May 13, 2023 12:00AM
Interactive Video Ads hit Freevee. Amazon's DSP now lets advertisers add nifty calls-to-action to their videos. Thanks, Joe.
I’ve been watching Jury Duty (highly recommend) on Freevee and it’s cool to see the inclusion of Interactive Video Ads.
Advertisers utilizing Amazon’s DSP can now add calls-to-action to their video content such as “shop now,” “add to cart,” or, “buy now,” as well as a QR code.
Currently, I've just seen these Interactive Video Ads shown on Freevee, which is the free streaming platform from Amazon. But I anticipate we will see these ads on other Amazon supply sources soon.
Not only can you capture your audience’s attention with compelling video content, but also give them clear next steps to take, a win-win for both you and your customers.