Maximize Subscribe & Save. For optimum use of Subscribe and Save coupons, focus on longer durations to recapture past buyers, target high-traffic items for increased visibility, and position these on generic branded searches to capture those with a high intent to purchase. Thanks, Brett.

Brett Bohannon

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Client asked me how to leverage Subscribe and Save coupons.. this is what I just sent them:

- longer duration (we are trying to capture the customers that already bought, so how long does it take to have them come back and buy again? 30 + days)

- High traffic items - more eyeballs on the the listing

- Place these items on generic branded search ( terms like " brand name " - customers with high purchase intent)