Struggling with subpar images for your Amazon listings despite spending thousands on graphic designers? *Spilling my Coffee* ☕️
You're not alone.
Many Amazon sellers experience the frustration of receiving low-quality designs that fail to drive sales, resonate with your market, or tell your brand's story.
They're just images.
Before deciding to design our own Amazon products and before helping other Amazon sellers, I learned some valuable lessons.
Here are some key tips when hiring a graphic designer (from a graphic designer's perspective)
1️⃣ Amazon TOS Knowledge: The most important criteria before hiring. They should be familiar with all the do's and don'ts of creating images and including copywriting on your Amazon listing images.
2️⃣ Consistency in Their Work: Review their portfolio to see if it's cohesive and presentable. If not, they're likely to treat your listing images the same way.
3️⃣ Communication: Pay attention to how they communicate, include you in every step of the process, and ask questions to understand your product, customers, and goals.
4️⃣ Consider Graphic Design's Gender: It. Does. Matter. For example, you wouldn't hire a male graphic designer for an underwear brand meant for females. Ensure the designer can relate to and understand your product.
5️⃣ Initiative: You don't want to work with someone who constantly needs direction and just agrees with everything you say. They should have the initiative and offer suggestions that will enhance your listing images and conversion rates.
6️⃣ Tools Matter: In today's world, it's easy for anyone to claim they're a graphic designer because of websites like Canva, Stencil, and AI-based design tools. You need someone who can create custom designs tailored specifically for your Amazon brand.
As harsh as it sounds, I agree that many graphic designers are only in it for the money.
Because I was in their position too, but it only made my credibility worse and lost a lot of design clients.
Take the time to get to know them and understand their core values because ultimately, you're entrusting your brand's image, money, and time to them.
#amazonfba #amazonlistings #graphicdesigner #amazongraphics