New audiences added to brand-tailored promotions. Three fresh audiences have been added for more targeted brand promotions: At Risk, for those infrequent shoppers; Promising, for recent but occasional buyers; and Top-tier, for your consistent big spenders. Thanks, Prem. 

Prem Gupta

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Updated Audiences for Brand Tailored Promotions

The following 3 new audiences have been included in brand-tailored promotions:

✅At Risk - Customers who haven’t purchased recently nor frequently, with varied spending. At-risk customers can be engaged through discounts, promotions, and other incentives

✅Promising - Customers who purchase recently, buy occasionally, and spend above average. In order to convert to a Loyal customer, encourage purchase through marketing engagement

✅Top-tier - These are customers who purchased recently and spent the most. Most of these customers buy frequently.