🚨Update for Sponsored Display Campaigns! 🚨
You can now add negative product targeting to your Sponsored Display campaigns.
This recent update just rolled out a few weeks ago, and it's a significant shift in how we can manage our ads.
Here's a quick guide :
1. Analyze the Matched Targets Report: Identify the ASINs that aren't converting and eating into your budget.
2. Add Negatives: Jump into your ad account, navigate to the ad group level of your campaigns, and start adding these non-performers as negatives.
3. Negate Both ASINs or Brands: You can choose to either negate ASINs or you can negate and entire brand's product line.
4. Campaign Types Note: This feature isn't available for vCPM campaign strategies. Stick to adding negatives to your CPC Sponsored Display campaigns.
Fine-tuning your targeting by excluding non-performing products means more efficient spend and sharper ad targeting.
If you want the complete walk-through complete with screenshares just comment "SD Negatives" in the comments and I'll send you the link. 👇
#Amazonadvertising #SponsoredDisplay #PPC #Amazonsellers