Brand Metrics keeps getting better.
Amazon introduced two new category metrics:
● % Subscribe & Save new-to-brand customers:
The percentage of Subscribe & Save customers that are new-to-brand in the selected category over the selected time frame.
● Subscribe & Save customers:
Total individual Subscribe & Save customers in the selected category over the selected time frame.
How can these help you?
➤ Customer Acquisition Insights: Gauge the effectiveness of your strategies in attracting new customers.
➤ Growth Measurement: Understand your brand's expansion potential within the category.
➤ Marketing Effectiveness: Evaluate the success of campaigns targeting new customers.
➤ Competitive Analysis: Benchmark against median and top category brands to refine your approach.
➤ Performance Tracking: Monitor and adjust strategies to continuously improve results.
Loving the direction the Amazon team is taking with these updates! Grant Noskey