May 19, 2023 12:00AM
George Barnett Reid
79% increase in PPC revenue in 3 months.
All this with 4% drop in avg. ACOS
We started managing this account in Jun-22.
In the first 3 months, we saw:
Monthly PPC sales going up from avg. €3.4k to €6.1k (+79%)
Combined PPC sales increase of €6.7k (compared to 3 months prior) (+60%)
With a stable ACOS, dropped by 1%
Overall in 6 months, we’ve seen
Consistent growth in monthly PPC revenue, reaching €6.4k in Nov-22
Combined PPC sales increase of €18.3k (compared to 6 months prior)
Drop in ACOS by 4%
At a brand level, we’ve seen
14% increase in organic revenue
35% increase in total revenue
How we did it?
We implemented: …
-> Keyword segregation for strategic spend allocation
We started with a thorough KW research and grouped them based on their relevance and conversion
We set up separate campaigns and sub-campaigns for different KW groups
We also set up single KW campaigns for high-converting long-tail KWs
-> Product-focused campaigns
We set up multiple campaigns for each product based on their conversion, CLV, and demand, in line with the business goals.
-> Bid optimization through impressions share analysis
We optimized bids for upscaling high-converting target KWs and products
-> Budget rules
We set up automated budget rules to manage budgets more efficiently, on top of manual adjustments
-> Proper campaign structure split by targeting match type and density
We implemented segregated campaigns for products, target groups, strategies, match types, etc. to scale up effectively.
-> Top of search placements (TOS)
We leveraged dynamic bidding on top of strategic bids to optimize for placement adjustments based on conversion.
-> Strategic targeting to minimize wasted spend
We set up a complete targeting funnel that involves continuous research, testing, and analysis. We then double down on the best working strategies and regularly exclude or minimize spends on irrelevant or poor-performing targeting while also taking into consideration the impact on the overall growth.