New: Amazon Vendor Central has rolled out a new catalog portal that looks eerily similar to Seller Central. Is the VC/SC merge coming?
Years ago I predicted we would see a merge between the platforms
A couple days ago we saw a VC purge
And today we see a new portal
The signs are coming that we're going to see a merge between Vendor and Seller Central.
What could this mean to everyone? A single portal for all sellers. Perhaps some of the outdated VC garbage UI gets revamped.
Perhaps VC sellers finally get Brand Analytics
Perhaps VC sellers don't have to pay for premium A+ content which is free on Seller Central.
Time will tell.
What do you think?
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Sep 16, 2024 12:00AM
Amazon Inspire updates with new tile-based interface in US. Users can now choose from multiple content options based on their interests. The update offers improved navigation and more starting choices.
Quick new update for Amazon Inspire launched this week in US with a new opening view that goes FROM just one video/still image TO a series of tiles that the consumer can chose which one looks most interesting to them. It appears that the tiles are based on the interested categories that you have chosen upon starting your initial Inspire journey. Overall, subjectively looks a bit better with more options to start and easy to navigate.
Could there be a future with different tiles sorted by social media partners like Pinterest, TikTok and/or Honest Review videos or New Items & Paid Videos so that the groups are categorized as easy to "promote" or find?
Could there be a future with different tiles sorted by social media partners like Pinterest, TikTok and/or Honest Review videos or New Items & Paid Videos so that the groups are categorized as easy to "promote" or find?
Sep 16, 2024 12:00AM
Amazon Vendor Managers change positions every 13 1/2 months on average. This high turnover complicates supplier relationships and commercial agreements. Brands can mitigate this by confirming everything in writing and building senior relationships.
Vendor Managers change positions every 13.5 months on average.
The result?
โ High turnover and fragile supplier relationships.
Amazon buyers don't have incentives to build deep ties with their accounts.
And once they move positions, their successor will have to start from scratch.
This complicates the execution of commercial agreements, as the new buyer has little prior knowledge and may be overcautious to avoid making financial mistakes.
So what can brands do?
โ Two things:
๐๐ถ๐ฟ๐๐, ๐ต๐ฎ๐๐ฒ ๐ฒ๐๐ฒ๐ฟ๐๐๐ต๐ถ๐ป๐ด ๐ฐ๐ผ๐ป๐ณ๐ถ๐ฟ๐บ๐ฒ๐ฑ ๐ถ๐ป ๐๐ฟ๐ถ๐๐ถ๐ป๐ด.
This allows you to have a written track record of what has been said and agreed. And avoids you being at the mercy of your new VMโs should your buyer suddenly change.
๐ฆ๐ฒ๐ฐ๐ผ๐ป๐ฑ, ๐ฏ๐๐ถ๐น๐ฑ ๐๐ฒ๐ป๐ถ๐ผ๐ฟ ๐ฟ๐ฒ๐น๐ฎ๐๐ถ๐ผ๐ป๐๐ต๐ถ๐ฝ๐.
If you don't know the manager of your buyer, ensure you get an introductory meeting booked with them.
The fast-paced environment in which Amazon buyers operate puts vendors in charge of managing the relationship.
After all, hoping that your new buyer will be around longer than the previous one is a gamble that will harm your P&L.
---
How are you managing the high turnover of Vendor Managers in your business?
Let me know in the comments!
The result?
โ High turnover and fragile supplier relationships.
Amazon buyers don't have incentives to build deep ties with their accounts.
And once they move positions, their successor will have to start from scratch.
This complicates the execution of commercial agreements, as the new buyer has little prior knowledge and may be overcautious to avoid making financial mistakes.
So what can brands do?
โ Two things:
๐๐ถ๐ฟ๐๐, ๐ต๐ฎ๐๐ฒ ๐ฒ๐๐ฒ๐ฟ๐๐๐ต๐ถ๐ป๐ด ๐ฐ๐ผ๐ป๐ณ๐ถ๐ฟ๐บ๐ฒ๐ฑ ๐ถ๐ป ๐๐ฟ๐ถ๐๐ถ๐ป๐ด.
This allows you to have a written track record of what has been said and agreed. And avoids you being at the mercy of your new VMโs should your buyer suddenly change.
๐ฆ๐ฒ๐ฐ๐ผ๐ป๐ฑ, ๐ฏ๐๐ถ๐น๐ฑ ๐๐ฒ๐ป๐ถ๐ผ๐ฟ ๐ฟ๐ฒ๐น๐ฎ๐๐ถ๐ผ๐ป๐๐ต๐ถ๐ฝ๐.
If you don't know the manager of your buyer, ensure you get an introductory meeting booked with them.
The fast-paced environment in which Amazon buyers operate puts vendors in charge of managing the relationship.
After all, hoping that your new buyer will be around longer than the previous one is a gamble that will harm your P&L.
---
How are you managing the high turnover of Vendor Managers in your business?
Let me know in the comments!
Sep 16, 2024 12:00AM
New US import regulations reshape e-commerce landscape. Biden administration introduces stringent rules on imports, affecting Chinese sellers and benefiting U.S. retailers. Changes include tariff enforcement, tax compliance, and safety standards.
๐จ U.S. E-commerce Just Changed Forever๐ฅ
In a landmark policy adjustment, the Biden administration has introduced stringent regulations on imports, particularly impacting e-commerce giants like SHEIN, TEMU, and Chinese sellers on Amazon.
Are you as shocked as I am? This was not on my 2024 bingo card!
๐ก Here's how these changes are reshaping the landscape:
-Tariff Enforcement: Products previously benefiting from duty-free import under the $800 de minimis threshold now face Trump-era tariffs, closing a significant loophole.
-Tax Compliance: Imports below $800 now require the importer's social security number, enhancing tax accountability.
-Safety and Compliance: Products like toys and children's furniture must now come with compliance certificates, ensuring they meet U.S. safety standards even when imported in smaller, sub-$800 batches.
๐ต Losers:
-Direct Chinese retailers like Temu, Shein, and Aliexpress. Part of the reason they are so cheap is that they have thrived on the previous duty-free advantage. Those days are over.
-Fulfillment centers engaging in tax avoidance practices, primarily those in Canada and Mexico. Remember the manufacturing boom in Mexico that everyone was talking about? Those were predominantly Chinese-owned operations and now they're in a world of hurt.
-Air freight companies that capitalized on quick, low-cost shipments from China. They are going to be transporting way less crap from China now!
๐ Winners:
-Amazon and USA 3P sellers in general, by leveling the playing field against underpriced competitors.
If you are an American brand owner and comply with the Trump tariff laws, you should be popping champagne right about now. There will be a massive drop in competitors as they cannot cheat the system anymore.
To each of you who called your state representative over the past year, THANK YOU. This is literal proof that being politically active matters.
Welcome to a new era of USA e-commerce where accountability and fair play are king.
Now, before you really start partying, a word of caution. This is what is called "Notice of Proposed Rulemaking" which means it has to go through a review process and be passed as law. Be patient. I suspect this will be passed ASAP since thousands of brand owners have lit up their representative's phones over the past year AND it's a non-partisan issue.
This is a HUGE win for American sellers!
--
P.S.
๐ Join over 20,000 brand owners like Simple Modern and HexClad who are soaring to new revenue records on Amazon while everyone else is asleep at the wheel.
Join the exclusive club here: https://lnkd.in/gvXshqgM
In a landmark policy adjustment, the Biden administration has introduced stringent regulations on imports, particularly impacting e-commerce giants like SHEIN, TEMU, and Chinese sellers on Amazon.
Are you as shocked as I am? This was not on my 2024 bingo card!
๐ก Here's how these changes are reshaping the landscape:
-Tariff Enforcement: Products previously benefiting from duty-free import under the $800 de minimis threshold now face Trump-era tariffs, closing a significant loophole.
-Tax Compliance: Imports below $800 now require the importer's social security number, enhancing tax accountability.
-Safety and Compliance: Products like toys and children's furniture must now come with compliance certificates, ensuring they meet U.S. safety standards even when imported in smaller, sub-$800 batches.
๐ต Losers:
-Direct Chinese retailers like Temu, Shein, and Aliexpress. Part of the reason they are so cheap is that they have thrived on the previous duty-free advantage. Those days are over.
-Fulfillment centers engaging in tax avoidance practices, primarily those in Canada and Mexico. Remember the manufacturing boom in Mexico that everyone was talking about? Those were predominantly Chinese-owned operations and now they're in a world of hurt.
-Air freight companies that capitalized on quick, low-cost shipments from China. They are going to be transporting way less crap from China now!
๐ Winners:
-Amazon and USA 3P sellers in general, by leveling the playing field against underpriced competitors.
If you are an American brand owner and comply with the Trump tariff laws, you should be popping champagne right about now. There will be a massive drop in competitors as they cannot cheat the system anymore.
To each of you who called your state representative over the past year, THANK YOU. This is literal proof that being politically active matters.
Welcome to a new era of USA e-commerce where accountability and fair play are king.
Now, before you really start partying, a word of caution. This is what is called "Notice of Proposed Rulemaking" which means it has to go through a review process and be passed as law. Be patient. I suspect this will be passed ASAP since thousands of brand owners have lit up their representative's phones over the past year AND it's a non-partisan issue.
This is a HUGE win for American sellers!
--
P.S.
๐ Join over 20,000 brand owners like Simple Modern and HexClad who are soaring to new revenue records on Amazon while everyone else is asleep at the wheel.
Join the exclusive club here: https://lnkd.in/gvXshqgM
Sep 15, 2024 12:00AM
Lowering TACoS requires strategic ad spend reduction. Calculate target budget, identify problem products, and cut ineffective spending. Focus on precision cuts that align with sales goals.
๐ Bringing Your Total ACoS Down from 15% to 10%?
Hereโs How to Do It.
If your goal is to lower your TACoS, slashing ad spend without a clear plan won't get you there.
Here's a quick way to find the right cuts:
1๏ธโฃ Calculate Your Goal Ad Spend: Take your total sales and calculate 10% of that. This number is your target ad budget.
2๏ธโฃ Find the Gap: Compare your current ad spend with your goal. The difference is what you need to cut.
3๏ธโฃ Identify the Problem Products: Figure out which products are the biggest contributor to your current high TACOS. (Hint: It's not always the highest spender.)
4๏ธโฃ๏ธ Work Backwards from Sales: Start by cutting the ad spend that isn't translating into ad sales. NOT only the ad targets that have the highest ad spend.
This isnโt about random cutsโitโs about making calculated moves to meet your goals with clarity and precision.
Ready to take control of your ad spend?
Letโs make it happen.
Hereโs How to Do It.
If your goal is to lower your TACoS, slashing ad spend without a clear plan won't get you there.
Here's a quick way to find the right cuts:
1๏ธโฃ Calculate Your Goal Ad Spend: Take your total sales and calculate 10% of that. This number is your target ad budget.
2๏ธโฃ Find the Gap: Compare your current ad spend with your goal. The difference is what you need to cut.
3๏ธโฃ Identify the Problem Products: Figure out which products are the biggest contributor to your current high TACOS. (Hint: It's not always the highest spender.)
4๏ธโฃ๏ธ Work Backwards from Sales: Start by cutting the ad spend that isn't translating into ad sales. NOT only the ad targets that have the highest ad spend.
This isnโt about random cutsโitโs about making calculated moves to meet your goals with clarity and precision.
Ready to take control of your ad spend?
Letโs make it happen.
Sep 15, 2024 12:00AM
Split testing challenges design assumptions. It provides data-driven insights, revealing what truly works rather than relying on personal preferences. This approach leads to improved results and customer-focused design.
๐ Gut feelings don't cut it in design: Enter split testing
As designers and marketers, we often think we know what looks best.
But here's the truth: our personal preferences don't always align with what drives results.
Enter split testing (A/B testing). It's not just a buzzword โ it's a game-changer.
Here's why:
โณData trumps opinion: Split tests provide hard evidence on what actually works, not what we think works.
โณUnexpected insights: Often, the version we least expect outperforms our 'favorite' design.
โณContinuous improvement: Regular testing leads to ongoing optimization and better results over time.
โณCustomer-centric approach: It puts the focus on what your audience responds to, not what you like.
โณROI boost: Even small improvements can lead to significant increases in conversions and sales.
Remember: In business, the most beautiful design is the one that brings in the most revenue.
Have you run split tests that surprised you?
Share your experiences below! ๐
As designers and marketers, we often think we know what looks best.
But here's the truth: our personal preferences don't always align with what drives results.
Enter split testing (A/B testing). It's not just a buzzword โ it's a game-changer.
Here's why:
โณData trumps opinion: Split tests provide hard evidence on what actually works, not what we think works.
โณUnexpected insights: Often, the version we least expect outperforms our 'favorite' design.
โณContinuous improvement: Regular testing leads to ongoing optimization and better results over time.
โณCustomer-centric approach: It puts the focus on what your audience responds to, not what you like.
โณROI boost: Even small improvements can lead to significant increases in conversions and sales.
Remember: In business, the most beautiful design is the one that brings in the most revenue.
Have you run split tests that surprised you?
Share your experiences below! ๐
Sep 15, 2024 12:00AM
Amazon now allows rule-breaking in product images. The company permits non-product objects and size information in hero images, contrary to official policy. This change aims to increase click-through rates and revenue for Amazon.
๐จ Amazon officially allows cheating ๐ข
Yup, you just read that and it's not just a fake hook to get you to read my post.
Amazon has made a colossal shift away from strict picture rules and is turning a blind eye to sellers bending the rules.
This is driven by the fact that breaking the published Amazon TOS image rules has resulted in unprecedented CTR which results in more money for Amazon.
Did the lightbulb turn on in your mind just now? I thought so.
Specifically, I'm talking about two things.
1. Non-product objects in your hero image:
That's the first picture I attached. See the flying blueberries? Not allowed according to Amazon but they allow it to be used across the board. This is especially important for supplement sellers. Fire up discussions with your designer and add some nice flavor imagery to your hero image and watch your CTR go through the roof.
2. Adding size info to your hero image:
Dawn and their cute little ducks. You've seen the commercials. You love Dawn. I love Dawn. America loves Dawn. Do you see the bubble in the bottom left of the picture below? Yup. 32.7 fluid ounces. Your title is not the only place you should add this. When it makes sense, add size details to your hero image. Do you really think customers care about the product matching what they see in the listing? I think 40,157 reviews and a 4.8 star rating tells you all you need to know.
These are just two of the ways Amazon is allowing brands to break the rules.
Sellers need to stop being so paranoid and embrace these opportunities while Amazon still allows them. You never know when they will change their mind. In the meantime, Amazon is turning a blind eye so go ahead and break the rules!
FYI, this is one of those RARE times when one of my posts will be encouraging you to break TOS rules on Amazon. In this case, the proof is in the pudding. The worst-case scenario is your listing getting suppressed until it's fixed. Ooooohhhhhh so scary! ๐คฃ
--
P.S.
๐ Join over 20,000 brand owners like Simple Modern and HexClad who are soaring to new revenue records on Amazon while everyone else is asleep at the wheel.
Join the exclusive club here: https://lnkd.in/gvXshqgM
Yup, you just read that and it's not just a fake hook to get you to read my post.
Amazon has made a colossal shift away from strict picture rules and is turning a blind eye to sellers bending the rules.
This is driven by the fact that breaking the published Amazon TOS image rules has resulted in unprecedented CTR which results in more money for Amazon.
Did the lightbulb turn on in your mind just now? I thought so.
Specifically, I'm talking about two things.
1. Non-product objects in your hero image:
That's the first picture I attached. See the flying blueberries? Not allowed according to Amazon but they allow it to be used across the board. This is especially important for supplement sellers. Fire up discussions with your designer and add some nice flavor imagery to your hero image and watch your CTR go through the roof.
2. Adding size info to your hero image:
Dawn and their cute little ducks. You've seen the commercials. You love Dawn. I love Dawn. America loves Dawn. Do you see the bubble in the bottom left of the picture below? Yup. 32.7 fluid ounces. Your title is not the only place you should add this. When it makes sense, add size details to your hero image. Do you really think customers care about the product matching what they see in the listing? I think 40,157 reviews and a 4.8 star rating tells you all you need to know.
These are just two of the ways Amazon is allowing brands to break the rules.
Sellers need to stop being so paranoid and embrace these opportunities while Amazon still allows them. You never know when they will change their mind. In the meantime, Amazon is turning a blind eye so go ahead and break the rules!
FYI, this is one of those RARE times when one of my posts will be encouraging you to break TOS rules on Amazon. In this case, the proof is in the pudding. The worst-case scenario is your listing getting suppressed until it's fixed. Ooooohhhhhh so scary! ๐คฃ
--
P.S.
๐ Join over 20,000 brand owners like Simple Modern and HexClad who are soaring to new revenue records on Amazon while everyone else is asleep at the wheel.
Join the exclusive club here: https://lnkd.in/gvXshqgM
Sep 15, 2024 12:00AM
Amazon terminates numerous 1P vendor accounts in mass action. Affected vendors must switch to Seller Central. This move indicates Vendor Central's shift towards exclusivity for enterprise brands, leaving smaller vendors with limited options.
๐จBreaking๐จ
Amazon just mass-terminated 1P vendor accounts.
The timing is brutal!
The only way forward for these vendors will be opening a Seller Central account.
This is further proof that Vendor Central is becoming exclusive to enterprise brands.
RIP small guys.
Amazon just mass-terminated 1P vendor accounts.
The timing is brutal!
The only way forward for these vendors will be opening a Seller Central account.
This is further proof that Vendor Central is becoming exclusive to enterprise brands.
RIP small guys.
Sep 15, 2024 12:00AM
Video ads lead Amazon PPC types with 48% ROAS. They outperform other ad formats, including sponsored products and display ads. This presents a significant opportunity for sellers, as video ads are currently underutilized on the platform.
What is the highest ROAS Amazon ad type?
8 PPC Types Ranked by ROAS ๐
1. Video ads (48%)
2. Sponsored products (39%)
3. DSP display ads (37%)
4. Sponsored brands (37%)
5. Sponsored display (35%)
6. Amazon Live (32%)
7. Amazon OTT (25%)
8,. Audio ads (25%)
๐ Video ads are CRUSHING IT! ๐
We are seeing similar results for our clients.
Video is no longer just a "nice to have",
Video is a MUST HAVE for Amazon success in 2024.
Here's the kicker:
Most sellers aren't using video effectively (or at all).
That means video ad spots are not being bid up.
And there's a HUGE opportunity for you.
Are you using video ads in your Amazon strategy?
Share your thoughts on video!๐
8 PPC Types Ranked by ROAS ๐
1. Video ads (48%)
2. Sponsored products (39%)
3. DSP display ads (37%)
4. Sponsored brands (37%)
5. Sponsored display (35%)
6. Amazon Live (32%)
7. Amazon OTT (25%)
8,. Audio ads (25%)
๐ Video ads are CRUSHING IT! ๐
We are seeing similar results for our clients.
Video is no longer just a "nice to have",
Video is a MUST HAVE for Amazon success in 2024.
Here's the kicker:
Most sellers aren't using video effectively (or at all).
That means video ad spots are not being bid up.
And there's a HUGE opportunity for you.
Are you using video ads in your Amazon strategy?
Share your thoughts on video!๐
Sep 15, 2024 12:00AM
Amazon's Rufus now includes sponsored ads in the US. This update integrates paid advertising into AI-driven product recommendations, potentially leveling the playing field for smaller brands but risking biased results.
๐จ New Update: Sponsored Ads as part of the Rufus chat!
If you were skeptical about this AI adoption, this update will confirm that it came to stay.
Sponsored ads will appear in Rufus-related placements (only in the US). The little shopping assistant is helping customers discover even more products, including your ads!
๐ก Hereโs the update:
As Rufus interacts with customers and answers their questions, your ads may appear alongside relevant suggestions.
Plus, Rufus can generate accompanying text based on the context of the conversation.
โข Campaign Reports: Rufus-related placements wonโt appear in your campaign metricsโฆ yet.
My take on this one?
After spending a lot of time researching and playing around with Rufus, I noticed it heavily prioritizes brand names instead of smaller but more successful brands on Amazon.
With ad placements now being integrated into Rufus, there may be an opportunity to level the playing field (at a cost, as always).
However, if the system learns that your products are more relevant than the big brand names, it might start prioritizing them in organic search.
This is very dangerous, though, because ad placement could lead to biased recommendations driven by paid advertising, which might undermine the promise of democratized search powered by hyper-personalization and semantic SEO.
I'm not sure Rufus is going this route if ads are to be served through it.
But as Rufus continues to reshape how customers search and shop, sellers can get their products in front of the right audience at the right time.
I am excited to see what is coming, but one thing is for sure: if you are not selling to AI, you are falling behind.
If you were skeptical about this AI adoption, this update will confirm that it came to stay.
Sponsored ads will appear in Rufus-related placements (only in the US). The little shopping assistant is helping customers discover even more products, including your ads!
๐ก Hereโs the update:
As Rufus interacts with customers and answers their questions, your ads may appear alongside relevant suggestions.
Plus, Rufus can generate accompanying text based on the context of the conversation.
โข Campaign Reports: Rufus-related placements wonโt appear in your campaign metricsโฆ yet.
My take on this one?
After spending a lot of time researching and playing around with Rufus, I noticed it heavily prioritizes brand names instead of smaller but more successful brands on Amazon.
With ad placements now being integrated into Rufus, there may be an opportunity to level the playing field (at a cost, as always).
However, if the system learns that your products are more relevant than the big brand names, it might start prioritizing them in organic search.
This is very dangerous, though, because ad placement could lead to biased recommendations driven by paid advertising, which might undermine the promise of democratized search powered by hyper-personalization and semantic SEO.
I'm not sure Rufus is going this route if ads are to be served through it.
But as Rufus continues to reshape how customers search and shop, sellers can get their products in front of the right audience at the right time.
I am excited to see what is coming, but one thing is for sure: if you are not selling to AI, you are falling behind.
Sep 15, 2024 12:00AM
Sponsored TV ads link to Brand Store pages. This update allows brands to direct category-specific search traffic to their Store pages using video creatives. Particularly beneficial for brands where category terms dominate search intent over branded terms.
Sponsored TV to Brand Store (including subpages)! Has anyone tested this out with strong results? Very excited about this rollout as we manage a few brands where the category essentially is our "brand defense..." i.e. sports apparel, watercraft, etc. where customer search intent is largely specific to category terms vs. branded terms ("tissues" as an example), so makes a ton of sense to test branding video creatives with traffic being pushed to a Store page!
Shoutout to Nick Amos for letting me steal this find for content purposes ๐
Shoutout to Nick Amos for letting me steal this find for content purposes ๐
Sep 15, 2024 12:00AM
A TikTok video boosted Amazon seller rank by 9,127% in 15 days. TikTok's #AmazonFinds trend drives product discovery and Amazon sales. eCommerce brands should create TikTok content to potentially increase their Amazon sales tenfold.
How a single TikTok video skyrocketed Amazon ranks by 9,127% (...steal this strategy for your eCommerce brand)
The power of hashtag#AmazonFinds is REAL.
With 64 billion views on TikTok, it's clear: People discover products on TikTok, then buy on Amazon.
Here's proof:
A TikTok video posted in April got 2.3M views in just 15 days.
The top comment?
"Sighs and opens up Amazon" - liked by 647 people.
The impact on Amazon sales was INSANE:
โ Seller rank jumped from 33,493 to 363 in the Home & Kitchen category
โ That's a 9,127% improvement... in 15 DAYS!
Why this matters for your eCommerce brand:
1๏ธโฃ TikTok is the new product discovery platform
2๏ธโฃ Viral content can lead to explosive Amazon sales
3๏ธโฃ You need a TikTok strategy... yesterday!
Don't sleep on this opportunity.
Start creating TikTok content for your products NOW.
You could be one viral video away from 10x-ing your Amazon sales.
Want to learn how to create viral TikTok content for your Amazon products?
The power of hashtag#AmazonFinds is REAL.
With 64 billion views on TikTok, it's clear: People discover products on TikTok, then buy on Amazon.
Here's proof:
A TikTok video posted in April got 2.3M views in just 15 days.
The top comment?
"Sighs and opens up Amazon" - liked by 647 people.
The impact on Amazon sales was INSANE:
โ Seller rank jumped from 33,493 to 363 in the Home & Kitchen category
โ That's a 9,127% improvement... in 15 DAYS!
Why this matters for your eCommerce brand:
1๏ธโฃ TikTok is the new product discovery platform
2๏ธโฃ Viral content can lead to explosive Amazon sales
3๏ธโฃ You need a TikTok strategy... yesterday!
Don't sleep on this opportunity.
Start creating TikTok content for your products NOW.
You could be one viral video away from 10x-ing your Amazon sales.
Want to learn how to create viral TikTok content for your Amazon products?
Sep 15, 2024 12:00AM
Smartphones dominate consumer attention. Amazon Inspire offers brands a new way to engage users through tailored content. This platform could put products in front of potential customers with every phone interaction.
Is this the secret of Brand Awareness on Amazon?
It's no secret that smartphones are the new gateways to consumer engagement.
In the US alone, people check their phones up to 58 times a day and spend over 5 hours daily on screen time on average.
But that's a reality, and the opportunity for brands to connect is massive and growing daily. With platforms like Amazon Inspire, your brand can move from being noticed to being experienced.
Imagine your products becoming the "I need this!" moment as users scroll through content tailored just for them.
As an example, TikTok has already shown us the power of discovery, with daily usage going from 27 minutes to almost an hour. THAT'S WILD.
In general, social media consumes roughly 2 hours and 24 minutes of an average user's daily internet time. That's why platforms like Amazon Inspire are becoming critical for brands to captivate and connect with potential customers.
Now, picture that level of engagement on Inspire, where sophisticated algorithms understand every swipe, like, and purchase.
Your brand could be in front of potential customers every time they pick up their phones. Whether Gen Z spends over 9 hours a day on their devices or Baby Boomers explore new apps, every interaction is a potential win.
But this is just my opinion, what do you say?
It's no secret that smartphones are the new gateways to consumer engagement.
In the US alone, people check their phones up to 58 times a day and spend over 5 hours daily on screen time on average.
But that's a reality, and the opportunity for brands to connect is massive and growing daily. With platforms like Amazon Inspire, your brand can move from being noticed to being experienced.
Imagine your products becoming the "I need this!" moment as users scroll through content tailored just for them.
As an example, TikTok has already shown us the power of discovery, with daily usage going from 27 minutes to almost an hour. THAT'S WILD.
In general, social media consumes roughly 2 hours and 24 minutes of an average user's daily internet time. That's why platforms like Amazon Inspire are becoming critical for brands to captivate and connect with potential customers.
Now, picture that level of engagement on Inspire, where sophisticated algorithms understand every swipe, like, and purchase.
Your brand could be in front of potential customers every time they pick up their phones. Whether Gen Z spends over 9 hours a day on their devices or Baby Boomers explore new apps, every interaction is a potential win.
But this is just my opinion, what do you say?
Sep 14, 2024 12:00AM
Amazon introduces AI-powered content generation for A+ modules. Users can select AI-ready modules, choose content fields, and input ASIN details. The feature simplifies content creation for brand-owned products, with some limitations on image generation for certain categories.
Amazon has introduced an AI-powered content generation feature in the Basic and Premium A+ modules, simplifying the content creation process.
Hereโs how you can use them-
1๏ธโฃ Check for modules marked as "AI ready"
2๏ธโฃ Click โSelect content to generate,โ and either "select all" or choose specific text and image fields you want to create AI generated content for.
3๏ธโฃ Only ASINS owned by brand can be used for content generation. The ASIN is required, but the other fields are optional.
4๏ธโฃ Some ASIN categories might not yet supporting image generation, so you have to check before moving ahead. Also, for mobile images, you have to adjust the position of the image.
To use AI effectively-
๐In Text Prompts - Focus on highlighting unique product features and benefits.
๐In Image Prompts - Explore different product angles or backgrounds.
I am planning to test this AI content and will definitely share my feedback and Result soon.
Hereโs how you can use them-
1๏ธโฃ Check for modules marked as "AI ready"
2๏ธโฃ Click โSelect content to generate,โ and either "select all" or choose specific text and image fields you want to create AI generated content for.
3๏ธโฃ Only ASINS owned by brand can be used for content generation. The ASIN is required, but the other fields are optional.
4๏ธโฃ Some ASIN categories might not yet supporting image generation, so you have to check before moving ahead. Also, for mobile images, you have to adjust the position of the image.
To use AI effectively-
๐In Text Prompts - Focus on highlighting unique product features and benefits.
๐In Image Prompts - Explore different product angles or backgrounds.
I am planning to test this AI content and will definitely share my feedback and Result soon.
Sep 14, 2024 12:00AM
Amazon introduces Brand Store targeting for Sponsored TV campaigns. This update allows advertisers to target their Brand Store and subpages, potentially increasing purchase frequency and average order value based on Amazon's 2022 data.
๐จ Exciting Amazon Sponsored TV Update! ๐จ
Amazon has just rolled out a new feature for Sponsored TV campaignsโyou can now target your Brand Store including all the subpages.
Why is this a big deal? According to Amazon's internal data from 2022, shoppers who visit a Brand Store:
โข ๐ Purchase 56.5% more frequently
โข ๐ณ Have a 67.1% higher average order value (AOV)
This update is a game-changer for advertisers looking to drive more engagement and conversions through their Brand Store experience.
Looking forward to seeing the impact on performance!
Amazon has just rolled out a new feature for Sponsored TV campaignsโyou can now target your Brand Store including all the subpages.
Why is this a big deal? According to Amazon's internal data from 2022, shoppers who visit a Brand Store:
โข ๐ Purchase 56.5% more frequently
โข ๐ณ Have a 67.1% higher average order value (AOV)
This update is a game-changer for advertisers looking to drive more engagement and conversions through their Brand Store experience.
Looking forward to seeing the impact on performance!
Sep 14, 2024 12:00AM
Store Spotlight campaigns are an underutilized yet powerful ad format. They drive revenue, increase store visits, and attract new-to-brand customers. Recent campaigns have shown impressive results, with high conversion rates and significant increases in visitors and orders.
Store Spotlight Campaigns
โก๏ธOne of the most underutilized ad formats in Sponsored Brands (SB) campaigns is the Store Spotlight. Weโve noticed that very few brands take advantage of this strategy, despite its significant potential. When used effectively, Store Spotlight campaigns can drive substantial revenue and boost visits to your store page, which in turn helps attract new-to-brand (NTB) customers and grow your brand following.
โก๏ธA larger brand following increases conversion opportunities and can attract more Subscribe & Save users. Additionally, you can create tailored promotions to target these visitors, further enhancing engagement.
โก๏ธSince last Q4, we've been running Store Spotlight campaigns, and theyโve significantly increased both visitors and orders across the three targeted store pages.
โก๏ธThis year alone, these campaigns have generated $94k in revenue with an ACOS of 20%. Notably, 46% of the orders were from new-to-brand (NTB) customers, and the conversion rate (CVR) for these campaigns stands at an impressive 24%โfar higher than any other Sponsored Brands (SB) ad type. The three subpages targeted under this campaign have seen over a 70% increase in both visitors and orders.
โก๏ธOne of the most underutilized ad formats in Sponsored Brands (SB) campaigns is the Store Spotlight. Weโve noticed that very few brands take advantage of this strategy, despite its significant potential. When used effectively, Store Spotlight campaigns can drive substantial revenue and boost visits to your store page, which in turn helps attract new-to-brand (NTB) customers and grow your brand following.
โก๏ธA larger brand following increases conversion opportunities and can attract more Subscribe & Save users. Additionally, you can create tailored promotions to target these visitors, further enhancing engagement.
โก๏ธSince last Q4, we've been running Store Spotlight campaigns, and theyโve significantly increased both visitors and orders across the three targeted store pages.
โก๏ธThis year alone, these campaigns have generated $94k in revenue with an ACOS of 20%. Notably, 46% of the orders were from new-to-brand (NTB) customers, and the conversion rate (CVR) for these campaigns stands at an impressive 24%โfar higher than any other Sponsored Brands (SB) ad type. The three subpages targeted under this campaign have seen over a 70% increase in both visitors and orders.
Sep 08, 2024 12:00AM
Amazon tests replacing brand store links with logos. This change may reduce brand store clicks but creates an opportunity for effective logos to attract more attention and potentially increase conversions.
Amazon drops the hammer on brand stores -
by testing THIS bold new change to your listings.
Removing brand store links under titles and replacing them with a logo.
Brands beware:
โคท This move could reduce clicks to your brand store.
But, the change also creates an opportunity.
โคท The right logo could attract more clicks and directly impact conversions.
Think about Nike's "swoosh" logo or Apple's "bitten apple". Both are iconic symbols that consumers connect with quality and innovation.
Now, more than ever, brands need to leverage the power of logos to capture their audience's attention and increase their click-through rate.
Will your logo pass the test?
โ๏ธโค๏ธ๐
#AmazonCTR
Subscribe to my LinkedIn newsletters ๐
โ ๐๐ฎ๐ถ๐น๐ ๐๐ฆ๐๐ก ๐ง๐ฒ๐ฎ๐ฟ๐ฑ๐ผ๐๐ป๐
https://lnkd.in/e_MH6wvR
โ ๐ง๐ต๐ฒ ๐ช๐ฒ๐ฒ๐ธ๐น๐ ๐๐น๐ถ๐ฐ๐ธ
https://lnkd.in/eweqqbAV
by testing THIS bold new change to your listings.
Removing brand store links under titles and replacing them with a logo.
Brands beware:
โคท This move could reduce clicks to your brand store.
But, the change also creates an opportunity.
โคท The right logo could attract more clicks and directly impact conversions.
Think about Nike's "swoosh" logo or Apple's "bitten apple". Both are iconic symbols that consumers connect with quality and innovation.
Now, more than ever, brands need to leverage the power of logos to capture their audience's attention and increase their click-through rate.
Will your logo pass the test?
โ๏ธโค๏ธ๐
#AmazonCTR
Subscribe to my LinkedIn newsletters ๐
โ ๐๐ฎ๐ถ๐น๐ ๐๐ฆ๐๐ก ๐ง๐ฒ๐ฎ๐ฟ๐ฑ๐ผ๐๐ป๐
https://lnkd.in/e_MH6wvR
โ ๐ง๐ต๐ฒ ๐ช๐ฒ๐ฒ๐ธ๐น๐ ๐๐น๐ถ๐ฐ๐ธ
https://lnkd.in/eweqqbAV
Sep 08, 2024 12:00AM
Image changes can significantly increase Amazon sales. PickFu's DFY service addresses common barriers like time, money, skills, and knowledge. It provides data-driven, cost-effective solutions for compelling product images.
What if I told you that you could make more money today on Amazon with an image change?
Would you do it?
โคท Of course you would.
So whatโs stopping you?
Hereโs a list that Iโve compiled of reasons people are not doing this:
1. Time
2. Money
3. Skills
4. Knowledge
Those are the only reasons why people are not doing this now to affect their Amazon listing to make more money.
Letโs break it down further.
Time - People are too busy to make these small changes that have gigantic impact.
Money - People think they have to pay thousands for photoshoots and expensive graphic designers.
Skills - People think they donโt have the skills needed to make these changes in photoshop or Canva.
Knowledge - People just donโt know what they donโt know. They are unsure of what they can and cannot change.
I have great news.
โคท PickFu answers all 4 for you.
1. PickFuโs DFY gets you rapid data driven images and assets that convert.
2. PickFuโs DFY service is a fraction of the price compared to hiring a designer and a photo shoot.
3. PickFuโs DFY team uses design skills paired with data to make your images compelling.
4. PickFuโs DFY is back by the knowledge and smarts of not only data from consumers on what THEY need to click on - but also me!
Cool.. So now that we got that out of the way, whatโs stopping you NOW?
Would you do it?
โคท Of course you would.
So whatโs stopping you?
Hereโs a list that Iโve compiled of reasons people are not doing this:
1. Time
2. Money
3. Skills
4. Knowledge
Those are the only reasons why people are not doing this now to affect their Amazon listing to make more money.
Letโs break it down further.
Time - People are too busy to make these small changes that have gigantic impact.
Money - People think they have to pay thousands for photoshoots and expensive graphic designers.
Skills - People think they donโt have the skills needed to make these changes in photoshop or Canva.
Knowledge - People just donโt know what they donโt know. They are unsure of what they can and cannot change.
I have great news.
โคท PickFu answers all 4 for you.
1. PickFuโs DFY gets you rapid data driven images and assets that convert.
2. PickFuโs DFY service is a fraction of the price compared to hiring a designer and a photo shoot.
3. PickFuโs DFY team uses design skills paired with data to make your images compelling.
4. PickFuโs DFY is back by the knowledge and smarts of not only data from consumers on what THEY need to click on - but also me!
Cool.. So now that we got that out of the way, whatโs stopping you NOW?
Sep 08, 2024 12:00AM
Amazon shifts to audience-based monetization for AI shopping. The company is moving from keyword targeting to audience targeting for its AI personal shopper. This change aligns with the DSP model, which will become essential for Amazon advertisers.
๐ฐ The monetization of search is becoming the monetization of audiences ๐ฐ
Well, it was just a matter of time before Amazon released the update about how they were going to monetize the new way of shopping through our AI personal shopper.
There is not much insight right now on this update, but we will likely see capabilities to target audiences instead of keywords with this.
The DSP model will be the new normal for advertising on Amazon, and sellers who don't adapt will be left behind.
Yesterday, I participated in a webinar about DSP. We discussed how audience data and purchasing information could improve Rufus and Cosmo's AI experience.
If you want to get a free growth plan for your DSP strategies, check out DSP Prime by Carbon6 -> https://lnkd.in/gF--7m87
Well, it was just a matter of time before Amazon released the update about how they were going to monetize the new way of shopping through our AI personal shopper.
There is not much insight right now on this update, but we will likely see capabilities to target audiences instead of keywords with this.
The DSP model will be the new normal for advertising on Amazon, and sellers who don't adapt will be left behind.
Yesterday, I participated in a webinar about DSP. We discussed how audience data and purchasing information could improve Rufus and Cosmo's AI experience.
If you want to get a free growth plan for your DSP strategies, check out DSP Prime by Carbon6 -> https://lnkd.in/gF--7m87
Sep 07, 2024 12:00AM
Amazon FBA policy change affects unfulfillable inventory removal. Starting September 16, 2024, UK and EU sellers have 23 days to remove unfulfillable items before disposal. Sellers must update removal settings to avoid inventory loss.
Huge FBA Policy Update โ Donโt Lose Your Inventory! ๐จ
Starting September 16, 2024, Amazon is updating its FBA inventory-required removals policy in the UK and EU.
The big change? Unfulfillable inventory will be removed after 23 days, down from the previous 30-day notice. โณ
This is your wake-up call if you havenโt enabled automated unfulfillable settings! You need to act fast to avoid losing inventory.
Hereโs what you can do:
Create a manual removal order to take control or set up automated settings to:
โข Liquidate the products
โข Return the inventory to your address or freight forwarder
Otherwise, the inventory will be disposed of at the fulfillment center, and Amazon will donate or recycle everything it can.
โ ๏ธ Keep in mind that once a disposal order is created after the 23-day notice, it cannot be canceled.
So donโt wait until it's too late! Update your removal settings now to avoid unnecessary losses.
Starting September 16, 2024, Amazon is updating its FBA inventory-required removals policy in the UK and EU.
The big change? Unfulfillable inventory will be removed after 23 days, down from the previous 30-day notice. โณ
This is your wake-up call if you havenโt enabled automated unfulfillable settings! You need to act fast to avoid losing inventory.
Hereโs what you can do:
Create a manual removal order to take control or set up automated settings to:
โข Liquidate the products
โข Return the inventory to your address or freight forwarder
Otherwise, the inventory will be disposed of at the fulfillment center, and Amazon will donate or recycle everything it can.
โ ๏ธ Keep in mind that once a disposal order is created after the 23-day notice, it cannot be canceled.
So donโt wait until it's too late! Update your removal settings now to avoid unnecessary losses.
Sep 07, 2024 12:00AM
Search term isolation in Amazon Ads can harm performance. This strategy often leads to poor results when strong terms are cut from original campaigns. Optimizing existing campaigns is more effective than isolating search terms.
๐ซ Avoid Search Term Isolation in Amazon Ads! ๐ซ
(If you prefer to not lose money)
Search term isolation means negating search terms when retargeting them as keywords.
Itโs a common strategy, but it often leads to poor performance.
When you cut off strong search terms from your original campaigns, the new campaigns may not deliver the same resultsโeven with identical bids and products.
The key takeaway?
Stick with whatโs working and avoid unnecessary changes that can disrupt your ad performance.
Focus on optimizing your existing campaigns rather than isolating search terms.
You're not going to hurt yourself running the search term in both campaigns if you manage it correctly.
(If you prefer to not lose money)
Search term isolation means negating search terms when retargeting them as keywords.
Itโs a common strategy, but it often leads to poor performance.
When you cut off strong search terms from your original campaigns, the new campaigns may not deliver the same resultsโeven with identical bids and products.
The key takeaway?
Stick with whatโs working and avoid unnecessary changes that can disrupt your ad performance.
Focus on optimizing your existing campaigns rather than isolating search terms.
You're not going to hurt yourself running the search term in both campaigns if you manage it correctly.
Sep 07, 2024 12:00AM
Protect Amazon margins during peak season with strategic tips.
Use Subscribe and Save vouchers, avoid dilutive deals, negotiate funding, and set limits on deal events to maintain profitability and stock levels.
Q4 is right around the corner! So here are 4 tips to protect your hashtag#Amazon margins during peak 2024:
๐ญ- ๐ฅ๐๐ป ๐ฆ๐๐ฏ๐๐ฐ๐ฟ๐ถ๐ฏ๐ฒ ๐ฎ๐ป๐ฑ ๐ฆ๐ฎ๐๐ฒ ๐๐ผ๐๐ฐ๐ต๐ฒ๐ฟ๐ ๐ถ๐ป๐๐๐ฒ๐ฎ๐ฑ ๐ผ๐ณ ๐ฝ๐ฟ๐ถ๐ฐ๐ฒ ๐ฝ๐ฟ๐ผ๐บ๐ผ๐๐ถ๐ผ๐ป๐.
If you're a CPG brand, you'll simply forward purchases, and customers will stock up on your products. If you want to lower your CAC long-term, run SnS vouchers instead. This will help you capitalise on recurring orders and reward loyal customers.
๐ฎ- ๐๐ผ๐ป'๐ ๐ฟ๐๐ป ๐ฑ๐ฒ๐ฎ๐น๐ ๐ผ๐ป ๐๐ฃ% ๐ฑ๐ถ๐น๐๐๐ถ๐๐ฒ ๐ถ๐๐ฒ๐บ๐.
Don't run promotions on products that dilute your bottom line, unless they're strategic for acquiring new-to-brand customers.
๐ฏ - ๐๐น๐๐ฎ๐๐ ๐ป๐ฒ๐ด๐ผ๐๐ถ๐ฎ๐๐ฒ ๐ฑ๐ฒ๐ฎ๐น ๐ณ๐๐ป๐ฑ๐ถ๐ป๐ด ๐ฎ๐ป๐ฑ ๐ถ๐ด๐ป๐ผ๐ฟ๐ฒ ๐๐บ๐ฎ๐๐ผ๐ป ๐ฑ๐ฒ๐ฎ๐ฑ๐น๐ถ๐ป๐ฒ๐
Vendor Managers and AVS will communicate artificial deadlines to add pressure to deal funding negotiations. Know that you can push these timelines and don't have to accept their funding request. Use the extra time to negotiate.
๐ฐ - ๐ฆ๐ฒ๐ ๐น๐ถ๐บ๐ถ๐๐ ๐๐ผ ๐ฎ๐๐ผ๐ถ๐ฑ ๐ผ๐๐ฒ๐ฟ-๐ณ๐๐ป๐ฑ๐ถ๐ป๐ด ๐ฑ๐ฒ๐ฎ๐น๐
Always limit the number of units you're willing to fund in deal events. Since Amazon carries lower inventory WOCs right now, you may otherwise run out of stock after the deal event, when margins are the highest.
---
What other tips would you add?
Share them in the comments!
๐ญ- ๐ฅ๐๐ป ๐ฆ๐๐ฏ๐๐ฐ๐ฟ๐ถ๐ฏ๐ฒ ๐ฎ๐ป๐ฑ ๐ฆ๐ฎ๐๐ฒ ๐๐ผ๐๐ฐ๐ต๐ฒ๐ฟ๐ ๐ถ๐ป๐๐๐ฒ๐ฎ๐ฑ ๐ผ๐ณ ๐ฝ๐ฟ๐ถ๐ฐ๐ฒ ๐ฝ๐ฟ๐ผ๐บ๐ผ๐๐ถ๐ผ๐ป๐.
If you're a CPG brand, you'll simply forward purchases, and customers will stock up on your products. If you want to lower your CAC long-term, run SnS vouchers instead. This will help you capitalise on recurring orders and reward loyal customers.
๐ฎ- ๐๐ผ๐ป'๐ ๐ฟ๐๐ป ๐ฑ๐ฒ๐ฎ๐น๐ ๐ผ๐ป ๐๐ฃ% ๐ฑ๐ถ๐น๐๐๐ถ๐๐ฒ ๐ถ๐๐ฒ๐บ๐.
Don't run promotions on products that dilute your bottom line, unless they're strategic for acquiring new-to-brand customers.
๐ฏ - ๐๐น๐๐ฎ๐๐ ๐ป๐ฒ๐ด๐ผ๐๐ถ๐ฎ๐๐ฒ ๐ฑ๐ฒ๐ฎ๐น ๐ณ๐๐ป๐ฑ๐ถ๐ป๐ด ๐ฎ๐ป๐ฑ ๐ถ๐ด๐ป๐ผ๐ฟ๐ฒ ๐๐บ๐ฎ๐๐ผ๐ป ๐ฑ๐ฒ๐ฎ๐ฑ๐น๐ถ๐ป๐ฒ๐
Vendor Managers and AVS will communicate artificial deadlines to add pressure to deal funding negotiations. Know that you can push these timelines and don't have to accept their funding request. Use the extra time to negotiate.
๐ฐ - ๐ฆ๐ฒ๐ ๐น๐ถ๐บ๐ถ๐๐ ๐๐ผ ๐ฎ๐๐ผ๐ถ๐ฑ ๐ผ๐๐ฒ๐ฟ-๐ณ๐๐ป๐ฑ๐ถ๐ป๐ด ๐ฑ๐ฒ๐ฎ๐น๐
Always limit the number of units you're willing to fund in deal events. Since Amazon carries lower inventory WOCs right now, you may otherwise run out of stock after the deal event, when margins are the highest.
---
What other tips would you add?
Share them in the comments!
Sep 07, 2024 12:00AM
Amazon offers three types of StoreByLines for sellers. These include the classic version, one with a brand profile, and a premium option for select brands. Sellers should ensure their StoreByLine is properly set up for optimal brand presentation.
Do you know the differences in
Amazon StoreByLines 1, 2 and 3?
[For those who didn't know ๐]
1๏ธโฃ The classic Amazon StoreByLine
2๏ธโฃ Also classic, but with a brand profile
(Yes, sellers can create their profile in the Ads Console)
3๏ธโฃ Premium StoreByLine
Important: Premium brands not only have a different StoreByLine view, but the brand store also looks different.
And which StoreByLine does your brand have? ๐
P.S.: I still often see that brands have not properly deposited their StoreByLine. If this is the case for you, you should have it corrected.
Amazon StoreByLines 1, 2 and 3?
[For those who didn't know ๐]
1๏ธโฃ The classic Amazon StoreByLine
2๏ธโฃ Also classic, but with a brand profile
(Yes, sellers can create their profile in the Ads Console)
3๏ธโฃ Premium StoreByLine
Important: Premium brands not only have a different StoreByLine view, but the brand store also looks different.
And which StoreByLine does your brand have? ๐
P.S.: I still often see that brands have not properly deposited their StoreByLine. If this is the case for you, you should have it corrected.
Sep 06, 2024 12:00AM
Improve Amazon product images in 6 minutes for more clicks and sales. Add the actual product, scent, and manufacturing location to the main image. Use PickFu to test variations of these elements.
This tactic will get you MORE clicks & MORE sales.
And it took me 6 minutes to do it.
I used Canva to take this basic image for some lavender scented lotion and make it click worthy.
Step 1: I added the actual product behind the bottle.
โคท This shows people what it ACTUALLY looks like.
Step 2: I added the scent of the product to the image.
โคท If you love lavender, you are clicking. If not? Not clicking.
Step 3: I added where the product is manufactured as a post-edit.
โคท People like products that are made in the US. Show them.
And that's it.
You do not need to PickFu this.
But you CAN use PickFu for things like:
โ Testing different sizes/shapes of cream smudge.
โ Testing different amounts of lavender being shown.
โ Testing different styles of the Made in USA stamp.
Stop letting your main hero image kill your chances on Amazon.
โ๏ธโค๏ธ๐
#AmazonCTR
Subscribe to my LinkedIn newsletters ๐
โ ๐๐ฎ๐ถ๐น๐ ๐๐ฆ๐๐ก ๐ง๐ฒ๐ฎ๐ฟ๐ฑ๐ผ๐๐ป๐
https://lnkd.in/e_MH6wvR
โ ๐ง๐ต๐ฒ ๐ช๐ฒ๐ฒ๐ธ๐น๐ ๐๐น๐ถ๐ฐ๐ธ
https://lnkd.in/eweqqbAV
And it took me 6 minutes to do it.
I used Canva to take this basic image for some lavender scented lotion and make it click worthy.
Step 1: I added the actual product behind the bottle.
โคท This shows people what it ACTUALLY looks like.
Step 2: I added the scent of the product to the image.
โคท If you love lavender, you are clicking. If not? Not clicking.
Step 3: I added where the product is manufactured as a post-edit.
โคท People like products that are made in the US. Show them.
And that's it.
You do not need to PickFu this.
But you CAN use PickFu for things like:
โ Testing different sizes/shapes of cream smudge.
โ Testing different amounts of lavender being shown.
โ Testing different styles of the Made in USA stamp.
Stop letting your main hero image kill your chances on Amazon.
โ๏ธโค๏ธ๐
#AmazonCTR
Subscribe to my LinkedIn newsletters ๐
โ ๐๐ฎ๐ถ๐น๐ ๐๐ฆ๐๐ก ๐ง๐ฒ๐ฎ๐ฟ๐ฑ๐ผ๐๐ป๐
https://lnkd.in/e_MH6wvR
โ ๐ง๐ต๐ฒ ๐ช๐ฒ๐ฒ๐ธ๐น๐ ๐๐น๐ถ๐ฐ๐ธ
https://lnkd.in/eweqqbAV
Sep 06, 2024 12:00AM
Five underutilized Amazon seller strategies can improve performance. These include A/B testing hero images, consistent Amazon Posts, aggressive insert card use, optimizing Brand Stores, and negotiating Net 60 terms with factories.
๐จ 5 Criminally Underrated Amazon Hacks ๐ฃ
I see 5 Amazon hacks largely ignored by most Amazon sellers.
That changes today.
๐ธ A/B testing your hero images:
Do you really think that your images from 2020 are good enough for 2024 and beyond? Let's be honest, you're an operator, not a designer. I know the feeling. Media asset strategy is always changing and you, an agency, or your VA should be testing your hero images on a quarterly basis. Use a trusted resource like PickFu for this. The goal here is to incrementally increase your CTR over time while your competition sleeps with the fish.
๐ฃ Stop sleeping on Amazon Posts:
Did you know that a consistent Amazon Post schedule results in an organic traffic boost of 10%+? Now you do. I know it's a fair amount of work but just have your VA do it. A post a day keeps the depression away. And don't be boring. One post might talk about product features while another post might talk about a charity you've partnered with. Start posting and stick with it. I promise you will be shocked after 30 days.
โก Aggressive Insert Card strategy
I can't tell you how many Amazon sellers I consult and I'm shocked to find out that they aren't including an insert card in their product packaging. Not only is this hack FREE but it's an easy way to boost your review count by 5-7% forever. People love giving feedback. Be aggressive with your language and be bold with your insert card's design. However, don't try to break any Amazon rules by offering a discount code in exchange for a review. Stay compliant. Think long-term.
๐ Drop-dead gorgeous Brand Store:
If you're not generating at least 7% of your revenue from your Brand Store, you are really missing out. Brand Stores are obviously great for sharing your brand story but why I really love them is their power in increasing your Average Order Value and the ability to cross-sell. Amazon gives you this free tool to help you make more money. Use it.
๐ณ Net 60 terms with your factory:
Yes, you read that right. Did you know that it's actually quite common to have Net 60 terms set up? First, let's define it. In a nutshell, what this means is that you don't send your final inventory payment UNTIL it has been 60 days since your stuff left your factory. For most, this means the units have already been checked into Amazon. This simple arrangement is an absolute game changer for your cash flow. Leverage is beautiful. Email your factories tonight to get this done.
That's a wrap!
--
P.S.
๐ Join over 20,000 brand owners like Simple Modern and HexClad who are soaring to new revenue records while everyone else is asleep at the wheel.
Join the club here: https://lnkd.in/gvXshqgM
I see 5 Amazon hacks largely ignored by most Amazon sellers.
That changes today.
๐ธ A/B testing your hero images:
Do you really think that your images from 2020 are good enough for 2024 and beyond? Let's be honest, you're an operator, not a designer. I know the feeling. Media asset strategy is always changing and you, an agency, or your VA should be testing your hero images on a quarterly basis. Use a trusted resource like PickFu for this. The goal here is to incrementally increase your CTR over time while your competition sleeps with the fish.
๐ฃ Stop sleeping on Amazon Posts:
Did you know that a consistent Amazon Post schedule results in an organic traffic boost of 10%+? Now you do. I know it's a fair amount of work but just have your VA do it. A post a day keeps the depression away. And don't be boring. One post might talk about product features while another post might talk about a charity you've partnered with. Start posting and stick with it. I promise you will be shocked after 30 days.
โก Aggressive Insert Card strategy
I can't tell you how many Amazon sellers I consult and I'm shocked to find out that they aren't including an insert card in their product packaging. Not only is this hack FREE but it's an easy way to boost your review count by 5-7% forever. People love giving feedback. Be aggressive with your language and be bold with your insert card's design. However, don't try to break any Amazon rules by offering a discount code in exchange for a review. Stay compliant. Think long-term.
๐ Drop-dead gorgeous Brand Store:
If you're not generating at least 7% of your revenue from your Brand Store, you are really missing out. Brand Stores are obviously great for sharing your brand story but why I really love them is their power in increasing your Average Order Value and the ability to cross-sell. Amazon gives you this free tool to help you make more money. Use it.
๐ณ Net 60 terms with your factory:
Yes, you read that right. Did you know that it's actually quite common to have Net 60 terms set up? First, let's define it. In a nutshell, what this means is that you don't send your final inventory payment UNTIL it has been 60 days since your stuff left your factory. For most, this means the units have already been checked into Amazon. This simple arrangement is an absolute game changer for your cash flow. Leverage is beautiful. Email your factories tonight to get this done.
That's a wrap!
--
P.S.
๐ Join over 20,000 brand owners like Simple Modern and HexClad who are soaring to new revenue records while everyone else is asleep at the wheel.
Join the club here: https://lnkd.in/gvXshqgM
Sep 06, 2024 12:00AM
Pinpoint ad conversion sources for improved sales. Track conversion sources using reverse ASIN searches. Utilize Search Query Performance Report to identify effective keywords. Adjust strategy based on product performance with specific ad types.
Struggling with ad conversions?
Hereโs how to pinpoint where your sales are coming from:๐
๐๐ง๐ฟ๐ฎ๐ฐ๐ธ ๐๐ผ๐ป๐๐ฒ๐ฟ๐๐ถ๐ผ๐ป ๐ฆ๐ผ๐๐ฟ๐ฐ๐ฒ๐: Use reverse ASIN searches to understand your productโs ranking and identify where youโre getting traction.
๐๐จ๐๐ถ๐น๐ถ๐๐ฒ ๐ฆ๐ฒ๐ฎ๐ฟ๐ฐ๐ต ๐ค๐๐ฒ๐ฟ๐ ๐ฃ๐ฒ๐ฟ๐ณ๐ผ๐ฟ๐บ๐ฎ๐ป๐ฐ๐ฒ: If you're brand registered, dive into the Search Query Performance Report.
This tool can reveal which keywords and queries are driving your sales.
Sometimes, products perform better with specific ad types, like product targeting ads.
Adjust your strategy based on these insights for better results!
That's what it means to be "data driven"
Hereโs how to pinpoint where your sales are coming from:๐
๐๐ง๐ฟ๐ฎ๐ฐ๐ธ ๐๐ผ๐ป๐๐ฒ๐ฟ๐๐ถ๐ผ๐ป ๐ฆ๐ผ๐๐ฟ๐ฐ๐ฒ๐: Use reverse ASIN searches to understand your productโs ranking and identify where youโre getting traction.
๐๐จ๐๐ถ๐น๐ถ๐๐ฒ ๐ฆ๐ฒ๐ฎ๐ฟ๐ฐ๐ต ๐ค๐๐ฒ๐ฟ๐ ๐ฃ๐ฒ๐ฟ๐ณ๐ผ๐ฟ๐บ๐ฎ๐ป๐ฐ๐ฒ: If you're brand registered, dive into the Search Query Performance Report.
This tool can reveal which keywords and queries are driving your sales.
Sometimes, products perform better with specific ad types, like product targeting ads.
Adjust your strategy based on these insights for better results!
That's what it means to be "data driven"
Sep 06, 2024 12:00AM
Split testing Amazon content can significantly increase sales. Over 200 experiments on Amazon and hundreds on PickFu have shown positive results, with 75% of PickFu tests leading to improved Amazon sales. Regular split testing is crucial for optimizing Amazon listings.
๐ฏ THIS is your daily reminder to split test your Amazon content
Are you seeing results like these?
20-1000% increase in sales?
Over the last year we've completed:
Total Experiments on Amazon: 218
Completed: 190
Inconclusive: 22
In progress: 6
โ Hundreds more on PickFu before we even get to testing live on Amazon
๐๐ฝ FUN FACT: 75% of our PickFu tests show positive sales results on Amazon (don't skip this step)
Are you currently split testing your Amazon content?
PS - Use my code MINDFULVIP to get some PickFu credits.
-D
Are you seeing results like these?
20-1000% increase in sales?
Over the last year we've completed:
Total Experiments on Amazon: 218
Completed: 190
Inconclusive: 22
In progress: 6
โ Hundreds more on PickFu before we even get to testing live on Amazon
๐๐ฝ FUN FACT: 75% of our PickFu tests show positive sales results on Amazon (don't skip this step)
Are you currently split testing your Amazon content?
PS - Use my code MINDFULVIP to get some PickFu credits.
-D
Sep 05, 2024 12:00AM
Amazon introduces "Five Box Rule" for sellers. The new policy requires shipping products in at least five identical boxes to qualify for optimized shipment. Non-compliance results in additional fees, impacting profit margins and challenging smaller sellers.
๐จ MEGA Breaking Amazon News ๐ฃ
Amazon just dropped another bombshell: the "Five Box Rule."
It's like they've taken a page out of some bizarre, corporate fairy tale where instead of gold, you need five identical boxes of your product to avoid being hit with a fee that feels like a troll's toll under the bridge.
Here's how this new rule shakes out in the real world:
โก The Five Box Challenge: You've got to ship your products in at least five identical boxes to qualify for the Amazon-optimized shipment. If you can't, brace yourself for fees that could make your profit margins weep.
โก The Cost of Non-Conformity: Not meeting the five-box criteria? You're looking at an extra $0.12 to $0.30 per unit. Doesn't sound like much? Try scaling that up to thousands of units, and suddenly, you're not just selling widgets; you're funding a small island's economy.
โก Strategic Shipping Shenanigans: Some sellers are now playing a game of box Tetris, trying to fit their inventory into this new rule. It's like packing for a trip where you're only allowed to use suitcases from the same brand, size, and color.
โก The Amazon-Optimized Split: If you do manage to get your five identical boxes, you might qualify for shipment splits where Amazon handles your inventory like a pro. But miss the mark, and you're back to square one, or rather, back to paying for each unit like you're buying them at a premium boutique.
โก The Impact on Small Fry: For those with diverse product lines or smaller operations, this rule feels like Amazon's way of saying, "Get big or get out." It's like being told you can only play if you have a full orchestra when all you've got is a ukulele.
๐ก The Silver Lining: For those who can adapt, there's a new game in town. It's about optimizing, strategizing, and maybe even automating your inventory management. Tools like AI-driven analytics could be your new best friend, helping you navigate this logistical labyrinth.
So, what's the takeaway?
Amazon's Five Box Rule isn't just a change in policy; it's a plot twist in the saga of Amazon's never-ending quest to complicate the lives of sellers. It's pushing sellers to think bigger, ship smarter, or risk getting lost in the Amazon jungle of fees and fines. It's like being in a reality show where the challenge is not just to sell but to sell in style, with style here meaning "in multiples of five."
Adapt or prepare to pay up so Jeff Bezos can buy another ๐ข.
--
P.S.
๐ Join over 20,000 brand owners like Simple Modern and HexClad who are soaring to new revenue records while everyone else is asleep at the wheel.
Join the club here: https://lnkd.in/gvXshqgM
Amazon just dropped another bombshell: the "Five Box Rule."
It's like they've taken a page out of some bizarre, corporate fairy tale where instead of gold, you need five identical boxes of your product to avoid being hit with a fee that feels like a troll's toll under the bridge.
Here's how this new rule shakes out in the real world:
โก The Five Box Challenge: You've got to ship your products in at least five identical boxes to qualify for the Amazon-optimized shipment. If you can't, brace yourself for fees that could make your profit margins weep.
โก The Cost of Non-Conformity: Not meeting the five-box criteria? You're looking at an extra $0.12 to $0.30 per unit. Doesn't sound like much? Try scaling that up to thousands of units, and suddenly, you're not just selling widgets; you're funding a small island's economy.
โก Strategic Shipping Shenanigans: Some sellers are now playing a game of box Tetris, trying to fit their inventory into this new rule. It's like packing for a trip where you're only allowed to use suitcases from the same brand, size, and color.
โก The Amazon-Optimized Split: If you do manage to get your five identical boxes, you might qualify for shipment splits where Amazon handles your inventory like a pro. But miss the mark, and you're back to square one, or rather, back to paying for each unit like you're buying them at a premium boutique.
โก The Impact on Small Fry: For those with diverse product lines or smaller operations, this rule feels like Amazon's way of saying, "Get big or get out." It's like being told you can only play if you have a full orchestra when all you've got is a ukulele.
๐ก The Silver Lining: For those who can adapt, there's a new game in town. It's about optimizing, strategizing, and maybe even automating your inventory management. Tools like AI-driven analytics could be your new best friend, helping you navigate this logistical labyrinth.
So, what's the takeaway?
Amazon's Five Box Rule isn't just a change in policy; it's a plot twist in the saga of Amazon's never-ending quest to complicate the lives of sellers. It's pushing sellers to think bigger, ship smarter, or risk getting lost in the Amazon jungle of fees and fines. It's like being in a reality show where the challenge is not just to sell but to sell in style, with style here meaning "in multiples of five."
Adapt or prepare to pay up so Jeff Bezos can buy another ๐ข.
--
P.S.
๐ Join over 20,000 brand owners like Simple Modern and HexClad who are soaring to new revenue records while everyone else is asleep at the wheel.
Join the club here: https://lnkd.in/gvXshqgM
Sep 05, 2024 12:00AM
Main hero images significantly impact click-through rates. A PickFu poll compares two images: one created quickly in Canva, the other a runner-up. The post emphasizes the importance of image quality for Amazon listings and product marketing.
Still think your main hero image isn't that important?
Think again, silly goose.
Take a look at the PickFu poll below:
One of these was done in Canva in 13 minutes.
The other one is the 2nd place one.
Which one would you click on?
PS - Liquid I.V., look out for these guys!
โ๏ธโค๏ธ๐
#AmazonCTR
Subscribe to my LinkedIn newsletters ๐
โ ๐๐ฎ๐ถ๐น๐ ๐๐ฆ๐๐ก ๐ง๐ฒ๐ฎ๐ฟ๐ฑ๐ผ๐๐ป๐
https://lnkd.in/e_MH6wvR
โ ๐ง๐ต๐ฒ ๐ช๐ฒ๐ฒ๐ธ๐น๐ ๐๐น๐ถ๐ฐ๐ธ
https://lnkd.in/eweqqbAV
Think again, silly goose.
Take a look at the PickFu poll below:
One of these was done in Canva in 13 minutes.
The other one is the 2nd place one.
Which one would you click on?
PS - Liquid I.V., look out for these guys!
โ๏ธโค๏ธ๐
#AmazonCTR
Subscribe to my LinkedIn newsletters ๐
โ ๐๐ฎ๐ถ๐น๐ ๐๐ฆ๐๐ก ๐ง๐ฒ๐ฎ๐ฟ๐ฑ๐ผ๐๐ป๐
https://lnkd.in/e_MH6wvR
โ ๐ง๐ต๐ฒ ๐ช๐ฒ๐ฒ๐ธ๐น๐ ๐๐น๐ถ๐ฐ๐ธ
https://lnkd.in/eweqqbAV
Sep 05, 2024 12:00AM
Amazon brand stores often underperform due to common mistakes. Brands fail to highlight best sellers, lack merchandising strategy, use poor menu structure, and don't educate consumers on unique selling points. Effective stores can generate 10% of overall revenue with higher order values.
Hereโs the top-5 mistakes most brands are making on their Amazon brand stores
Brands should generate at least 10% of their overall revenue through their brand store
We always see higher averages for units per order and average order value on the store as compared to the rest of Amazon
Because itโs much easier to cross sell on your store than on a PDP
But lots of brands make at least 1 of these 5 mistakes when creating their store:
1. They fail to feature their best selling products prominently
2. Brands donโt curate the shopping experience with a merchandising strategy
3. They solely list/feature the product categories or products
(Itโs not a catalog!)
4. Brands have too many subpages or don't structure the menu with the actual shopping experience or journey and advertising in mind
(Check your store insights data and sales by page: I'm never wrong on this)
5. They donโt educate the consumer about the USPs, assuming thereโs at least one
Plus, so much more, including lack of consistent in branding
At the end of the day, your data tells you what consumers are most likely to buy.
Reduce the friction in getting them to those products.
Below are some example homepages from stores the Nectar team has done
If youโre an established brand struggling with your brand store, reach out us. We can help!
Brands should generate at least 10% of their overall revenue through their brand store
We always see higher averages for units per order and average order value on the store as compared to the rest of Amazon
Because itโs much easier to cross sell on your store than on a PDP
But lots of brands make at least 1 of these 5 mistakes when creating their store:
1. They fail to feature their best selling products prominently
2. Brands donโt curate the shopping experience with a merchandising strategy
3. They solely list/feature the product categories or products
(Itโs not a catalog!)
4. Brands have too many subpages or don't structure the menu with the actual shopping experience or journey and advertising in mind
(Check your store insights data and sales by page: I'm never wrong on this)
5. They donโt educate the consumer about the USPs, assuming thereโs at least one
Plus, so much more, including lack of consistent in branding
At the end of the day, your data tells you what consumers are most likely to buy.
Reduce the friction in getting them to those products.
Below are some example homepages from stores the Nectar team has done
If youโre an established brand struggling with your brand store, reach out us. We can help!
Sep 05, 2024 12:00AM
Amazon tested a new navigation bar placement on desktop search. The change increased search results on Page 1 from 48 or 16 to 72. This weblab likely aimed to assess if more results would boost site GMV. The test recently concluded, with results pending.
Last month, Amazon ran a weblab that moved the navigation bar in desktop SERP from side-left placement to top placement. On the surface it appeared to be a minor UX test. But, here's what I think Amazon was *really* testing...
๐ More search results on Page 1
You see, Amazon nerds like me know that there are typically either 48 or 16 search results on Page 1 (and on subsequent pages), depending on the browse node and search query.
When Amazon ran this weblab last month, the number of search results on Page 1 exploded to...72!
My hypothesis:
โก Amazon ran this weblab to see if showing more results on Page 1 (i.e., more selection) would lead to a statistically significant increase in site GMV.
Looks like the weblab just ended recently (I haven't been able to replicate since last Friday), so Amazon is presumably evaluating the results.
We'll see soon enough if top-nav comes back!
h/t to Haider Ali to be one of the first people to spot this change to the SERP navigation experience
๐ More search results on Page 1
You see, Amazon nerds like me know that there are typically either 48 or 16 search results on Page 1 (and on subsequent pages), depending on the browse node and search query.
When Amazon ran this weblab last month, the number of search results on Page 1 exploded to...72!
My hypothesis:
โก Amazon ran this weblab to see if showing more results on Page 1 (i.e., more selection) would lead to a statistically significant increase in site GMV.
Looks like the weblab just ended recently (I haven't been able to replicate since last Friday), so Amazon is presumably evaluating the results.
We'll see soon enough if top-nav comes back!
h/t to Haider Ali to be one of the first people to spot this change to the SERP navigation experience
Sep 05, 2024 12:00AM
Amazon's Brand Metrics update revolutionizes funnel performance tracking. It compares shopper numbers and percentages to category medians and top performers, providing crucial insights for strategy adjustment across the entire purchase funnel.
๐ By far the best update from Amazon this year!
Amazonโs new Brand Metrics update allows you to see your funnel performance like never beforeโtracking not just the number of shoppers, but the percentage compared to category median and top performers.
This is a game-changer.
You can now understand exactly where your brand stands, and more importantly, how it stacks up against your competition across the entire purchase funnelโfrom awareness, to consideration, to purchase.
For example, if your shopper growth is 15% but the category top is 20%, yes, youโre growing, but youโre still behind the leaders. This level of insight is critical for adjusting your strategy and staying ahead.
We just wrapped up an insightful webinar with Grant Noskey from the Amazon team diving deep into these updates.
Huge thank you to Grant Noskey and Amazon team for hearing our feedback and making this powerful tool even more practical!
Check out the link to the video in the comment section where we dive deep into everything you need to know about Brand Metrics.
Amazonโs new Brand Metrics update allows you to see your funnel performance like never beforeโtracking not just the number of shoppers, but the percentage compared to category median and top performers.
This is a game-changer.
You can now understand exactly where your brand stands, and more importantly, how it stacks up against your competition across the entire purchase funnelโfrom awareness, to consideration, to purchase.
For example, if your shopper growth is 15% but the category top is 20%, yes, youโre growing, but youโre still behind the leaders. This level of insight is critical for adjusting your strategy and staying ahead.
We just wrapped up an insightful webinar with Grant Noskey from the Amazon team diving deep into these updates.
Huge thank you to Grant Noskey and Amazon team for hearing our feedback and making this powerful tool even more practical!
Check out the link to the video in the comment section where we dive deep into everything you need to know about Brand Metrics.
