New 'Based on your recent views' Sponsored Category on Amazon. This is seen by shoppers who've engaged with your Sponsored Product ads recently. No retargeting option, but a better click-through rate will get you more ad impressions. Thanks, Himanshu.

Himanshu Verma

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👉Spotted another Sponsored category on Amazon this week:

“Based on your recent views”

Interestingly, these are SP ads where we don’t get retargeting option.

Shoppers see it if they engaged with your SP ads recently.
This is another benefit of a good CTR, that can help you occupy more of these placements and get more ad impressions.