Amazon rolled out new budget rules for Sponsored Brands. Now you can steer your budget based on Top-of-search Impressions share % and % of New-to-Brand sales. Thanks, Himanshu.
Himanshu Verma
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👉 New budget rules for SB, based on Top of Search & New to Brand metrics
The new options are rolled out for SB Ad type atm.
You can now set up budget rules based on your Top-of-search Impressions share %, and % of New-to-Brand sales, apart from ROAS.