Here's the breakdown:
1. The Title:
Your title is arguably the biggest factor impacting your product's discoverability.
It should:
• Read Naturally: Don’t just stuff keywords here.
• Include Key Elements: Your brand, product type, key features (like size or quantity), and unique selling points.
2. The bullets
• Highlight pain points not just features.
• Start with the most crucial benefit, followed by secondary features and USP’s
• Consistently update as market dynamics and consumer behaviors evolve.
3. Backend Keywords
The hidden backbone of your keyword strategy.
• Avoid repeating keywords you already used in your title and bullet points.
• Include common misspellings of your product keywords
For nana hats that might include “banana hats” or “banana covers”
4. Longtail Keywords
The sniper approach in your arsenal.
Target specific, 3-5 word long phrases.
“Bananas Preserver” and Banana Hats to Keep Bananas Fresh” as 2 great long-tail keywords.
Here's how to find them:
• Go to Helium 10 Cerebro
• Enter the ASIN for the product
• Set the organic rank filter to 1-20
• Sort results by search volume
• Look for keywords that are most relevant to your listing
Other areas to check for keywords:
• Brand Analytics
• Search Query Performance
• Product Opportunity Explorer
The more specific, the better.
5. A/B Testing
Fine-tune your listing to perfection by experimenting and analyzing:
Test combinations of keywords in your title, bullet points, and description.
A/B test one change at a time. I like to use Helium 10 for this.
Figure out exactly what makes the needle move.
6. Amazon Advertising
When you’re ready to scale you have 2 options:
1. Sponsored products
2. Sponsored brands
Start with Automated Targeting.
Let Amazon algorithms lay the groundwork and test to see what can work best.
Once you have data, refine your approach by manually selecting and adjusting keywords based on performance.
You’ll save loads of time, and reach better results faster.
7. High-Quality Images and Video
Your images are the #1 factor in whether your customer buys from you or not.
Make sure they are clear and high-resolution.
Include your USPs in your image, and descriptions to boost SEO and hook attention.