Sep 19, 2023 12:00AM
Amazon's Accelerate Unveils Seller Upgrades. Amazon's latest Accelerate event showcased AI-enhanced dashboards, new supply chain solutions, and customer loyalty tools. They're also piloting advanced computer vision in fulfillment centers. Thanks, Kevin.
Kevin King
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Amazon held their fourth annual Accelerate event last week in Seattle. More than 2,600 sellers converged for networking and insights on the latest tools and features from Amazon.
Unified Dashboard with Generative AI Capabilities:
Introduced new product listings dashboard that makes fixing listings 40% faster.
Future feature: Provide product attributes from a URL or photo for both new and existing listings.
Shoppable A+ content soon available with comparison charts showing retail prices, review summaries, and "add to cart" buttons.
Generative AI Tools for Product Listings:
New AI tool simplifies creation of new product descriptions, titles, and listing details.
Sellers can also enhance existing products with AI.
Uses large language models (LLMs) trained on significant data, potentially Amazon's own listing data.
Supply Chain by Amazon:
End-to-end supply chain solution.
Combines existing programs like AGL, PCP, AWD, FBA, MCF, and BWP.
Benefits with AWD: no peak season storage fees and auto replenishment to avoid stock outs.
Concerns exist over sharing extensive supplier and manufacturing information with Amazon.
Customer Loyalty Dashboard in Seller Central (US):
Provides detailed customer journey metrics.
Enables brands to segment top customers and boost loyalty.
Customer Sentiment Insights:
Allows sellers to understand customer sentiment at a detailed level.
Provides benchmarks against category best-sellers.
Review feedback for product development and R&D.
Computer Vision in Amazon Fulfillment Centers:
Announced "No Box Shipments" pilot.
Computer vision identifies defects, preventing damaged/expired products from being sent to customers.
Other Notable Points:
Amazon is venturing further into last-mile logistics, competing directly against UPS, FEDEX and the U.S. Post Office. You can now ship items you don’t sell via Amazon using Amazon Shipping in 15 major U.S. metro areas.
Amazon is piloting a service allowing 2 million merchant partners to send inventory directly to physical retail stores and warehouses.
SIDE NOTE: eBay’s new IOS-only generative AI product description tool based on photos is not impressing sellers.