How do you advertise higher priced products?

The key lies in understanding your target audience's search behavior.

You can use Search Query report and Product Opportunity Explorer to analyze the average product price for your key terms.

This data shows you which searches shoppers who are more likely to spend more are using.

The path may be trickier (due to higher prices typically meaning lower conversion rates) but you can succeed if you know how to play the game.

What are your top ad strategies for selling premium products?


#Amazonadvertising #AmazonPPC #Amazonsellers