I’ve seen clients transform PPC results just by focusing on CVR.

Better CVR means Faster sales velocity.

Faster sales velocity means a higher organic ranking.

Nail these 7 things:

1. Craft killer copy.

Make your product's value impossible to ignore.

Your product copy should do more than just describe; it should sell.

Answer the question, "How will this make my life better?" in every line.

2. A/B test everything - CONSTANTLY.

Try different titles, bullet points, and descriptions to see which versions convert better.
My team split tests something new every week.

Rapid testing means rapid iteration.

3. Sharpen your listing.

I like to make sure that every element of our listing is meticulously crafted and optimized for search and conversions.

• Relevant keywords without stuffing
• Compelling product title
• Bullet points are clear, concise, and focused on what your product does for the customer.

4. Elevate your imagery.

Your images are often the deciding factor in a customer's purchase decision.

And it’s pretty simple to get right.

The more you can help the customer envision themselves using the product.

Solve their biggest pain point/desire.

Then provide social proof to answer the question:

Does this product actually deliver?

5. Strategize your pricing.

Don’t just lower your price.

We use bundles, limited-time offers, and upsells for a better-perceived value and higher AOV.

6. Engage with customer feedback.

Show you listen and adapt.

This can turn a skeptical shopper into a confident buyer.

7. Fine-tune Your Sponsored Ads

I’ve seen many brands run ads for underperforming keywords, which bring in bad traffic and ultimately hurt CVR more than help.

Sponsored ads can’t be set and forgotten.

Need to keep a close eye on them to make sure you’re iterating quickly.