Amazon DSP launched Podcast ads. Here is how it works:
● Runs on Amazon's owned podcasts like Amazon Music and Wondery, as well as through third-party relationships with partners like Wondery Partners and ART19.
● Ad spots can be up to 90 seconds in length and can be dynamically inserted before, during, or after ad breaks.
● Dynamically-inserted into ad breaks across ad-supported supply.
● Runs across ad-supported podcast content on Alexa smart speakers, desktops, mobile apps, and tablets.
Some of my popular shows included in the supply are:
■ How I Built This
■ Business Wars
■ Daily Stoic
As podcast listenership continues rising, being able to programmatically buy targeted audio ads through DSP is valuable.
What's your take on Amazon muscling into podcast monetization?