With the new Lost Metrics data, you can now analyse how often customers click on competitors' ads instead of yours for your brand terms. This will helps you to identify missed opportunities and you can refine your bidding strategy, and enhance your brand’s visibility.

With Lost Metrics, you can see:

👉 How many times competitors' ads were clicked on your brand search terms.
👉 How many orders placed by shoppers after seeing competitors' ads on your brand search terms.

You can use this data to:

📈 Improve Bidding Strategy: Use insights to adjust your bids and increase your ad visibility.

🎯 Boost Share of Voice: Make sure your brand stands out in top search placement by focusing on areas for improvement.

👀 Stay ahead of the competition: With the help of Lost Metrics data you can maximize your brand's presence on Amazon and grow your brand's impact and visibility.

#Amazon #AmazonAds #AmazonAdvertising #AmazonPPC