Amazon's first page: ads dominate, organic listings squeeze in. Compared to last year, "dog toy" search results show similar ad saturation, with 4 of the top 5 sections being ads. Sponsored and organic listings mingle above the fold, followed by 9 rows of pure organic. Thanks, Joe.
Joe Shelerud
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First page search results May 2023 vs May 2022.
We updated this visual highlighting sponsored and organic listings for the search term “dog toy.” The blue boxes are ad placements. Orange are organic placements.
Similar to last year, 4 out of the top 5 sections are ads.
Sponsored listings and organic listings seem to be more intermingled “above the fold” in the latest graphic, followed by 9 rows of straight organic listings.
Half of all Amazon purchases are completed in less than 15 minutes.
Pairing this stat with the high performance of those Sponsored Brands and Sponsored Products top of search ads (the first two sections) highlights the importance of making sure your product is top of mind.
Sure, ranking organically is ideal for profitability on Amazon, but the concentration of ads requires a solid advertising strategy to capture more of that top page real estate.