Here's the Amazon growth equation:
Sessions x Conversion Rate x Average Order Value = Growth

Sessions = Traffic. You want it.

Conversion Rate = How much traffic buys. You want it high.

Average Order Value = How much you make every time someone buys. You want it high.

But just knowing the equation won't do it for you.
You gotta figure out the levers:
- To increase sessions, do:
- Amazon SEO
- Amazon PPC (the BIGGEST lever by far)
- External advertising
- To increase conversion rate, do:
- Improve product images
- Improve product titles
- Improve product reviews
- To increase average order value, do:
- Set up bundling / cross-selling
- Increase your price
- Use enhanced product content

Pro tip: Once you increase your conversion rate, test increasing your price.
High conversion rate = more margin for you.
#Amazonadvertising #PPC #Amazonseller