Copying your competition is a formula for death.
Most brands follow what their competition is doing because it’s safe.
They conform because they figure if the brands before them have done it that way, it will work.
In other words, most brands play it safe.
But that leads to you being the same as everyone else.
How can consumers distinguish you from the next brand?
Surprise! They can’t and don’t, especially on marketplaces like Amazon.
The Nectar content team recently did a photography and graphic design project for Swisse Wellness (H&H Group).
The brand was bold and let us take some huge risks with the content.
It really stands out and is engaging.
I also think it speaks well to the target audience.
If you’re struggling with your content and increasing conversions, don’t hesitate to reach out to us.
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