Launch your brand on Amazon 🤔

I'm excited to share some fresh insights as I test a new microphone.

Let me know how it sounds!

Today, I'm diving deep into advertising for those launching a product or brand from scratch.

Here’s what you need to know:

🚀 Starting Strong: Ensure your product is retail-ready with standout packaging and compelling A+ content. This is non-negotiable in today’s competitive market.

📊 Advertising Essentials: The Amazon advertising landscape has evolved dramatically. From sponsored display videos to advanced targeting options, it’s a whole new game. But remember, the basics still matter:

Sponsored Products generate roughly 80% of advertising sales by blending seamlessly with organic results.

Sponsored Brands: Consider them, especially video ads, as they significantly differ in performance and strategy.

🔑 Key Strategies for up and coming brands launching on Amazon:

Start with exact-match keywords to fine-tune your approach.

Begin with a manageable number of keywords to optimize data collection and ad spend efficiency.

🤔 Why This Matters: Understanding the click-through and conversion rates early can help you adjust your strategy swiftly, ensuring you’re not just spending but investing where it counts.

Always monitor ACoS or ROAS to gauge your campaign’s effectiveness.

Keep an eye out on your targets CVR and CTR to know where you could be allocating more budget and continue building momentum on top on.

I'm here to help you, so don’t hesitate to reach out if you plan to launch on Amazon or have any questions.

👋 Stay tuned for more updates and tips from BTR Media.

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