Sep 13, 2023 12:00AM
Boost Amazon Search Volume with TikTok Ads. Leverage TikTok to skyrocket your Amazon 'Branded Search.' Start with a catchy video, direct viewers to Amazon by name, and monitor key metrics. This isn't a quick fix but a strategic move to increase your brand's Amazon visibility. Thanks, Paul.
3 steps to Boost Your Amazon Search Volume using TikTok Ads
TikTok is the BEST platform to increase your 'Branded Search'
👉 1. Create engaging content
- Make a short, engaging video about your product. Research what's trending and hire an influencer to create that specific content
- Remember, TikTok is a 'Product Discovery' platform.
- Use TikTok's Creative Centre to get ideas and even create briefs.
👉 2. Direct viewers to Amazon
- In the video, explain to viewers how to find your product on Amazon. Use the phrase, "Just search, [BRAND NAME] [KEYWORD] on Amazon".
- A lot of TikTok users will not click on ads, but search on Amazon as the default.
👉 3. Monitor your metrics:
- Don't rely on Amazon Attribution data (it's glitchy on a good day).
- Instead, keep an eye on your Amazon Search Volume. IE. Are more people searching for your product on Amazon as a result of TikTok?
Be patient: This isn't a quick fix. It's a long-term strategy that can significantly boost your brand's visibility on Amazon.
Remember, the more impressions you get on TikTok, the higher your Amazon Search Volume will be.