May 12, 2023 12:00AM
Revamp your brand with Amazon's new metrics. These metrics hit every stage of the sales funnel—awareness, consideration, and purchase. Thanks, Prem.
A new set of brand metrics recognize the funnel performance of your brand
➡ By reaching millions of customers at various phases of their buying journeys, the new and updated brand metrics offer a visual experience to help you uncover opportunities and accelerate your brand growth.
➡The three stages of the sales funnel are awareness, consideration, and purchased.
👉Awareness measures the number of shoppers who searched for your brand but didn’t engage with it.
👉Consideration measures shoppers who visited your detail page directly or after searching for your brand, or those who didn't buy but added your items to their cart.
👉Purchased measures the number of shoppers who purchased from your brand or those with Subscribe & Save subscriptions.