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If you're aiming to supercharge your Amazon advertising strategy, take a peek at this handy Amazon Ad Types Cheatsheet!

It's chock-full of insights on various Amazon ad types, complete with tips and tricks to help you make the most of your advertising efforts.

Don't miss out on this valuable resource!

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Amazon is the best way to acquire new-to-brand customers

Every brand knows that it's hard to get that first sale

You have to convince a consumer to chose your brand and your product over all the other options

And then the game is all about getting them to come back and buy more from your brand

But Amazon makes it so much easier for the following reasons:

1. Consumers trust Amazon because of the data security with their payment info and the generous refund policy

2. Amazon's fulfillment speed is second to none, which consumers love

3. Consumers expect that Amazon is always price competitive

4. Amazon is the largest spender on Google ads, so they are driving tons of traffic and through other channels as well

(they spend more than Google...that's a power move)

5. and so much more

So the question is...how are you capitalizing on this opportunity?

You can't just throw your products up there and hope for the best while spending some money on ads

Your competitors are doing a heck of a lot more, I can promise you

Instead, you need a strategy

What's your game plan for the next 6-12 months?

What content do you need?

Where do you have an opportunity to grow in different product verticals based on price, reviews, demand, relative competition, etc.?

And how are you going to seize those opportunities from a paid ads perspective?

We do this comprehensive planning for all our managed client partners

It's what's necessary to succeed

It's not easy, but it's worth it

How are you capitalizing on growing your brand on Amazon?
 

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#Amazon's worst nightmare unfolds: Can the rise of Shein, Temu & Co threaten its position as a market leader? 🚩

It's no secret that shoppers are looking for value like never before. The average disposable household income is in decline.

Elevated inflation rates add to the cost-of-living crisis and drive shoppers to look for value elsewhere.

This has led to the soaring popularity of shopping platforms Temu and Shein. Both specialise in circumventing import duties, levies and taxes by shipping products directly from manufacturers in China.

Which allows them to sell products at cutthroat prices in high volumes.

And Amazon?

🛑 The online retailer appears to be in a state of paralysis, not knowing how to respond to this new competition.

So far, Amazon has avoided price-matching any of its Chinese rivals.

Which is understandable, because its retail teams are currently focused on recovering margins after years of heavy investments during the pandemic.

So what should Amazon do?

I see three opportunities for Amazon to escape a race to the bottom:

1 - Double down on Prime

Amazon's loyalty programme, Prime, has become an overloaded offer for end shoppers. There are too many benefits that most consumers don't care about. I'd even argue that over 50% only really care about free next-day delivery.

Amazon should offer a Prime option specifically for free next-day delivery. It already forms Amazon's key competitive advantage over its rivals from overseas.

After all, Shein & Temu cannot compete with Prime's existing fulfilment speed. So Amazon should double down on it.

2 - Nurture relationships with selling partners

It's an open secret that Amazon goes after scale through automation. But its processes are far from perfect.

So if Amazon wants to keep its 1P and 3P selling partners on its platform, it must invest in their selling experience. Faster response times and better brand support are required.

After all, the more Amazon can support brands to sell effectively on its marketplace, the more brands will invest in Amazon as a retailer.

3 - Offering real brand protection

In light of increasing regulatory and counterfeiting issues, Amazon can set itself apart by strictly regulating the products sold on its marketplace.

The introduction of programmes like Transparency was a good start. But the effectiveness of these programmes has so far fallen short of most brand's expectations.

Faced with competition from Shein, Temu & Co, Amazon now has the opportunity to differentiate itself by becoming the one-stop shop for brands selling online and wanting to protect their core brand equity.

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What do you think? Will the rise of new competition lead to change that will benefit brands?

Let me know in the comments!

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Vendor Managers change positions every 13.5 months on average.

The result?

❌ High turnover and fragile supplier relationships.

Amazon buyers don't have incentives to build deep ties with their accounts.

And once they move positions, their successor will have to start from scratch.

This complicates the execution of commercial agreements, as the new buyer has little prior knowledge and may be overcautious to avoid making financial mistakes.

So what can brands do?

✅ Two things:

First, have everything confirmed in writing.

Even if your Vendor Manager moves, you will have written correspondence for their successor.

Second, build senior relationships.

If you don't know the manager of your buyer, ensure you get an introductory meeting booked with them.

The fast-paced environment in which Amazon buyers operate puts vendors in charge of managing the relationship.

After all, hoping that your new buyer will be around longer than the previous one is a gamble that will harm your P&L.

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How are you managing the high turnover of Vendor Managers in your business?

Let me know in the comments!
 

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I absolutely love the strategic approach of this Sponsored Brand creative! 🚀

1️⃣ Advertising 3 hoodies for the cost of 1 click + Best Seller badge on highest-rated product
2️⃣ Four hoodie variations being displayed directly within the custom image + Officially Licensed Product badge, confirming legitimacy for shoppers
3️⃣ Solid unisex use display - Main image shows a man wearing each hoodie, but the custom image does a great job of displaying the fact that these hoodies are unisex

Five total Philadephia Eagles hoodies are being shown/advertised at TOS for the price of 1 click. The power of Sponsored Brand Custom Imagery! 💥

(Go Steelers)


 

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Reorder Coupons are live now

➡️Reorder coupons allow you to offer discounts to customers who previously bought your products but have not reordered within an expected time.

➡️Reorder coupons have standard costs and fees, including the coupon’s face value, clip fees ($0.17 per clip), and redemption fees ($0.08 per redemption).


 

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This is the main image of newly launched Amazon's fire tv soundbar. All the Main image rules are only applicable for other advertisers not to Amazon.

If someone else uploads this kind of main image, they will immediately reject it.


 

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🌟 Exciting Amazon Update: Enhanced Access to Premium A+ Content!🌟

➡️  Starting now, you can access Premium A+ Content every Friday, a significant improvement from the previous monthly release.

➡️  Just 5 A+ Contents are required to unlock this feature! [Earlier it was 20]

➡️  The best part? This enhancement is available globally, meaning once unlocked on one marketplace, you'll have access on all open marketplaces. Stay ahead with this incredible opportunity!

➡️ To stay informed about such features, make sure to subscribe to our weekly newsletter https://lnkd.in/dr3Uyd5E

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➡️Prime Big Deal Days, an exclusive shopping event for Prime members, will take place on October 10-11, 2023.

➡️The Prime Big Deal Days FBA inventory date has past, but you can still create a coupon, Prime Exclusive Discount, or sponsored products campaign before or during the event.


 

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Scheduled Bidding Strategies

✅With the launch of hourly campaign report, Amazon also introduces schedule bidding strategy rules.

✅These rules Increases your bids during high-traffic times or specific date ranges. Schedule rules are applied on top of your bidding strategy and placement adjustments.

✅For performance insights, download the hourly campaign report in the report center.

 

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Calculating Profitability on Amazon's Vendor Central: A Step-by-Step Guide 🚀
Struggling with understanding the nuances of profitability on Vendor Central?
Chris Khoo breaks it down brilliantly. Let's walk through it step by step:
📌 Step 1: Dive into Vendor Central.

Go to the reports tab and locate the Operational Performance Report.

📌 Step 2: Export and Organize.

Pull data from the last 12 months.

Export it as a CSV.

Load it into Excel and get acquainted with pivot charts. They're your best friend for summing up and classifying data.

📌 Step 3: Analyze Key Metrics.

Group data by status, subtype, and if the charge was applied or waived.

Combine this data with your sales figures.

Factor in buy price, sell price, marketing costs, and chargebacks.

The goal? Understand the real profitability of each product, taking into account all costs.

📌 Step 4: Deep Dive into Products.

You might realize a best-seller isn't that profitable. Time to re-strategize!

Consider adjustments in price, packaging, or selling strategy.

📌 Step 5: Evaluate Strategy.

Compare Vendor Central metrics with potential Seller Central earnings.

Factor in FBA fees, warehousing, prep, etc. to get a holistic understanding of profitability across platforms.

Remember, as Chris Khoo highlighted: "A slight tweak in strategy for a major product can boost its margin significantly!" It's not just about selling; it's about selling smartly!

 

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Do you want to MAXIMIZE your ROI? Amazon has just released some exciting updates to Buy with Prime.
What's in for you?

🛒 Buy with Prime app for Shopify

Seamlessly manage orders, listings, analytics, and more directly from Shopify's platform. You can already register for early access!

THE BENEFIT? Streamlined management of your business operations.

🌟 Reviews from Amazon

Boost customer confidence by showcasing trusted Amazon reviews on your product pages, all at no extra cost.
THE BENEFIT? Enhanced customer confidence in your products.

🛒 Buy with Prime cart

Offer shoppers the convenience of purchasing multiple products in one transaction, increasing order values while optimizing fulfillment costs.

THE BENEFIT? Boosts your average order value and optimizes fulfillment costs.

🆘 Buy with Prime Assist

Shoppers can now enjoy 24/7 live chat support, including holidays, at no additional cost. Our team can assist with post-order inquiries and direct brand-related questions to your customer service email.

THE BENEFIT? Accessible support that enhances your customer experience.

Overall, these updates seamlessly integrate Amazon's powerful features into your site, ultimately increasing customer conversion rates.

Ready to maximize your profits this Q4? Leave me your thoughts in the comments!

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We talk a lot about “test and learn” and reacting quickly to the market, but how exactly do we do that at scale?

Good organization and granular campaign setup. 
(Good tech and systems are a bonus)

All of PPC success comes down to how you allocate your spend.

The best ways to control your spend?

🔶 Campaign segmentation 
🔶 Bid management

I will talk about campaign segmentation today! 
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❌ If you throw all of your category search terms into one campaign, how can you control your spend?

❌ If you combine multiple products into one campaign, how can you allocate budget to your priority products?

❌ If you commingle your branded terms with your non branded terms, and mix up all of your strategies, how do you actually know what you are targeting?

We segment campaigns by ASIN, Strategy, Targeting, Categorization.
This allows us to move budgets around in a fluid manner.

We can quickly adjust to any scenario, while also maintaining consistent reporting that allows us to better plan for the future.

Achieving our short term goals, while also building for our long term goals.

📦 ASIN - We segment campaigns by ASIN so that we can control how much of our overall PPC budget goes to which products. This also allows us to adjust strategy per ASIN based on that products lifecycle.

🗺 Strategy - We segment campaigns by strategy so that we know what optimization lever we are pulling within each campaign. 

Ranking campaign - optimize for CVR and Impression Share 
Profitability - optimize for RoAS / ACoS 
Awareness - optimize for impression share, NTB
Branded - optimize for coverage and limit budget to goals
Conquesting - optimize for NTB, CVR, coverage

🎯 Targeting - We segment our targeting into smaller batches in order to better control budget. If you have 300 targets in a campaign, it can be hard to control where your budget goes, and it can dilute your targeting across the average performance. (Making your overall campaign look poor when in reality its just a group of bad targets). We don’t have a hard set rule for number of targets in a campaign, but the smaller the better. I

📊 Categorization - We build internal categorization into our campaign names in order to allow for custom reporting that aligns with a brands internal systems. 
Product Tiers - Tier one, Tier two
Product categories - Cough VS Flu VS Sinus 
Product Lifecycle - New product launch, Awareness, Loyalty, Legacy

This structure allows us to customize an account to each brand's needs AND improve our strategy alignment with the client.

PPC is a lot easier when everyone is speaking the same language.

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Most manufacturer brands work with distributors. But these can quickly become your biggest competition on #Amazon.

After all, distributors often receive volume discounts in exchange for large bulk orders.

The problem with this?

Distributors are often vendors to Amazon themselves and pass on the volume discounts as part of their cost price. Which allows Vendor Managers to benchmark the cost prices they receive from you as the manufacturer.
 
So here are some quick tips on how to manage distributors in your home market with Amazon in mind:
 
🔎 Review your indirect sourcing share on Amazon
If your indirect sourcing share is higher than 5%, your alarm bells should go off. Chances are, your cost prices aren't competitive enough, and you'll either lose the Buy Box or POs will be routed to your distributor.
 
🚩 Beware of bulk discounts for distributors
Distributors likely pass these discounts to Amazon to win the POs if they're 1P or lose you the Buy Box if they sell via 3P. Make sure your Amazon cost prices are competitive.
 
🌏 Geographically restrict access to products
Where legally possible, introduce distribution agreements or reseller policies. They ensure you don't compete with your retail partners.

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What other tips can you think of to reduce your indirect sourcing share with Amazon?

Let me know in the comments!
 

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As a kid, I loved the Cliffs Notes study guides.

You could get them from the endcaps at Barnes & Noble (RIP).

Now I make ours to help our team execute consistently.

Let's call it Josh's Notes for New Product Launches.

It outlines the MUST EXECUTE strategies in your new product launch:

🤝 Consistent Content
😊 Images that Tell a Story
✨ Find the Right Balance in Your Keyword Research
🔥 Benefit Driven & Pain Relieving Content
🫶 Reviews are Your LIFEBLOOD
✅ Advertise at the Right Time
❤️ Continual Refinement

There is so much more to a new product launch, but these are the core things you must do to succeed.

Let me know if you want the full checklist in PDF!


 

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Had a call with an Amazon seller looking to go from $10 million to $20 million and chip away at the dominance of Zesty Paws, the brand that exited for $610 million a few years ago.

Here are the 5 pieces of advice I shared:

1. PPC Domination: Zesty Paws and a few others were absolutely dominating the top 25 keywords by search volume and this seller wasn't even bothering! I instructed them to dramatically increase PPC budgets and be OK with loss leaders for those top keywords that look bad on paper but product a nice "halo effect" for organic ranking.

2. Listen to the Customer: The seller has an amazing product, but the formulation was completely wrong. Customers want EASE! Their next steps were to go from a messy delivery to a simple dog chew like Zesty Paws. Don't listen to Mark Cuban, the customer knows what they want.

3. Elite Photos That Convert: Your pictures are ever good enough. This is no place for contentment. You have to ALWAYS be improving and be 5 steps ahead of your competitors. This seller was way behind. Some of the changes this seller made was removing distractions from their hero image, reducing text on infographic images, adding a feeding instructions image, and nailing an "Us vs. Them" picture showing damning visuals.

4. Titles Still Matter: In terms of importance, your title is place #1 for high search volume keywords, then it's your search terms, then bullets, then A+ content. This seller had all types of strong marketing language but very few keywords that drove search traffic. They felt unsure about this but once they saw the traffic flood in, they didn't care anymore.

5. Off-Amazon is King: PPC is never enough. This seller had yet to utilize any off-Amazon traffic sources like social media ads, TikTok influencers, and even Lightning Deals on Amazon. That's fixed now.

Scaling from 7 to 8 to 9 figures a year on Amazon is incredibly hard, yet I see brad owners achieve this on a regular basis.

The key is to ALWAYS be improving your brand and product quality while always listening to customer feedback and observing what the big players are doing. Don’t steal their ideals. Mimic and put your own spin on it!

Use these 5 pieces of advice with your brand and adapt accordingly. Winning on Amazon is not easy but it’s within grasp.

As always, feel free to ask any questions and I’ll get to them today!
 

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If you're not happy with your current Amazon agency, it's likely for one of 3 reasons

1. No advanced planning

I listed this first because it's the most important

It's great to set goals

But you need a roadmap for how to reach them

Otherwise, the agency is just showing up to each status call to report the news and what they are working on that week

Your agency also needs to analyze your progress at a macro level at regular intervals

That's exactly what we do by doing the long-term planning and initial growth strategy during onboarding (first 30 days)

Then we do comprehensive quarterly business reviews

2. Work product is subpar

A lot of agencies off shore work that is done by people who aren't familiar with US culture or don't speak English as a first language

That can cause the work product and results to be subpar

Unfortunately, many agencies aren't transparent about what and how much they off shore during the sales process

3. Unable to meet agreed upon deliverables

This one always shocks me

I talk to many brands that were promised X and got 1/5 or even 1/10 of what they paid for

We have very clear contracts that outline the scope of work and timing.

Do we get behind?

Yes, occasionally.

But we always get back on track when we get behind.

We never duck out on a scope of work.

Theses issues don't resolve themselves

They take a long time to fix

So if you're dealing with these issues, you should also be evaluating other options
 

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Customer Loyalty Analytics Dashboard

➡️Customer Loyalty Analytics is available for registered brands in the US (Announced during Accelerate). You can access it through the Brand Analytics.

➡️It offers a quick look at consumer behavior and historical trends.

➡️Analyze purchasing trends and adapt your products, offers, and communications to the proper customers to maximise your marketing efforts and boost your overall customer lifetime value.

➡️It gives you the brand and segment view and you can select multiple date range.

 

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Being findable on Amazon should be your top goal as a marketer, here's why:

You could have the sexiest listing, but if no one can find it, no one will buy.

The best way to be found is through keywords.

Title and back end keywords need to be maximized.

250 Bytes for Search Terms.

Upto 200 Characters for Titles.

Each field has different optimization techniques.

Unique exact match terms should go into the title. While a run on sentence with 0 commas should be used in the search term field.

P.S. Spanish SHOULD go into the search term field.

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#Amazon is in money collection mode right now. Here's what that means for your upcoming negotiations 👇💸.

If you're a 1P vendor, you'll likely have faced cost support requests and threats from your Vendor Manager to remove selection over the past few weeks.

As Amazon prepares for the peak holiday season, its buyers want to ensure their bottom line is in good shape.

But their rationale for demanding cost reductions, margin support, and increased trade investment gives us a great insight into their upcoming AVN strategy.

Here are 3 key takeaways vendors should take note of:

1. Net PPM remains Amazon's NorthStar metric in 2024

As brands feel more pressure to maintain sales in the face of high inflation rates, price promotions have picked up again.

This puts Amazon's Net PPM under pressure, especially in CPG categories. This leads Vendor Managers to focus on addressing the Net PPM decline across many of their accounts year-over-year.

2. Amazon will push for cost reductions

Rising raw material and logistics costs have led many suppliers to increase their cost prices with Amazon. In fact, most suppliers have increased their prices several times over the last 12-24 months.

But make no mistake: Amazon is well aware of the now falling exchange rates, commodity prices and logistics costs.

What's worse, most brands are struggling to translate their higher costs into the prices for consumers.

So expect Amazon to push for cost reductions in your upcoming negotiation. Especially if your recent cost increases exceed your ASP performance year-over-year.

3. Vendors must find ways to bridge the profitability gap

The current economic dynamics are, unfortunately, in favour of Amazon. The online retailer still attracts tons of traffic, with suppliers scrambling to secure their top and bottom line.

So as you prepare your AVN strategy for 2024, make sure you have a solid plan to close the profitability gap for the online retailer.

The best way to do this is to ignore Amazon's tunnel focus on cost prices and trade terms.

Instead, consider how investing in retail media can positively impact your portfolio mix. And combine this with other cost-saving initiatives, such as logistics and fulfilment programmes.
 

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Amazon Accelerate Summary

“Establishing a brand by investing in upper-funnel marketing with Amazon Ads”

If you missed our talk, I’ll drop the link in the comments ⬇️

Core points -

🔶 Brands HAVE to find a way to balance their long-term goals with their short-term KPIs. Be less reactive.

🔶 The path to purchase is not as simple as point and click. Customers engage with a brand in multiple phases.

🔶 Waiting on a customer to search for your brand is short-sighted. We must find a way to connect with our customers BEFORE they go looking for us.

🔶 Sponsored Brands and Sponsored Display are great ways to expand into awareness and loyalty campaigns. (And then layer in DSP 🔑)

🔶 Creative, video, and brand are core focuses for the future of Amazon Advertising.

🔶 Test. Test. Test. A good advertising strategy needs to be tailored to your brand. Test and learn to find the right combinations of ad types and strategies that are best for your brand.

🔶 Don’t be discouraged if something doesn’t work out immediately. Amazon Advertising evolves fast, and so should your brand!

Other core focuses from Accelerate -

✅ Latinos at Amazon: Latino representation in corporate roles is up 9% year over year on Amazon.

✅ Next-level logistics: With Amazon now offering an A-Z supply chain solution, brands can take advantage of real-time tracking of containers around the globe. (Check out Kyle Kirkwood's post for more)

✅ Amazon Ads for All: Amazon Advertising is not restricted to brands selling on Amazon. There are ad solutions for small and medium-sized businesses, whether they sell on Amazon or not! DM for more info!

✅ Three new Dashboards - Customer Loyalty Analytics, Voice of the Customer Dashboard, Customer Sentiment Insights (Check out Jason Chan's article for more)


What did I miss?!?!

———

I also want to give a huge shoutout to both Jeffrey Cohen and Gabi Viljoen, MBA.

(I mean, just look at how much fun we are having on stage)

🤩🤩

I have spoken at quite a few events, but this one was my absolute favorite.

Great people ✅
Room at max capacity ✅
Speaking on my favorite topic ✅

If you had a chance to check out our session, don't forget to leave us a review in the Accelerate App!!

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Stop treating your Amazon brand store like a catalog

Because it’s a website, not a catalog

That means you shouldn’t be dumping products and categories on the homepage and subpages

Like you would in a catalog

Rather, you need to curate a shopping experience

Below is a prime example of how to build a brand store

The Nectar team did a great job of blending products and categories while catering to the different seasons

We also highlight how ACG gives back to its community

And we don't showcase every single product because they have over a thousand

We have data that tells us what customers are most likely to buy

So we focus on those products along with seasonal initiatives and launching new products

Note that the 6 products towards the top are shoppable

Which is great for mobile

If you’re an established brand that is looking for help building your Amazon brand store, don’t hesitate to reach out to me or Nectar

If you like candles, you’ll love ACG’s candles…you can thank me later

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Brands that grow their market share on Amazon all do 1 thing

They take risks

Doing what you've always done isn't going to leapfrog you over the competition

This is true if you're the category leader because everyone else will eventually copy you

Instead, you have to do things differently

Typically, that means investing in growth even if it's not profitable in the short term

That could mean investing in better content for your best sellers

You can invest part of your ad budget in conquesting specific competitors through search and product attribute targeting

No matter what you do, you have to take calculated risks

It's not complicated

But it can be uncomfortable

How are you growing your market share on Amazon?

 

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🚀 Want to boost your Amazon sales using TikTok?

Do this:

1️⃣ Create Engaging Content:
- Remember, TikTok is all about entertainment. Users want to be entertained on TikTok... not sold to.
- Make sure your content is fun, engaging, and mentions your brand name and main keyword (very important as customers will then know how to find your product on Amazon.... improves 'branded search')

2️⃣ Connect with Influencers:
- Reach out to small influencers who can help promote your brand. Aim for a 10% success rate.
- Forget about big influencers, aim for small influencers (nano influencers with less than 10,000 followers)
- The smaller the influencer, the better their engagement rates (an influencer with 100K followers will have half the engagement of a nano influencer)
- I know ff sellers that have a few hundred collaborations with nano influencers...... passed the 8 figure mark

3️⃣ Boost content with Ads:
- Once the influencer posts about your product, boost their content with TikTok's Spark Ads. This way, you benefit from both organic and paid traffic.
- Imagine this: 12 influencers each getting around 10,000 impressions, plus an additional 15,000 impressions from your ads. That's 135,000 potential customers seeing your product in action! 🚀
- TikTik is a 'product discovery' platform.... 92% of users said they take action after seeing a product on TikTok

_____________________________________________

Looking to boost your Amazon sales using TikTok? Let me know in the comments


 

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Minimum Advertised Price (MAP) pricing may not be a common concern for Amazon sellers, but it plays a significant role in the complex relationships between retailers, wholesalers, and manufacturers.

MAP pricing sets the minimum allowable price at which a product can be both advertised and sold. Amazon provides a dedicated field for this information, and any violation of MAP pricing results in the concealment of the product's price on the detail page.

For private labelers, who typically operate without such constraints, leaving the MAP pricing field blank is often the best approach. However, if you encounter an issue with hidden pricing, there are effective strategies for resolution, as outlined in the accompanying graphic.

In summary, while MAP pricing may not frequently intersect with Amazon's selling practices, it remains a crucial facet of the relationships among retailers, wholesalers, and manufacturers. It is advisable for Amazon sellers to be aware of its significance and potential implications for their business.

Regularly reviewing the dedicated MAP pricing field and ensuring compliance is a prudent step to prevent any complications in your product listings.


 

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Hot New Amazon Feature Alert 🚨

Some brands are beginning to see a Customer Loyalty Analytics dashboard like the ones below

They include segments for targeting through Brand Tailored Promotions & Customer Engagement

This can help you target higher value customers, which helps with those LTV & repeat purchase rates 🔥

Amazon Sellers, have you started playing around with this new dashboard?

➡️ Read in full

Amazon held their fourth annual Accelerate event last week in Seattle. More than 2,600 sellers converged for networking and insights on the latest tools and features from Amazon.
 

AMAZON ACCELERATE’S KEY SELLER ANNOUNCEMENTS

• Unified Dashboard with Generative AI Capabilities:

  • Introduced new product listings dashboard that makes fixing listings 40% faster.

  • Future feature: Provide product attributes from a URL or photo for both new and existing listings.

  • Shoppable A+ content soon available with comparison charts showing retail prices, review summaries, and "add to cart" buttons.

• Generative AI Tools for Product Listings:

  • New AI tool simplifies creation of new product descriptions, titles, and listing details.

  • Sellers can also enhance existing products with AI.

  • Uses large language models (LLMs) trained on significant data, potentially Amazon's own listing data.
    
    
    
     

  • Supply Chain by Amazon:

    • End-to-end supply chain solution.

    • Combines existing programs like AGL, PCP, AWD, FBA, MCF, and BWP.

    • Benefits with AWD: no peak season storage fees and auto replenishment to avoid stock outs.

    • Concerns exist over sharing extensive supplier and manufacturing information with Amazon.

  • Customer Loyalty Dashboard in Seller Central (US):

    • Provides detailed customer journey metrics.

    • Enables brands to segment top customers and boost loyalty.

  • Customer Sentiment Insights:

    • Allows sellers to understand customer sentiment at a detailed level.

    • Provides benchmarks against category best-sellers.

    • Review feedback for product development and R&D.

  • Computer Vision in Amazon Fulfillment Centers:

    • Announced "No Box Shipments" pilot.

    • Computer vision identifies defects, preventing damaged/expired products from being sent to customers.
      
      
       

      Other Notable Points:

    • Amazon is venturing further into last-mile logistics, competing directly against UPS, FEDEX and the U.S. Post Office. You can now ship items you don’t sell via Amazon using Amazon Shipping in 15 major U.S. metro areas.

    • Amazon is piloting a service allowing 2 million merchant partners to send inventory directly to physical retail stores and warehouses.

    • SIDE NOTE: eBay’s new IOS-only generative AI product description tool based on photos is not impressing sellers.

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🚨 3 Things Eating at Your Profit on Vendor Central / Amazon 1P: 🚨

Have you ever wondered why your profitability on Vendor Central isn't what you hoped for? Isaiah Fritz recently sat down with Chris Khoo, an expert in Vendor Central intricacies, and uncovered the top three challenges brands face on Amazon 1P:

1️⃣ Shortage Claims: While many are familiar with this term, not everyone truly understands its implications on their bottom line.
2️⃣ Chargebacks: Specifically, the dreaded PO on time accuracy chargebacks that can be a silent profit killer.
3️⃣ Hidden Costs: Things like admin time and warehouse process inefficiencies which may seem trivial but cumulatively have a significant drag on your account's efficiency and profitability.

Chris emphasizes the importance of data-driven decisions to tackle these challenges head-on. The goal? Streamline processes and boost the profitability of your Vendor Central account.

“Some companies have a basic understanding of these issues, but addressing them with a data-driven approach can be transformative for your business on Amazon.” - Chris Khoo

Is your brand facing these hurdles? If so, it might be time for a deep dive to optimize your Vendor Central operations.

 

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Seasonal Demand + Understanding WHEN to Scale Budgets

Every brand selling on Amazon has yearly high periods and low periods. From an advertising approach, how do we know when to push budgets without exhausting ACOS/TACOS and ultimately lowering efficiency? The answer, of course, is taking a situational approach.

In this example, this brand's "low period," like many, is through the summer months. Around late August/early September, we started seeing a change in customer activity & ultimately performance changes in the account:
1️⃣ Trending top keyword SV continues to grow WoW
2️⃣ Day-to-day / Week-to-week CVR improvement
3️⃣ Shrinking WoW percentage of ad sales relative to total sales
4️⃣ Increased amount of campaigns running out of budget

Let's take a look at performance over this timeframe:
Aug week 3: $138.4k ad sales / $245.6k total sales / 12% TACOS / 8.3% CVR
Aug week 4: $204.4k ad sales / $304.4k total sales / 13.7% TACOS / 8% CVR
Sep week 1: $413.1k ad sales / $589.8k total sales / 12.3% TACOS / 9.1% CVR
Sep week 2: $413.2k ad sales / $623k total sales / 12% TACOS / 8.9% CVR

This breakdown answers a few questions for us:
▶ Product demand is increasing every week - CVR% improving as we incrementally increase budgets
▶ TACOS continuing to decrease as spend pace / budgets increase (This also answers the ever-common question of "Does TACOS always increase if ad spend increases?)"
▶ As soon as we see 1-2 weeks of improving TACOS/CVR trends in mid-August, it's time to ramp up budgets (based on prior year trends as well)

Understanding historic data trends and customer demand timing can help you spend WHEN the time is right!


 

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Here’s a good example why your #SEO agencies and copywriters can’t use #amazon search behavior as a proxy for search on Walmart. Why? Because #Walmart shoppers shop the category differently!

In this “single serve coffee pods” category example you can see that the same terms rank differently in consumer importance. (Source: Profitero's Search Optimizer models).

Here’s what’s at stake when you don’t prioritize your keywords correctly:

⬆️ Getting from Page 2 to Page 1 organically = 37% avg. lift in sales.

⬆️ Getting from Page 2 to top 10 = 70% avg. lift in sales.

Don’t a cast wide net for your #retailer search strategy. Use a spear.


 

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🟢 The Amazon Seller Profile Page (SPP) - An Underutilized Asset

Did you know you can customize your Seller Profile Page on Amazon?

The SPP isn't just a page. It's a golden opportunity. It’s the only spot on Amazon where customers can dig deep into who you are before they click that 'Buy Now' button. It's your chance to build trust.

What can they see?
✔️ Your Seller Ratings
✔️ Reviews from previous customers
✔️ Your business ethos
✔️ Policy Information

What Can You Add?
📌 About Your Business
📌 Seller Logo
📌 Profile Logo
📌 Featured Image
📌 Your Certifications
📌 FAQs
📌 Shipping and Privacy Policies
📌 Return Policy
📌 Tax Information
and more.

Also, Amazon just launched add-to-cart directly on Seller Profile Pages.

This space lets you engage customers during the shopping journey. Tell your story. Answer their questions.

Have you customized your page yet? It's a simple way to stand out.
Access the customization page through Setting -> Your Info & Policies

Let me know - have you used your Seller Profile Page before?

 

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This is why Amazon's new (soon-to-be released) Customer Loyalty Analytics is such a big deal 👇


 

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Every brand wants to increase average order value

Yet most brands don't even do the easiest things to acheive that goal

One way to increase average order value is to optimize your Amazon brand store

Every single store we've ever optimized has a higher AOV than the account as a whole

Your brand store is an easy way to cross-sell and upsell products without ads from competitors

Below is an example of a store our team did recently for Bee Bald

The team highlighted the uses of each product and the need to buy more than one product

Yes, this is a smaller catalog, so it's easier

But the principles apply to large catalogs as well

Focus on what sells and lean into it

How are you utilizing your brand store to increase AOV?


 

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Hiring an Amazon agency can be nerve-wracking.

The wrong partnership can cost you 5-figures or more.

To avoid hiring the wrong agency, here is what you should look for 👇

⭐ Do they have case studies?

The case studies will show you their best results, not the average, so ignore the result. Instead, ask for a case study that shows a client in the same position as you. Make sure that process could work with your brand.

⭐ Do they ask for your advertising budget?

Amazon is "pay to play". Over 80% of above-the-fold content is advertising, sometimes 100%. You need an ad budget to become a category or sub-category leader. Don’t mess with agencies that don’t have a plan to utilize advertising for your success.

⭐ Do you get to meet your account manager?

You should always meet your account manager before starting. This is the person you’ll be spending the bulk of your time working with. You need to ensure a) they communicate clearly b) have the experience c) you like them!

Look for those factors when hiring and you'll have better luck finding the right partner!
 

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BY THE NUMBERS

Influencers Are the New Kings of e-commerce

Because when an influencer says, "Buy this product." Sales go through the roof!

Find influencers who align with your brand, reach out, and collaborate…. it’s that simple.

But remember, it's not just about the number of followers they have, but the engagement they get.

It’s simple…. but it’s not easy (I have a full-time team that reaches out to over 300 influencers per week).

With social commerce on the rise, we need alternatives to Amazon PPC.

Every seller needs to have an influencer game plan.

Get started now before influencer costs increase (we budget $300 per video… used to be $50 two years ago 😞).

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🚨 Breaking: #Amazon confirms 10 and 11 October as dates for its Prime Big Deal Days event.

Following the announcement of the second Prime event in August, the online retailer is set to offer its members an early start to the holiday season.

Amazon's Big Deal Days will take place in 19 countries worldwide, allowing brands to extend their sales cycles in the run-up to Christmas.

The event follows Amazon's earlier Prime Day, which sold a record-breaking 376 million items worth $12.9 billion.

The question is:

Are you looking forward to kicking off the holiday season in mid-October? Or will you wait for Black Friday and Cyber Monday?

Let me know in the comments!


 

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The mistake is causing brands to lose out on sales🤦🏽‍♀️

Having multiple images that look the same...like two images of the back of your product

Amazon is likely to show your listing more often if you have more content of your product and not just the same looking images🤔

 

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👉 Amazon launches Multi-country sponsored ads campaign manager (beta)

It enables managing Ads for multiple marketplaces from a single centralized place, saving the effort and time to navigate to different MPs.
A further progression from the marketplace switch dropdown.

Additionally,
The feature enables in-depth analysis of a specific country or cross-country comparisons through filters. The currency visualization feature allows you to convert currency-related metrics into your chosen currency. It also supports downloading reports for all countries simultaneously.

At the moment, it's only accessible in select accounts. Hopefully, it will be soon.


 

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When crafting your products and packaging, choosing the right color isn't just an aesthetic decision.

It's a psychological one that can powerfully influence consumer behavior.

Studies show that 85% of shoppers place color as a primary reason for buying a particular product.

Think of Coca-Cola's iconic red, which elicits feelings of excitement and passion, or the calming blue hues of healthcare brands that inspire trust.

But how do you decide which color best represents your brand and captivates your audience?

To simplify this process, I have attached a scientifically-backed chart that explains how different colors evoke specific emotional responses.

From sparking joy with vibrant yellows to conveying luxury through elegant blacks, this tool is designed to guide you in resonating emotionally with your customers.

Unlock the hidden language of color and leave a lasting impression beyond just the eye.

Dive into this chart to find your brand’s perfect shade!




 

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You've got a brand with no story, then it might not have a future.

Amazon's "Brand Story" module on product detail pages is a powerful tool that can significantly enhance sales with minimal effort.

Its visually engaging format has the potential to capture customer attention effectively and, in turn, substantially increase conversion rates.

At My Amazon Guy, we are proud to have a team of over 50 skilled designers who specialize in crafting captivating content for such purposes.

As a global leader in Amazon SEO, we recognize that combining exceptional design with effective SEO strategies is a proven formula for driving improved sales performance on the platform.

To delve deeper into this strategy and seize the opportunity to boost your Amazon sales, we invite you to explore our informative video walkthrough via the link below.

🎥 Video walkthrough: https://lnkd.in/gu5pwGaa

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All my #Amazon sellers out there I hope you are using Brand Tailored Promotions.

One of our brands made $43K off of utilizing a cart abandoners promotion

This is what I call free money honey

Recently our team saw they added new potential audiences for this feature.


Also as a protip even if you are not engaging in using the brand tailored promotions (which are free so why wouldn't you) you get to see an actual number associated with your funnel.

Data you've always wanted but never had.

For example, how many folks have abandoned the brand, viewed but not purchased, recent customers, repeat customers like come on this is dope.

I am not sure folks aren't screaming about brand tailored promotions from the mountain tops because you absolutely should be utilizing.

The bigger your audience the bigger impact this segment can have

Wanna learn more hit us up Straight Up Growth = Amazon 📈

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BRANDS: We've been optimizing Amazon product pages for hundreds of brands each year.

Here’s 20 top images that convert on Amazon.

What do you think, should I do a Pt 2?

 

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If you're missing your Amazon sales goals, you’re probably flying blind

Instead, plan ahead and course correct with our 8-step framework

Too many brands miss their sales forecasts but don't really know why

Amazon is time consuming with lots of admin work that steals time to do activities that drive incremental revenue

However, you can't let that be the status quo

You might even have to take a step back from the admin work to do the deeper planning to grow the business

Here is the 8-step framework to develop a scaling plan:

1. Set 6-month or annual sales goals

2. Stack rank all your products based on sales potential, net profit, and available inventory

3. Build a financial roadmap to reach those sales goals based on the stack ranking (including monthly goals)

(e.g., need to increase revenue by x on product A, which is 10% of our revenue, for the year to reach the goal).

4. Then tier the products into 3 groups based on each product's ability to drive incremental revenue

5. Determine action items for each product and tier from content to ads to promos and more

In order to reach your goals, you'll like need to prioritize certain work for certain products

And deprioritize other work for other products

6. Do the work

7. Measure the results at regular intervals such as every month or 3 months

You MUST use data (brand analytics, sales, ads, etc.) to measure performance

8. Iterate based on the data and results

If you're not doing these things, you're likely getting surprised when it comes to results

And those surprises probably aren't too great

This planning is what we do for our client partners

But we do it at a much deeper level

And it's the central reason why we get results

How are you planning and ensuring your meet your goals?
 

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👉 The minimum audience size for Brand Tailored Promotions increases to 1000 or more.
Up from the initial threshold of 100 or more.

This could be based on data on the audience size impact.

This could mean limited access to the different audience types.

Brand Tailored Promotion is a useful addition on Amazon lately. It lets you create tailored discounts and offers for your existing and prospective Amazon customers, to boost loyalty and conversion. These include:

- Repeat Customers: buyers who've purchased your brand's products multiple times in the past year. Brands can reward loyalty with discounts to boost repeat purchases.

- Brand Cart Abandoners: Customers who added your products to their cart but didn't buy within the last 90 days. Brands can offer discounts to improve conversion.

- Potential New Customers: Recent interactions with your products, but no purchases in the past year. Brands can plan acquisition discounts to convert them.

- High Spend Customers: The top 5% of your brand's big spenders in the last year.

- Recent Customers: The most recent 5% of your buyers.

- Brand Followers: Customers who follow your brand on Amazon. Another reason to drive more followers.


 

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🌟 Exciting News: Now you can Re-engage off-Amazon ad traffic via Amazon Attribution (DSP)."

What launched?
➡️ Amazon Attribution (AA) is launching a new custom audience feature, that provides AA customers with a new re-marketing capability. Amazon Attribution re-marketing allows you to reach audiences directed from your off-Amazon ad traffic into Amazon, in the last 30 days. This audience is available in Amazon DSP.

For More Info: ads.amazon/46cUsaT

➡️ To stay informed about such features, make sure to subscribe to our weekly newsletter https://lnkd.in/dr3Uyd5E


 

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👉 Subscribe and Save details on the Store page

Individual products displayed on the Store now highlight the Subscribe and Save offer along with the CTA to set it up.

SnS has been getting good focus from Amazon lately, with the launch of SnS coupons and, a dedicated SnS dashboard URL to understand its impact.
SnS is indeed an invaluable feature if you sell in a consumables category, as it essentially helps to add a relatively consistent stream of recurring revenue and foster customer loyalty and LTV.


 

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The option to download SP campaign reports hourly is now available (currently in Beta). For Hourly as the time unit, the lookback period is 30 days.

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🌟 Exciting News : Amazon Introduces Multi-Country Campaign Manage View  🌟

➡️   Advertisers who manage campaigns in more than 1 country can view and manage campaigns across all countries on a single campaign management page. Building reports covering all countries in a currency and language of their choice is also available in the report center. Multiple country campaign manager (beta) and reporting are available for Sponsored Products, Sponsored Brands, Sponsored Brands Video, and Sponsored Display.

In the multiple country campaign manager, the following features are available to help manage campaigns across countries:
➡️  A country filter allows you to view one or multiple countries at 1 time.
➡️  The country where the campaigns are running will be shown beneath the campaign name.
➡️  Currency (converted) is a display-only feature that enables you to see currency values in both your preferred currency and in the currency of the country where you’re operating. The currency you chose will convert other country currencies and will be shown under each country currency and at the data table totals section.

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Amazon delivers for sellers with Amazon Shipping

➡️Exciting news from Amazon's Accelerate conference! They've introduced "Amazon Shipping," a new ground package delivery service tailored for independent sellers.

➡️This service allows sellers to tap into Amazon's extensive delivery network for shipping their Amazon orders and products from their own websites and selling platforms.

➡️Amazon Shipping promises speedy deliveries within 2 to 5 days, even on weekends, at a competitive cost with no extra charges for residential or weekend deliveries. Sellers can now benefit from real-time package tracking and receive delivery confirmation photos.

➡️Currently available in fifteen metropolitan areas across the U.S., Amazon Shipping plans to expand further in the future.

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Customer analytics, View in Your Room and Fit Insights announced at Accelerate

Here are some highlights from the Day 2 of Amazon Accelerate:

Customer Loyalty Analytics Dashboard

✅Amazon's new customer Loyalty Analytics Dashboard offers a quick look at consumer behavior and historical trends.

✅Analyze purchasing trends and adapt your products, offers, and communications to the proper customers to maximize your marketing efforts and boost your overall customer lifetime value.

✅Customer Loyalty Analytics will be available soon to registered brands in the US.

Customer Sentiment Insights

✅You'll be able to receive complete analytics on customer preferences with the newly updated Customer Sentiment Insights tool with the touch of a button.

✅New feature additions will provide more information on consumer sentiment, including not only reviews but also customer returns.

✅Analyze trend changes over time and compare customer sentiment for all ASINs to the best sellers in a category to better understand customer wants and boost your brand positioning.

✅These insights will be available later this year in the US, UK, DE, FR, IT, and Spain, with Japan following soon after.

Visualize products on tables and countertops

✅Amazon is improving product discovery experience to help customers identify products and make smart purchasing decisions.

✅View in Your Room tool employs augmented reality to assist buyers in visualizing how your product will appear in their environment.

✅In addition to objects placed on the floor, the capability is now available on iOS and Android devices for items that fit on your tabletop. The new experience is accessible for over 200 different tabletop product kinds, including lamps and home décor.

Fit Insights

✅Fit Insights assists brands in better understanding the size and fit of their apparel and shoe items, allowing them to improve their product offering and reduce returns.

✅Fit Insights analyzes returns data, size charts, and consumer input on fit, materials, and style to recommend modifications to a brand's size chart and product listings using machine learning, including big language models.

✅Beginning in October, Fit Insights will be available to US apparel and shoe makers and their authorized distributors.