May 27, 2023 12:00AM
Time to rethink your PDP defence strategy. Traditional methods just aren't cutting it anymore. You need SB and SD Video campaigns, a killer Brand Story, plus A+ and Premium A+ content. Thanks, Prem.
Prem Gupta
Why aren't conventional defense campaigns sufficient to protect your PDP?
➡️You are undermining PDP if you continue to rely on conventional defensive efforts to defend your ads.
➡️The defensive requirements have changed, ads & ad placements have been totally updated. In order to properly defend PDP, you must create:
👉SB Video campaigns - Due to their proximity to the review section, SBV ad placements are quite crucial. If you are not defending that positioning with SBV defense advertisements, you will lose the sale to your competitor who is presenting high-quality video because 90% of customers read reviews.(https://lnkd.in/gHBFaVc4)
👉SD Video Campaigns - SDV placement is quite distracting and close to the product. There is a greater than 50% risk that you will lose a sale because of an alluring video if you are not defending through SDV.(https://lnkd.in/gFEJvP8h)
👉Brand Story - Brands have been choosing the Brand story page since the beginning because it is free and open to everyone. A strong brand story can help you increase brand recognition. It benefits you to inform people about your brand's heritage, core principles, and product offerings.(https://lnkd.in/gXx_CnaT)
👉A+ & A+ Premium - A+ and Premium A+ content enhances the products content that can be added to Amazon product detail pages to provide additional information and improve the shopping experience for customers.(https://lnkd.in/gwNjQbhg)