Many brands miss Amazon sales targets. Often due to admin overload. Here's an 8-step plan that covers everything from setting sales goals to measuring results. Thanks, Jason.
Jason Landro
➡️ Post | Profile
If you're missing your Amazon sales goals, you’re probably flying blind
Instead, plan ahead and course correct with our 8-step framework
Too many brands miss their sales forecasts but don't really know why
Amazon is time consuming with lots of admin work that steals time to do activities that drive incremental revenue
However, you can't let that be the status quo
You might even have to take a step back from the admin work to do the deeper planning to grow the business
Here is the 8-step framework to develop a scaling plan:
1. Set 6-month or annual sales goals
2. Stack rank all your products based on sales potential, net profit, and available inventory
3. Build a financial roadmap to reach those sales goals based on the stack ranking (including monthly goals)
(e.g., need to increase revenue by x on product A, which is 10% of our revenue, for the year to reach the goal).
4. Then tier the products into 3 groups based on each product's ability to drive incremental revenue
5. Determine action items for each product and tier from content to ads to promos and more
In order to reach your goals, you'll like need to prioritize certain work for certain products
And deprioritize other work for other products
6. Do the work
7. Measure the results at regular intervals such as every month or 3 months
You MUST use data (brand analytics, sales, ads, etc.) to measure performance
8. Iterate based on the data and results
If you're not doing these things, you're likely getting surprised when it comes to results
And those surprises probably aren't too great
This planning is what we do for our client partners
But we do it at a much deeper level
And it's the central reason why we get results
How are you planning and ensuring your meet your goals?