Sep 13, 2023 12:00AM
Maximize Subscribe & Save. For optimum use of Subscribe and Save coupons, focus on longer durations to recapture past buyers, target high-traffic items for increased visibility, and position these on generic branded searches to capture those with a high intent to purchase. Thanks, Brett.
Client asked me how to leverage Subscribe and Save coupons.. this is what I just sent them:
- longer duration (we are trying to capture the customers that already bought, so how long does it take to have them come back and buy again? 30 + days)
- High traffic items - more eyeballs on the the listing
- Place these items on generic branded search ( terms like " brand name " - customers with high purchase intent)