May 18, 2023 12:00AM
George Barnett Reid
Are you measuring subscribers?
We're obsessing over it for one consumables client.
As they're in the UK, we have a great idea on LTV and repeat purchase rate. Therefore, we're driving subscriptions hard.
We've recently tested subscribe and save coupons (new) and saw a £500 bump in the first 10 days.
Not just that though, we added 19 additional subscribers when compared to the previous week. Brilliant.
And we then report on it so the client can make well informed decisions.
Our role as advertising managers is to run experiments, reduce your workload, and help you make well informed decisions.
Want to see the opportunities with your amazon ads?