Prime Day is just around the corner (expected: July 16th & 17th), and brands are gearing up for one of the biggest sales events of the year.
But what kind of sales lift can they realistically expect? Our agency's internal data provides some historical insights:
As you can see, the sales jump during Prime Day can be quite substantial for many brands. However, the true impact depends on several key factors:
➡ Level of participation (deals, special offers, premium product positioning) ➡ Strategic advertising investment
➡ Prominent merchandising placements on Amazon
➡ Proper inventory planning to meet potential demand spikes
So, while historical data can guide expectations, each brand's Prime Day performance ultimately hinges on a well-executed strategy tailored to their specific goals and product catalog.
We'd love to hear your thoughts: What level of sales lift is your brand anticipating this Prime Day, and what strategies are you implementing to maximize the opportunity?
Share your insights and experiences in the comments below.
#amazonprime #primeday