SEO for Amazon ≠ SEO for Walmart. Amazon and Walmart search behaviors differ significantly, impacting keyword ranking and sales lift. Moving from Page 2 to Page 1 on Walmart can give you a 37% sales boost. Thanks, Mike.

Mike Black

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Here’s a good example why your #SEO agencies and copywriters can’t use #amazon search behavior as a proxy for search on Walmart. Why? Because #Walmart shoppers shop the category differently!

In this “single serve coffee pods” category example you can see that the same terms rank differently in consumer importance. (Source: Profitero's Search Optimizer models).

Here’s what’s at stake when you don’t prioritize your keywords correctly:

⬆️ Getting from Page 2 to Page 1 organically = 37% avg. lift in sales.

⬆️ Getting from Page 2 to top 10 = 70% avg. lift in sales.

Don’t a cast wide net for your #retailer search strategy. Use a spear.