Sep 17, 2023 12:00AM
Amazon Attribution now lets you retarget off-Amazon traffic. Now, you can re-engage visitors who clicked on your off-Amazon ads and visited Amazon within the last 30 days. This audience is accessible through Amazon DSP. Thanks, Yogesh.
Yogesh Kumar
🌟 Exciting News: Now you can Re-engage off-Amazon ad traffic via Amazon Attribution (DSP)."
What launched?
➡️ Amazon Attribution (AA) is launching a new custom audience feature, that provides AA customers with a new re-marketing capability. Amazon Attribution re-marketing allows you to reach audiences directed from your off-Amazon ad traffic into Amazon, in the last 30 days. This audience is available in Amazon DSP.
For More Info: ads.amazon/46cUsaT
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