Keyword research is the foundation of your Amazon advertising campaigns.

Here are 3 reasons why:

1. Relevant keywords = more sales
With the right keywords, your products will appear in the search results of potential customers who are looking for products like yours.

2. Lower ACoS through targeted advertising
When you target the right keywords in your advertising campaigns, you convert more. When you have a higher CVR it takes less clicks to get an order. Less clicks = less spend = lower ACoS.

3. Stay ahead of competitors
If you're not doing keyword research, your competitors are. A good Amazon ad strategy covers more than just your top 3-5 keywords. If you're not keeping up with shifts in the market you'll be left behind.

Take the time to research which keywords are relevant and have high search volume.
(Hint: Your conversion rate and CTR are clues)

Make sure you're focused on the right keywords to drive more sales and stay ahead of the competition.

#Amazonadvertising #Amazonseller #PPC