Does a drop in ad impressions cause a drop in organic ranking?
It's a good question with a nuanced answer.
Hereβs the breakdown:
π Ad Impressions and Sales Velocity: A decrease in ad impressions could lead to fewer sales, which in turn might lower your sales velocity.
π Sales Velocity and Ranking: Amazon's algorithm considers several factors like conversion rates, click-through rates, and add-to-cart rates. However, a key metric is sales velocity β the number of units sold via search over a given period.
So, if your product's sales velocity falls below that of your competitors due to reduced ad impressions, you could see a dip in your organic rankings.
Maintaining a competitive ad strategy is crucial not only for direct sales but also for sustaining your organic visibility and competitive edge.
P.S. That's why it's important to adjust your optimization strategy on main keywords.
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