Where do TOS ads show up in Product Targeting?

Amazon defines 'top of search' as the first four ad spots on a search page.

This means that when your ASIN-targeted ads land in these spots, they're exactly where they need to be.

However, a common concern is this targeting approach could cannibalizes other sponsored product ads.

My take?

I'm not concerned as long as the overall performance of the product is strong.


#Amazonadvertising #AmazonPPC #Amazonseller