Keyword Targeting VS Audience Targeting
Is “upper funnel” targeting a waste of money 💰🔥?!
Check out my video below 👇
We need to reframe how we think about Amazon Advertising. It is no longer JUST keyword targeting and pay per click. Amazon is sitting on a goldmine of audience insights that can unlock insane potential for brands who utilize them appropriately.
If you are struggling to communicate the value of DSP, or you are unsure whether or not that Streaming TV campaign with a 1 RoAS is actually making a difference, watch my video and then share it with your co-workers. 😉
The customer path to purchase is not linear. That Streaming TV ad improves your Sponsored Product conversion rate.
That DSP audience targeting campaign is driving sales even after the attribution window closes.
Your Sponsored Brand Video campaign is like passing an assist to your Sponsored Display retargeting campaign.
Sponsored Product ads have us spoiled. We expect a click to drive a sell 5 minutes later. But what if we educated our customers BEFORE they even made a search? What does THAT timeframe look like?