Let's talk strategy. Specifically how we structure our campaigns. Imagine you're doing keyword research for an ASIN targeting campaign. Let's say you find several ASINs ranking high for a keyword like "running shoe."
Here’s a game-changer approach: Create a campaign, one ad group, one product line, and include all those high-ranking ASINs.
Why do it this way? Two reasons:
1) Simplification: It's about making sense of our groupings, bringing clarity and focus to our strategy.
2) Strategy Indicator: This setup signals the strategy for this set of ASINs. For instance, in a campaign named "Top Ranked ASINs - Running Shoe," there's no guesswork. You know the target, and there’s a clear, intentional strategy.
By structuring campaigns this way, we can make more informed optimization decisions.
#AmazonAdvertising #PPC #Amazonseller