AMC High-Value Audiences | “No-code” experience
This addition to AMC is HUGE.
Imagine being able to curate the perfect audience from your FULL customer list, and then precisely target those customers with an ad built just for them.
Want to target certain customers based on their ad engagements? ✅
What if they have added our products to cart but NOT purchased? ✅
What if I am JUST focused on New to brand customers? ✅
This is the power of AMC audiences.
And now, with the addition of "High-Value Audiences beta", we can do this directly through Ad Console! No SQL needed.
This is a FANTASTIC way for brands to dip their toes into the power of AMC without having to make the jump to an analytics service.
Other callouts from Amazon directly -
🔶 “No-code” experience: You do not need SQL knowledge or analytic skills to use the solution. With its point-and-click user interface and auto-generated metric visualization, business users such as media planners and traders can easily leverage the solution in their daily execution.
🔶 Integrated workflow: The solution brings clean room analytics, insight visualization, and insight actioning in one connected workflow. You can complete the end-to-end execution within one interface, reducing operational efforts and shortening time to value.
🔶 Quick execution: While there are infinite ways to assess and action on signals and insights in AMC, the solution prioritizes a number of most popular and effective use cases. This helps to simplify your decision making process and to facilitate quick deployment of commonly-applicable best practices.
🔶 Controlled flexibility: For each prioritized use case, you have the option to customize parameters such as date range, new-to-brand status, ASIN, and campaign. This allows you to enjoy the simplicity of use cases while still maintain control on the intended execution.
https://advertising.amazon.com/en-us/resources/whats-new/amc-high-value-audiences-solution/?ref_=pe_24209330_932733060_a20m_us_wn_gw