Amazon's Next-Level Tools Unveiled at Accelerate Day 2. Amazon Accelerate reveals key tools for better customer targeting and fewer returns. Get ready for loyalty analytics, sentiment insights, AR-based 'View in Your Room,' and smarter apparel sizing with Fit Insights. Thanks, Prem.

Prem Gupta

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Customer analytics, View in Your Room and Fit Insights announced at Accelerate

Here are some highlights from the Day 2 of Amazon Accelerate:

Customer Loyalty Analytics Dashboard

✅Amazon's new customer Loyalty Analytics Dashboard offers a quick look at consumer behavior and historical trends.

✅Analyze purchasing trends and adapt your products, offers, and communications to the proper customers to maximize your marketing efforts and boost your overall customer lifetime value.

✅Customer Loyalty Analytics will be available soon to registered brands in the US.

Customer Sentiment Insights

✅You'll be able to receive complete analytics on customer preferences with the newly updated Customer Sentiment Insights tool with the touch of a button.

✅New feature additions will provide more information on consumer sentiment, including not only reviews but also customer returns.

✅Analyze trend changes over time and compare customer sentiment for all ASINs to the best sellers in a category to better understand customer wants and boost your brand positioning.

✅These insights will be available later this year in the US, UK, DE, FR, IT, and Spain, with Japan following soon after.

Visualize products on tables and countertops

✅Amazon is improving product discovery experience to help customers identify products and make smart purchasing decisions.

✅View in Your Room tool employs augmented reality to assist buyers in visualizing how your product will appear in their environment.

✅In addition to objects placed on the floor, the capability is now available on iOS and Android devices for items that fit on your tabletop. The new experience is accessible for over 200 different tabletop product kinds, including lamps and home décor.

Fit Insights

✅Fit Insights assists brands in better understanding the size and fit of their apparel and shoe items, allowing them to improve their product offering and reduce returns.

✅Fit Insights analyzes returns data, size charts, and consumer input on fit, materials, and style to recommend modifications to a brand's size chart and product listings using machine learning, including big language models.

✅Beginning in October, Fit Insights will be available to US apparel and shoe makers and their authorized distributors.