Amazon's shaking up ad placement. It seems Amazon is blending Sponsored Products into spots only for Sponsored Display or DSP. They're testing SP in new areas, which might tie in with rumoured AI chatbot plans. Thanks, Danilo.

Danilo de Castro Alvares

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🚨IMPORTANT AMAZON ADS PLACEMENT UPDATE! 📢

If you thought the ad highlighted in red below was a Sponsored Display or REC DSP, think again! 😮

Today, while reviewing competitors' PDPs for a client launch, I made a surprising discovery. The same client, who hadn't even started running SDs or DSP yet, appeared in this placement. It's truly mind-boggling! 🤯

Upon clicking the ad, I realized that it was actually redirected from a SPONSORED PRODUCTS placement! Yes, you read that right! Just to confirm, I tested a few more ads (you're welcome, Bezos), and indeed, this gray-background placement has now become a Sponsored Products placement. Occasionally, you might spot SDs in this placement, which are visually similar except for the white background in the display.

There have been rumors about SP being tested for contextual off-site, and this change seems to align with that. I'm eager to learn how they will handle the overlap between DSP/SDs and SPs. 🧐

Could that be a preparation for its rumored AI chatbot? 🤖 All I know is that if you're still referring to Sponsored Ads as “Search Ads” in 2023, it's time to update your vocabulary! 📚