Sep 15, 2023 12:00AM
Manage Amazon campaigns globally with one tool. Amazon's new beta tool allows you to oversee campaigns in various countries from a single page. It offers currency and language options but may lack some features for now. Thanks, Prem.
Multiple Country Campaign Manager and Reporting tool
➡️Amazon has introduced a beta version of the Multiple Country Campaign Manager and Reporting tool. This feature allows you to streamline your campaign management by viewing and managing campaigns across various countries on a single management page.
Here are some key highlights:
✅Multiple Country Campaign Management: With this new tool, you can easily navigate between countries using a country filter, making it efficient to oversee campaigns across borders. The currency feature helps you view values in your preferred currency and the local currency of the country where you are advertising.
✅Sponsored Ads Reporting: The reporting center now allows you to run campaign reports that cover all your targeted countries. You can set your preferred currency to view and download reports for specific countries, and the system will automatically convert currency values based on exchange rates.
✅Language Preferences: Amazon also offers language preferences, ensuring you can manage campaigns even in countries with unfamiliar local languages. You can translate and add keywords, see translations for suggested keywords, and access product categories in your preferred language.
✅Currency of preference: Currency of preference is a display-only feature that enables you to see currency values in your preferred currency and in the currency of the country where you're advertising.
➡️Please note that while this beta release is a game-changer for multi-country campaigns, it might not include all features available on the standard Campaigns page. So, keep an eye out for future updates and enhancements.
➡️To explore these features and set your preferences, simply go to your Account settings. This is a significant step forward for advertisers looking to expand their global reach and streamline campaign management.