Are you losing with Amazon’s price parity rules?

Here’s how Elgato cracked the code :

First know the following:

Amazon demands price parity across channels.

So while shopping for a new hardware device, I discovered how Elgato navigates price parity.

lgato's new teleprompter is priced at $279.99 on both Amazon and their Shopify site.

But, Elgato flipped the script and it’s genius!

—> Add insane bonus value

On their D2C site, Elgato includes a bonus giveaway worth $84.98, featuring the Key Light Mini and Cold Shoe.

Even after Amazon's 15% take, Elgato's D2C site is more profitable AND they own the customer relationship.

The sooner you understand this, the sooner you'll ride 🏄‍♂️ Amazon without violating price parity rules.

OK, so you wanna capitalize on Elgato’s Bonus Strategy.

How?

👉 Embrace bonuses to increase perceived value on your own site (make em' high margin).

👉 And — adjust the HERO SKU price on Amazon (then on your own site). Keep prices consistent across platforms.

👉 Plus — a pro tip: leveraging Profasee can adjust your prices on Amazon intelligently and unlock cash flow you’re leaving on the table.

Win on Amazon and Off Amazon 🥳🍾

$0.02 from an Amazon OG. 🤙