How we've helped this 7 figure Amazon seller to add £5.000 of weekly profit within the first 7 weeks of working together.

1. Rebuilt PPC campaigns from scratch.
Used DataDiva to redo competitor analysis and combined this with a deep dive of the historical PPC data to create a PPC campaign structure that covers everything and where we have maximum granular control over keywords and product targets that have enough volume to be able to make reliable adjustments.

2. Reduced wasted ad spend on keywords that had no potential to rank.
Many brands go overboard on keywords that they are unable to rank. We've identified these bleeders and turned them from high volume bleeders into low-mid volume profit drivers.

3. Identified pricing opportunities
Deep dive into variations and the profitability of each. Analysis showed potential for price changes to drive more profit.

4. Added Sponsored Products category targeting.
Acts as broad matching for product targetings - creating visibility on all relevant products within the category maximising reach and profit.

5. Strong and continuous negative analysis.
Analysing individual words and exact match terms to reduce wasted ad spend on broad match campaigns.

6. Strong and continuous placement adjustments
Funneling ad spent towards placements that either make money or help with ranking. Turning bleeding positions into profitable ones.

Results:

1. +50% weekly profit (£9.6k to £14.5k weekly profit)
2. +20% in margin (24.8% to 30.3%)
3. -26% in TACOS (14.9% to 11.0%)
4. +30% in ROAS (3.19 to 4.16)