based discovery is growing (think Rufus), CPF becomes more than just a badge.
It becomes the backbone of how Amazon filters what should show up first.
Because in 2025, “relevant” won’t mean what’s cheapest.
It’ll mean what fits best, what Amazon values, and what customers expect.
So no, this isn’t about ethics.
It’s about efficiency.
May 19, 2025 12:00AM
Amazon tightens Seller Fulfilled Prime rules from June 2025. New standards include three annual trial attempts, minimum shipping volumes, and stricter monitoring. Sellers must maintain consistent performance or risk losing Prime status.
The self-fulfilled Amazon Prime badge just got new rules
Starting June 29, 2025, new guidelines will rule the Seller Fulfilled Prime program.
Here’s what matters most:
✅ Three strikes per year
You only get three SFP trial attempts each calendar year. No more unlimited retries.
✅ No trial graduation near big events
Amazon will block trial graduation during sales periods like Prime Day and Black Friday. You’ll have to wait until those windows pass.
✅ Minimum shipping volume required
If you don’t ship at least 100 SFP packages each month, Amazon may limit how many Prime orders you can get daily.
✅ Misclassified products? Say goodbye to Prime
If you incorrectly size or misclassify products multiple times, Amazon can block your Prime eligibility.
✅ Two-week appeal window
You’ll now have 14 days to submit appeals if your performance drops below the required threshold.
✅ Performance protection is expanding
If your shipping is impacted by major disruptions (like a hurricane or system-wide issue), Amazon won’t count those misses against you.
Plus, using features like OTDR protection and Shipping Settings Automation gives you even more coverage.
So what? Why does this matter?
Because Amazon is raising the bar.
Seller Fulfilled Prime isn’t just a badge anymore. It’s a contract. With rules. With limits. And with tighter monitoring.
Amazon isn’t just looking at your ability to ship fast. They’re looking at your ability to deliver consistently, under pressure, and at scale.
This isn’t optional.
If you fail to meet these new standards, it’s not just a little slip. You get left off the shelf.
If you want the Prime badge, you’ll need to prove you can deliver.
My advice?
If you're planning to join SFP, make sure your systems are built for the long run, not just the trial.
And if you're already in, this is your cue to clean up workflows, double-check classifications, and monitor delivery metrics closely.
Let’s make sure your backend matches your customer promise.
Starting June 29, 2025, new guidelines will rule the Seller Fulfilled Prime program.
Here’s what matters most:
✅ Three strikes per year
You only get three SFP trial attempts each calendar year. No more unlimited retries.
✅ No trial graduation near big events
Amazon will block trial graduation during sales periods like Prime Day and Black Friday. You’ll have to wait until those windows pass.
✅ Minimum shipping volume required
If you don’t ship at least 100 SFP packages each month, Amazon may limit how many Prime orders you can get daily.
✅ Misclassified products? Say goodbye to Prime
If you incorrectly size or misclassify products multiple times, Amazon can block your Prime eligibility.
✅ Two-week appeal window
You’ll now have 14 days to submit appeals if your performance drops below the required threshold.
✅ Performance protection is expanding
If your shipping is impacted by major disruptions (like a hurricane or system-wide issue), Amazon won’t count those misses against you.
Plus, using features like OTDR protection and Shipping Settings Automation gives you even more coverage.
So what? Why does this matter?
Because Amazon is raising the bar.
Seller Fulfilled Prime isn’t just a badge anymore. It’s a contract. With rules. With limits. And with tighter monitoring.
Amazon isn’t just looking at your ability to ship fast. They’re looking at your ability to deliver consistently, under pressure, and at scale.
This isn’t optional.
If you fail to meet these new standards, it’s not just a little slip. You get left off the shelf.
If you want the Prime badge, you’ll need to prove you can deliver.
My advice?
If you're planning to join SFP, make sure your systems are built for the long run, not just the trial.
And if you're already in, this is your cue to clean up workflows, double-check classifications, and monitor delivery metrics closely.
Let’s make sure your backend matches your customer promise.
May 19, 2025 12:00AM
New search bid feature targets users who previously clicked or added items to cart. Enhanced targeting precision allows better control over search campaign performance.
Seeing another pretty useful bid boost capability via SB & SBV - Ability to boost to those who either clicked prior, or added to cart! Loving the direction - More granularity & precision in Search campaigns! 👏
