May 18, 2023 12:00AM
Mossy Oak isn't just about camo gear. They're a content powerhouse that's licensing brands. A few tweaks could boost their success: capture emails with incentives, make ads stand out and recommend higher-priced items for bigger AOVs. Thanks, Tim.
The person in this image is wearing > $1,000 in products…
- $60 pants
- $70 hoodie
- $250 jacket
- $60 bow gloves
- $50 head cover
- $300 backpack
- $150 boots
- $150 bibs
And that's not including the bow!
There are riches in niches, and this niche brand of camouflage is called Mossy Oak.
But they’re a lot more than camouflage.
They’re actually a content business that licenses other brands and gives them exposure to Mossy Oaks massive audience.
I took a look at what they were doing across a few marketing channels and I had a few ideas that might help them.
1. Email capture
When I read their content and bounce around their website, there’s no clear CTA to get my email.
I think a quick, simple email capture with an incentive would greatly increase their subscriber numbers.
2. A lot of camouflage in ads
There’s an innate problem with marketing camouflage.
If the product works it should be very difficult to see, so people will quickly scroll past without realizing anything was actually shown to them.
To improve this I’d do one of two things:
a. Make it standout, add text on the image itself.
b. Play it up, make the text copy say something like “Can you pass the Mossy Oak test? Try to spot the camoflauge!”
3. Increase AOV by recommending higher ticket products
When I clicked through to an ad to their Turkey Hunter collection, the featured products were a $20 set of gloves and $15 headcover.
I think Mossy Oak could dramatically improve AOV by simply recommending higher priced items.
That’s a wrap for this little deep dive!