Check out the Walmart Ad Center's "Bid" Rules!

Between juggling manual and auto campaigns, covering all ad types, and staying on top of bid management, providing quality results for your brands can feel like an overwhelming task.

How do you manage it all, especially when dealing with multiple SKUs on Walmart?

Here's where Walmart Connect throws in a lifesaver: bulk files. Simple bid changes across the board, making scalability more effortless.

But Walmart's got another built-in tool that's often overlooked: Rules.

Let's say you want to push brand loyalty through targeted keywords. Here's where Walmart Bid Rules come into play:

Action type: Increase Bids
Measurement: 20%
Max Bid: $2
Attribute: Selected campaigns—and here's where the magic happens:

🔶 Your branded keyword campaigns
🔶 Specific product-focused branded keyword campaigns

Specify a date range for brand keyword coverage to compare your current results with previous results without bid increases. Are you tapping into the Rules tool yet? Another use case: They are super helpful for ramping budgets during flash-pick events under strategic periods.

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