Help! #Amazon won't order my product even though it's a top seller with other retailers!' π
I see posts like this all the time.
Most agencies and service providers will tell you to:
- Escalate to your Vendor Manager or AVS
- Drive external traffic to the listing
- Relist the product via 3P
- Relaunch the ASIN under a different UPC
- β¦
The list goes on.
π§π΅π² π½πΏπΌπ―πΉπ²πΊ πΆπ: None of these actions will drive lasting results if the ASIN isn't structurally profitable. β
- Your Vendor Manager will ignore your request
- Your 3P price will get suppressed in the Buy Box
- Your newly launched ASIN will get delisted over time
If Amazon isn't able to sell the item at a profit, it won't last on its marketplace.
So instead, make sure you obsess about:
- Cleaning your distribution leaks
- Optimising your price-pack architecture
- Launching new items selectively with other retailers
- Monitor your profitability at the SKU/ASIN level
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What other tactics have worked for you? Share them in the comments!
#amazonvendor #amazonstrategy