May 21, 2023 12:00AM
From losing cash to profitable PPC. A budget-constrained, single-product account mastered keyword research, strategic campaign launch and optimization to flip the script. Thanks, Yogesh.
Within 4 Month
➡️ From loss of -£59 ==> £7,445 Profit
➡️ From TACoS of 30.20% ==> 7.86%
➡️ From Organic % of Total Sales of 65.10% ==> 85.39%
Here is a small case study of a single-product account that achieved growth solely through Amazon PPC, despite having a limited budget.
➡️ Category: Health Supplement
➡️ Number of Product: 1
P.S: The client's sole focus is on profitability.
I have successfully improved the organic ranking for several high-volume keywords by utilizing PPC (Pay-Per-Click) advertising.
Allow me to outline the steps I took and provide examples of the straightforward campaigns I created, which yielded positive outcomes.
#1. DEEP DIVE KEYWORD RESEARCH: I conducted in-depth keyword research for the product using Cerebro (H10) and Brand Analytics. I categorized the keywords into the following groups and put the cpc bids accordingly:
➡️RANK KEYWORDS : These are the keywords I aim to rank for.
➡️HIGHLY RELEVANT KEYWORDS: These are shoppable keywords that are highly relevant to our product, such as "marathon uk 8 shoes for girls".
➡️RELEVANT KEYWORDS: These are shoppable keywords that are related to our product, but not as closely as the highly relevant keywords. For example, "marathon shoes for girls".
➡️GENERIC KEYWORDS: These are keywords that are loosely related to our product, such as "shoes for girls".
#2. LAUNCH CAMPAIGN: The campaigns that were created while using the above keywords are :-
➡️Sponsored Product - Exact Match, Phrase Match & Broad Match Modifier
➡️Sponsored Brand Video - Exact Match, Phrase Match & Broad Match Modifier
➡️Sponsored Product - Other Product ASIN Targeting ( with review < Our product | Price > Our product)
➡️Sponsored Display - Other Product ASIN Targeting ( with review < Our product | Price > Our product)
#3 OPTIMIZATION: I did regular campaign & bid optimization every week with our inhouse tool.