🚩 Now available in Amazon Marketing Cloud: "Share of Wallet" analysis.
WHAT IT IS: Categorical level data to assess share of purchases or purchase amounts within the subscribed product category (offline data) compared to other brands.
HOW: Brands can get the data through NCS CPG Insights Stream, a new beta (paid) feature in AMC.
WHY (is it important)? Brands can now better measure how online advertising campaigns impact offline purchases and where they sit in relation to competitors at the categorical level. They can begin to assess what media mix led to the most transactions, and optimize their media tactics accordingly.
DATA: Thanks to the CPG insights stream, brands can get transaction signals from over 3M+ UPCs and 4500 product groups.
Interested in learning more about about AMC or how your brand can leverage offline insights for better overall performance, send me a note.
#signalloss #AMC #amazonmarketing #retailmedia