✨ Struggling to balance visibility for products targeting the same keywords?
Let's simplify it 👇
I chat with brands that are stressing themselves out, trying to force equal visibility across all product.
Here’s a fresh perspective.
➡️ Let Go of Equal Visibility
Perfect equality in rankings is a tough ask. Only one ASIN can secure each rank, and Amazon prefers variety. Rather than fighting it, lean into it. Accept some overlap in your ad campaigns; if they're under the same ad account, Amazon won’t make you bid against yourself.
➡️ Optimize for Individual Performance
Focus on how each product performs. Boost ad spend for high performers and scale back for those underperforming. Let real customer data dictate the hierarchy naturally.
➡️ Manage Ad Accounts Wisely
Separate ad accounts could create bidding conflicts. Consolidate product ASINs under one ad account to prevent self-competition.
Give your products the room to shine based on customer behavior.
Watch performance metrics closely and let the data guide your strategies.
Got product variations? Reply with "variation" for tips on optimizing conversion rates for different sizes, colors, etc.
#AmazonSellers #Amazonadvertising #PPC