Struggling with high costs per click at the top of search? without

Prioritizes performance over placements!

𝗙𝗼𝗰𝘂𝘀 𝗼𝗻 𝗞𝗲𝘆𝘄𝗼𝗿𝗱-𝗟𝗲𝘃𝗲𝗹 𝗣𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲: Instead of fixating on top of search placement, concentrate on how individual keywords perform. Adjust your bids based on this data rather than making drastic changes in placement percentages.

𝗟𝗲𝘃𝗲𝗿𝗮𝗴𝗲 𝗣𝗹𝗮𝗰𝗲𝗺𝗲𝗻𝘁 𝗔𝗱𝗷𝘂𝘀𝘁𝗺𝗲𝗻𝘁𝘀 𝗪𝗶𝘀𝗲𝗹𝘆: Use placement adjustments to give your performance that necessary boost, but avoid extreme swings. Keep your bids optimized rather than relying solely on aggressive placement strategies.

𝗠𝗮𝗻𝗮𝗴𝗲 𝗬𝗼𝘂𝗿 𝗦𝘁𝗿𝗲𝘀𝘀: Many sellers obsess over maintaining top of search placements, especially in ranking campaigns, stressing over impressions on product pages. My advice? If you’re seeing improvements in rankings and keyword performance, don’t let placement anxieties overshadow your strategy.

𝗕𝗼𝘁𝘁𝗼𝗺 𝗟𝗶𝗻𝗲: Effective ad optimization isn’t about where you place; it’s about how you perform. Keep your focus on what truly moves the needle – keyword and overall campaign performance.


How do you leverage placements?


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