🛑 A common question I get asked by brands, is if video is important for Amazon product pages?
Video content is extremely important for several key reasons:
1️⃣ Videos improve customer engagement and understanding.
↳ 72% of consumers choose to watch a video over reading text
↳ Videos help customers better understand your product and features.
2️⃣ Videos increase conversion rates.
↳ 90% of consumers use videos as part of their buying decision process.
↳ Conversion rates on landing pages with video increase by 80%.
↳ Videos help customers make more informed purchasing decisions.
3️⃣ Videos build trust and authority.
↳ A well-produced video makes your brand and product appear more authoritative and trustworthy.
↳ Videos show you've put more thought into your listing than just static images.
4️⃣ Videos are memorable.
↳ 80% of consumers can recall the content of a video they watched in the last 30 days.
↳ Videos help your product stand out from competitors.
5️⃣ Videos demonstrate product use cases.
↳ Videos allow you to showcase your product in use and help customers envision how it can benefit them.
↳ This is especially helpful for more complex products.
6️⃣ Videos Defend Against Competition.
↳ Not using video means that your competitors can upload video shorts that appear on your product pages.
↳ Upload yours to reclaim those placements that Amazon give you as the brand owner.
BONUS 👉🏽 Video content can be repurposed for socials, advertising, website and your Amazon storefront. Video is an asset.
✅ Product videos on Amazon listings provide a more persuasive way to showcase your product's features, benefits and use cases.
✅ They lead to higher engagement, conversion rates, trust and memorability compared to text and images alone.
✅ Investing in UGC product videos is one of the best ways to optimize your Amazon listings without spending thousands of dollars on production.